FRUIT LOGISTICA 2027: the fresh produce business in Berlin

3–5 February 2027 · Messe Berlin - Berlin ExpoCenter City · Berlin, Germany

FRUIT LOGISTICA is Messe Berlin’s international trade fair for the global fresh produce business, spanning the supply chain from producer to consumer. Its three official segments are Fresh Produce, Machinery & Technology, and Logistics. The event serves businesses trading fruit and vegetables as well as technology, packaging, handling and logistics providers. Check the organiser’s current materials for 2027 programme and exhibitor information as it is released.

Why FRUIT LOGISTICA matters

Products and the systems around them

Fresh produce businesses make decisions across sourcing, quality, handling, packaging, storage and transport. The event places fresh products alongside machinery and technology and logistics, giving professionals from different supply-chain stages a shared setting to examine products and discuss requirements.

Compare options with a clear purpose

Buyers can shortlist suppliers and compare ranges; growers and producer organisations can present produce and discuss routes to market; technology and service companies can explain how their offer relates to production, post-harvest or distribution. Arrive with clear questions about specifications, timing, quality and service.

Latest published scale

• For 2026, the organiser reported around 2,600 exhibitors from approximately 90 countries.
• The organiser reported around 90,000 participants from 151 countries; four in five were reported to have come from outside Germany.

These are reported 2026 figures, not a forecast for 2027. They indicate international reach but do not guarantee a particular supplier or product will be present.

Who should visit FRUIT LOGISTICA?

Fresh produce buyers, importers and distributors

Prepare a brief covering product types, quality, timing, volumes and delivery questions. Compare specifications and pack formats consistently; record origin information available, follow-up questions and next actions. Use current exhibitor and product information when available.

• Shortlist suppliers relevant to your assortment or customers.
• Ask what quality, traceability and supply information can be shared.
• Separate immediate sourcing needs from broader market research.

Growers and producer organisations

Decide which crops, varieties, production periods and customer segments matter to your objective. Prepare concise product and supply information, and use conversations to clarify buyer requirements. A meeting alone does not establish demand or an agreement.

• Ask about specifications, packaging and delivery requirements.
• Identify follow-up contacts for defined product or market questions.

Machinery, technology and service professionals

Use Machinery & Technology and Logistics to place your offer in context. Focus on the operational problem addressed, intended use, crop or process compatibility, integration and evidence a prospective user needs. Treat a demonstration as an opportunity to examine a solution, not proof of performance in every setting.

• Explain use cases and operating conditions.
• Record technical claims needing documentation or further testing.

Logistics and supply-chain professionals

Prepare questions around produce handling, packaging, storage, temperature-sensitive operations and information flows. Compare service scope and validate route-specific capacity, terms and regulatory requirements directly.

What can you find at FRUIT LOGISTICA?

Fresh Produce

The Fresh Produce segment covers the global fruit and vegetable business. Compare products and suppliers against requirements for type, quality, seasonality, origin and handling.

Machinery & Technology

This segment brings technology serving fresh produce into the supply-chain context. Compare applications, compatibility, operating requirements and support needs; verify technical claims with the provider.

Logistics

The Logistics segment addresses produce movement and coordination. Discuss product condition, packaging, storage and information exchange, confirming capacity and terms separately.

What makes FRUIT LOGISTICA distinctive?

Its official segments connect produce with machinery and technology and logistics in one industry-focused setting. The organiser reported that the 2026 edition included conference stages, the Innovation Awards, Startup World, New Product Showcases and the Smart Agri Area. These are previous-edition examples, not a promise they will return unchanged. Current 2027 pages highlight Innovation Zone, Startup World, Smart Agri Area and Buyers Club; confirm details with the organiser.

What should you try to achieve?

If you source produce

Objective: shortlist suppliers whose products and stated supply conditions fit your needs. Record specifications, origin details available, pack format and due-diligence questions.

If you grow or represent producers

Objective: understand buyer requirements and identify contacts for specific follow-up. Prepare a concise account of your offer and supply periods.

If you provide technology or logistics

Objective: identify operational questions your offer may address and evidence prospective users need. Capture technical requirements and the next validation step.

How to prepare before FRUIT LOGISTICA

1. Choose your supply-chain question

Decide whether your priority is sourcing, presenting produce or a service, comparing technology, or understanding logistics. Rank the areas that matter.

2. Use online exhibitor and product information

The organiser describes a platform for browsing exhibitors and products, saving favourites and networking. Its visitor page says 2027 exhibitor listings will be added starting in the autumn; check current availability. The event app can synchronise planning and contacts with the platform when the same email address is used.

3. Prioritise companies and questions

Classify targets as essential, useful for comparison, or explore if time allows. For each priority, write the question you need answered and the evidence or next step you expect.

• Which products and formats are available, and during what supply periods?
• What specification, quality, origin or traceability information is available?
• What packaging, operating or integration requirements should be assessed?
• What logistics capacity and service details need confirmation?

4. Plan around confirmed information

Use current organiser materials for tickets, venue guidance, exhibitor listings and programme details. Previous-edition formats are context, not a substitute for the 2027 schedule.

How to make the most of the exhibition

Link discoveries to decisions by recording company, product or service, relevance, evidence still needed and next action. Compare suppliers consistently. For technology, note crop, process and operating conditions; for logistics, record service scope and assumptions. Check the organiser’s current platform and app instructions.

Use three days with a realistic plan

The 2027 edition is scheduled for 3–5 February. A day-by-day programme and opening hours were not verified. Reserve time for priorities and comparisons, review notes daily and check the current organiser schedule before assigning sessions to particular dates.

Before and during

Confirm access details, prioritise companies and prepare questions. Allow a relevant question to lead across segments—from a produce requirement to packaging, technology or logistics—and record evidence still needed.

At the end of each day

Sort contacts into immediate follow-up, further evaluation and general market intelligence. Use remaining time to fill comparison gaps.

Beyond the exhibition floor

The organiser’s 2026 account describes conference stages, the Innovation Awards, Startup World, New Product Showcases and the Smart Agri Area. These are previous-edition examples; confirm 2027 sessions, formats and timings in current organiser materials. Connect any relevant session to a question it may help answer and a follow-up action.

Make business conversations useful

Explain your role, the segment you work in and the requirement you are investigating. Ask focused questions about specifications, quality, timing, packaging, operating needs or service scope. Before ending a conversation, agree what information should be exchanged next and record who will take the next step.

Who should consider exhibiting?

The official segments indicate potential fit for fresh produce growers and organisations, machinery and technology providers, and businesses serving produce logistics. The organiser’s 2026 report describes exhibitors presenting products, services and technical solutions across the chain; this establishes scope, not guaranteed customer fit or commercial results. Confirm applications, stand availability, costs and deadlines directly with Messe Berlin.

After FRUIT LOGISTICA: turn notes into decisions

• A — Immediate: a current sourcing or business question merits a specific exchange.
• B — Further evaluation: a product or service may fit but needs technical, quality or commercial review.
• C — Market intelligence: the discussion informs your view of a segment without a current transaction.

Request the product, quality, origin or supply details discussed. Seek technology specifications relevant to operating conditions and confirm logistics scope and assumptions. Validate product, regulatory and commercial requirements before acting.

FRUIT LOGISTICA visitor checklist

Before

• ☐ Define your objective and relevant segment.
• ☐ Check current ticket, access, programme and exhibitor details.
• ☐ Prioritise companies and prepare specific questions.

During

• ☐ Compare offers on consistent criteria.
• ☐ Record evidence needed and agreed actions.
• ☐ Distinguish confirmed information from preliminary discussions.

After

• ☐ Sort contacts into immediate, evaluation and intelligence follow-up.
• ☐ Request specific product, technical or service information.
• ☐ Validate quality, regulatory and commercial requirements.

Is FRUIT LOGISTICA worth visiting?

The event is most relevant to professionals working in fresh produce sourcing, production, technology, packaging or logistics. Its three-segment scope and reported international participation create a setting for focused comparison and cross-supply-chain conversations. A planned visit—with a shortlist, criteria and follow-up process—can help make the scale manageable; it may be less useful without a clear connection to fresh produce or a question to investigate.

FRUIT LOGISTICA 2027 at a glance

Dates and Berlin location are confirmed by the organiser. Scale figures and programme examples refer to the previous edition.

Plan your FRUIT LOGISTICA visit with a clear outcome

Choose the products, supply-chain questions or business contacts that matter. Compare options, record what needs verification and leave with specific next steps. Focus. Compare. Discuss. Verify. Follow up.

Fresh produce opportunities in Germany

Market size and demand

A recent Germany-specific market-size or fresh-produce import-demand figure was not verified. Event attendance describes international reach, not Germany’s market size, and is not a demand forecast.

Market drivers and commercial opportunities

The verified evidence is stronger on supply-chain requirements than market growth. Certain plant products imported from outside the EU are subject to phytosanitary certification and plant-health controls. Businesses may examine how sourcing, documentation, packaging and logistics requirements fit together.

• Packaging and handling: compare options against product-specific needs; this is not evidence of unmet demand or profitability.
• Cross-border sourcing: clarify requirements for each product and origin; eligibility and terms need direct verification.
• Compliance support: investigate traceability, certification or handling services and verify which rules apply.

Regulations and market-entry conditions

European Commission guidance states that certain plants and plant products entering the EU from non-EU countries must have a phytosanitary certificate; specified exceptions include five named fruits. Requirements depend on product and origin. The EU Packaging and Packaging Waste Regulation applies from 12 August 2026, with some provisions phased in later. Check current obligations for each packaging product and role.

What this means for exhibitors

Exhibitors may discuss product scope and documentation or operational questions with buyers. They should not infer German demand from event attendance and should verify applicable requirements.

What this means for visitors

Visitors may compare suppliers and solutions against product, origin, quality, packaging and logistics requirements. Available evidence does not establish a German demand trend, guaranteed buyer access or a sales opportunity.