Tourest Tallinn 2027
The 34th International Tourism Fair, Tourest, takes place 12–14 February 2027 at Unibet Arena, Tallinn, Estonia. Tourest brings together travel companies, destinations, tourism-service providers, partners and travel enthusiasts. Visitors can compare travel ideas and services face to face, while businesses can present their offers and explore how they resonate with visitors. The 2027 edition moves to a new venue after the closure of the Estonian Exhibition Centre. The organiser is still finalising the fair’s concept, exhibition spaces and participation options.
Tourest 2027 at a glance
| Item | Information |
|---|
| Event | Tourest Tallinn |
| Full name | The 34th International Tourism Fair |
| Edition | 34th |
| Event type | Business tourism trade fair |
| Category | Travel & Tourism |
| Dates | 12–14 February 2027 |
| City and country | Tallinn, Estonia |
| Venue | Unibet Arena, Paldiski mnt 104B, Tallinn 13522 |
| Organiser | Estonian Travel and Tourism Association (ETFL) |
| Audience | Travel enthusiasts and tourism professionals |
| Latest published scale | 2026: 58 exhibitors from six countries, 3,794 visitors and 1,839 m² of exhibition area; organiser-published figures |
The dates and venue are confirmed. The organiser says the 2027 fair’s concept, spaces and participation terms are still being finalised.
Why Tourest Tallinn matters
Compare travel choices in one visit
Travel enthusiasts can explore destination ideas and tourism services in a shared setting, ask providers practical questions and compare offers before deciding what to investigate further.
Put tourism offers in front of interested visitors
Destinations, travel companies and tourism-service providers can explain what they offer directly to visitors and gauge the questions and interests that arise in conversations.
Connect the public-facing and professional sides of tourism
Tourest’s stated participant mix includes travel companies, destinations, tourism-service providers, partners and travel enthusiasts. The organiser also describes business meetings, training sessions and product and service presentations among planned 2027 activities.
In 2026, the organiser recorded 58 exhibitors from six countries, 3,794 visitors and 1,839 m² of exhibition area. These published figures indicate a recent event scale; they are not a forecast for 2027.
Travel and tourism sectors at Tourest Tallinn
The organiser is revising the 2027 layout, so its precise areas are not yet confirmed. Past editions provide examples of the fair’s breadth, rather than a promise that every area will return unchanged.
Estonian destinations and regional tourism
- Estonian counties and regional destinations
- Spas and leisure destinations
- Rural tourism offers
- Domestic holiday and activity providers
International destinations
- Destination presentations from Europe
- Destinations from other regions of the world
- Travel ideas for visitors still choosing where to go
- Destination information to compare and follow up
Travel companies and holiday services
- Travel products and holiday options
- Activities and experiences
- Travel-service information
- Support services such as travel insurance
Food and rural experiences
- Estonian food regions
- Food and rural tourism offers
- Regional food experiences presented through the Estonian Food Route
- Destination-linked experiences from past editions
Tourism support and travel-related products
- Travel insurance
- Travel accessories, including luggage
- Services that support holiday planning
- Visitor-facing tourism information
These examples come from earlier official descriptions. Confirm the 2027 exhibitor areas and programme with the organiser as they are released.
Who should visit Tourest Tallinn?
Travel enthusiasts and holiday planners
Useful if you want to:
- Compare destinations before choosing where to travel
- Explore domestic and international holiday ideas
- Ask travel providers about the services they present
- Collect options to research and compare after the fair
Tourest brings travel enthusiasts together with destinations and providers, making it relevant to people at different stages of holiday planning.
Tourism professionals and travel businesses
Useful if your organisation wants to:
- Present travel products or destination services to visitors
- Meet tourism professionals and potential partners
- Explain a new or distinctive travel offer
- Understand which questions visitors raise about your offer
The organiser identifies travel companies, destinations, tourism-service providers and partners as part of the fair’s participant community.
Destination organisations and tourism boards
Useful if you need to:
- Introduce a destination to visitors considering travel options
- Present regional experiences, services or tourism information
- Compare how destination propositions are communicated
- Plan follow-up with interested visitors or trade contacts
Tour operators and travel-service providers
Useful if you want to:
- Explain the scope of your travel services
- Discuss practical questions with prospective customers
- Show how your offer differs from alternatives
- Assess which product details visitors want clarified
Why visit Tourest Tallinn?
- Compare destinations: shortlist places that fit your travel interests and note what you still need to check.
- Explore holiday services: speak with providers about the travel products and support services they present.
- Consider domestic travel: look at regional and rural tourism ideas described in earlier editions, then confirm what appears in the 2027 programme.
- Ask practical questions: clarify details that matter to your decision, such as what a service includes and how to follow up.
- Keep a useful shortlist: record the provider, offer, fit with your plans and next question rather than collecting information without a purpose.
- Follow up selectively: compare the options that best match your needs after the fair.
Why exhibit at Tourest Tallinn?
Tourest is relevant to destinations, travel companies, tourism-service providers and partners seeking to present offers to travel enthusiasts and tourism professionals. The organiser says the 2027 fair will include business meetings, training sessions and product and service presentations, and that it plans to promote exhibitor brands and offers through fair-related media. These are organiser-stated plans, not a guarantee of leads or sales.
Before committing, exhibitors may want to define the visitor or trade audience they need, prepare a concise explanation of their offer, and decide how to record and follow up relevant conversations. Check the organiser’s current terms, stand options and participation format: the 2027 concept and spaces are still being finalised. Businesses entering or expanding in tourism should assess the operating requirements relevant to their own activity before making market commitments.
What makes Tourest Tallinn different?
The 2027 edition moves to Unibet Arena and is reshaping its fair format. The organiser says this venue was selected after the closure of the Estonian Exhibition Centre and that the new location will bring changes to the fair’s structure and participation options. The change makes it especially important for visitors and exhibitors to check the latest official information before planning. Tourest’s participant mix includes travel companies, destinations, tourism services, partners and travel enthusiasts.
What should you try to achieve at Tourest Tallinn?
If you are planning a trip
Shortlist three destinations or travel offers that match your interests, and note one practical question to resolve for each.
If you represent a destination
Identify the visitor groups your destination can serve and prepare clear information on the experiences and services you want them to consider.
If you sell travel services
Test whether visitors understand your offer by noting recurring questions and requested details for follow-up.
If you work in the travel trade
Choose a small number of relevant contacts or providers to investigate and agree a clear next step for each useful conversation.
How to prepare before Tourest Tallinn
1. Set a purpose
Choose whether you are comparing holidays, researching destinations, presenting a service or meeting tourism professionals. A specific purpose helps you decide which conversations deserve your time.
2. Make a question list
For a destination, ask what experiences and services are offered and what information is available for planning. For a travel service, clarify what is included, what conditions apply and how to continue the conversation. Exhibitors can prepare answers to the questions they most often receive.
3. Check the 2027 format
The organiser is still finalising the concept, exhibition spaces and participation options. Review the latest official visitor or exhibitor information before travelling or booking participation.
4. Plan what to record
Use a simple note for each conversation: Provider or destination → offer → why it fits → question to resolve → next action. This makes post-fair comparison easier.
How to make the most of Tourest Tallinn
Keep your visit focused. For each destination or provider, note the offer, the details that matter to you and what you need to verify later. If you represent a tourism business, record visitor questions and the context of any trade discussion so follow-up can be specific. The 2027 layout is being finalised, so use the organiser’s latest floor and programme information when available rather than relying on a previous edition’s layout.
Tourest Tallinn visitor profile and business opportunities
| Visitor profile | Main interests |
|---|
| Travel enthusiasts | Comparing destinations and holiday ideas |
| Holiday planners | Understanding travel products and support services |
| Tourism professionals | Meeting providers and exploring relevant offers |
| Destination organisations | Presenting regional experiences and destination information |
| Travel companies | Explaining services and engaging with potential customers |
| Tourism-service providers | Presenting services and learning what visitors want to know |
Travelling to Tourest Tallinn
The official visitor information identifies Unibet Arena at Paldiski mnt 104B, Tallinn 13522. The organiser describes access from Tallinn city centre by public transport and by car, with parking facilities. Check the organiser’s visitor information for the 2027 arrangements before travelling; details may change with the move to the new venue.
Practical information for international visitors
| Item | Information |
|---|
| Venue | Unibet Arena, Paldiski mnt 104B, Tallinn 13522, Estonia |
| City access | The organiser describes public-transport and car access from Tallinn city centre, with parking facilities. |
| Dates | 12–14 February 2027 |
Confirm your travel, entry and payment arrangements before departure. Requirements can vary by visitor and service.
One day or several days at Tourest Tallinn?
The fair runs for three days. A single-day visit may suit visitors with a short destination or provider shortlist. More time may help if you want to compare a wider range of offers or take part in the organiser’s announced activities. Check the final 2027 programme and opening information before deciding how long to attend.
After Tourest Tallinn: where the value starts
Sort your notes soon after the fair. Separate options that fit your needs from those that need more information, then follow up with focused questions. Travellers can compare shortlisted offers against their plans. Tourism businesses can review visitor questions and trade conversations, send relevant information and agree appropriate next steps without assuming initial interest will lead to a booking or partnership.
Tourest Tallinn visitor checklist
Before
- ☐ Decide what you want to compare, present or learn.
- ☐ Check the latest official visitor or exhibitor information for the new venue and format.
- ☐ Prepare questions and a simple way to record useful details.
During
- ☐ Note the provider, offer, fit and next question.
- ☐ Compare relevant options rather than collecting information without a purpose.
- ☐ Confirm how to follow up on useful conversations.
After
- ☐ Review and prioritise your notes.
- ☐ Follow up with specific questions or information requests.
- ☐ Decide which options merit further evaluation.
Is Tourest Tallinn worth visiting?
Tourest is most useful for people actively comparing travel ideas and services, and for tourism businesses that want to present an offer to visitors or professionals. The 2026 edition provides a recent reported scale reference, while the 2027 move to Unibet Arena and developing fair format make checking current arrangements important. A focused shortlist and clear questions can make the visit more productive than browsing without a goal.
Make your Tourest Tallinn visit count
Ask yourself: Which travel choice, service or business question do I want to move forward? Compare. Ask. Evaluate. Follow up.
Tourism opportunities in Estonia
Market size and demand
Statistics Estonia reported that accommodation establishments served 1.66 million tourists in the first half of 2026, 4% more than in the same period a year earlier. This measures accommodated tourists, not all trips or the total value of Estonia’s tourism market. It gives tourism businesses a dated indicator of activity in the accommodation sector, but does not by itself establish demand for any particular destination, service or product.
What this may mean for exhibitors and visitors
Destinations, tour operators and tourism-service providers could use Tourest to present relevant offers, hear visitor questions and assess which propositions merit follow-up. Visitors may compare domestic travel ideas and services with other options presented at the fair. The available indicator is limited to accommodation activity; businesses should evaluate their own customer segments, competition and operating requirements before committing resources.
Explore Event Opportunities
Explore how Tourest can help you compare destinations, evaluate travel services or present a tourism offer to visitors and professionals, with practical planning support from ilikevents.
Get Expert Assistance from ilikevents to plan your visit or exhibition participation.
See the ilikevents services for this event
For further information, please click
here .
