PHILOXENIA will be held 10 to 12 Nov 2023 in Thessaloniki, Greece. PHILOXENIA is the annual tourism exhibition that outlines the profile of the tourism business in the country maintaining its strong brand name through the years and constitutes a very strong meeting point of the tourism in Greece. Based on the new conditions in the tourism market, PHILOXENIA adapts to the new data, coordinated with the needs of the professionals as well as of the travelers, and contributes to the promotion of destinations and their high level services. The three-day tourism event is attended by companies and organizations from all over the tourism spectrum (Greek and international tourist destinations, hotels, travel agencies, travel agents, specialized press and media), as well as by selected invited buyers - hosted buyers - from the target countries for the industry. Enriched with interesting thematic presentations, workshops, and targeted conference events, Philoxenia is a dynamic "tool" that contributes substantially to the development of Greek tourism. PHILOXENIA is an event and I like events...
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As it happens every year, PHILOXENIA 2022 will host about 120 renowned tourism professionals from abroad in the most well-organized b2b tourism exhibition program in the wider region of Southeastern Europe. Through the scheduled meetings, exhibitors have the chance to promote their products to international markets, which would be very difficult and expensive in different circumstances. This program is the result of the international connections and collaborations of HELEXPO, and it is running under the supervision of the Exhibition Research Institute and under the auspices of EOT.
The hosted buyers come from the area of "Tour Operators", "MICE", "Corporate" and "Media" and they schedule their meetings exclusively with the exhibitors who register for the exhibition.
These scheduled meetings are very important both for the exhibitors and the hosted buyers, who are very satisfied. Specifically, a research that was conducted by the Exhibition Research Institute among the hosted buyers, showed that they were really impressed by the organisation of the exhibition.
The International Conference of Philoxenia is now an integral part of the entire event, which aims to explore current issues of concern to the tourism business community in the country. Renowned Greek and foreign speakers from the field of tourism, academics, researchers, representatives of organizations and prominent executives of tourism companies, meet at the conference panels presenting studies, views and successful case studies that highlight the quality characteristics of the tourism product.