THAIFEX – Anuga Asia 2027: practical visitor guide

25–29 May 2027 at IMPACT Muang Thong Thani, Bangkok, Thailand. THAIFEX – Anuga Asia is an international food and beverage trade fair organised around nine specialised trade shows and a wider programme of food and beverage trend areas. The organiser markets the event as a meeting point for suppliers, buyers, trade partners and decision-makers. Its practical value lies in being able to compare products and business propositions across multiple parts of the food supply chain in one place.

Why THAIFEX-Anuga Asia matters

Compare several parts of the food supply chain

The nine trade shows cover drinks, fine food, food technology, frozen food, fruits and vegetables, meat, rice, seafood, and sweets and confectionery. Buyers can use this range to compare product types and suppliers relevant to retail, wholesale, food service or manufacturing.

Explore current product directions

The official event site groups eleven food and beverage trends, including alternative meat proteins, clean label, franchise, functional and free-from products, halal food, organic products, plant-based foods, private labels, ready-to-eat products, sustainably produced or packaged products, and superfoods. Treat these as areas to investigate rather than a prediction that every category will suit your market.

Consider the commercial implications

For importers, distributors and retailers, direct comparison may help identify products worth evaluating for a particular channel. Manufacturers and technology providers can assess whether ingredients, processing or packaging solutions fit the needs they encounter in supplier discussions. No commercial result is guaranteed; define what evidence you need before making a purchasing or market-entry decision.

Who should visit THAIFEX-Anuga Asia?

Importers, distributors, wholesalers and retailers

Use the show to compare product ranges across the nine trade-show categories. Before attending, decide which channels and customer segments you serve, then record each product's format, target market, packaging, shelf-life information and distribution requirements. Ask suppliers about minimum order quantities, lead times, export documentation and the markets in which the product is already sold; verify commercial and regulatory details independently before committing.

Food-service, hospitality and catering buyers

Hotels, restaurants, bars, catering businesses, food-service operators, bakeries and fast-food businesses are among the visitor groups named by the organiser. Prioritise products that match your menu, operating model and service volume. Compare pack sizes, preparation needs, storage conditions, consistency and supply arrangements, and distinguish a product sample from evidence that it can meet your ongoing operational requirements.

Food manufacturers and food-technology professionals

Manufacturers can focus on ingredients, food technology and product categories relevant to their production plans. Technology buyers may compare processing and packaging options and discuss throughput, product compatibility, hygiene, maintenance and technical support. Bring a clear description of your product, process constraints and investment criteria so supplier conversations address your actual requirements.

What can you find at THAIFEX-Anuga Asia?

Food and beverage products

• Drinks: beverage products and related offerings.
• Fine Food: speciality and premium food products.
• Frozen Food: frozen food ranges.
• Fruits & Vegetables: fresh and processed produce categories.
• Meat: meat products and related offerings.
• Rice: rice and rice-based products.
• Seafood: seafood products.
• Sweets & Confectionery: confectionery and sweet products.

Food technology and business formats

The Food Technology show adds a technology-focused perspective to the product categories. The organiser's trend taxonomy also includes franchise, alternative proteins, clean label, functional and free-from foods, halal, organic, plant-based foods, private labels, ready-to-eat products, sustainable production or packaging, and superfoods. Use these headings to plan what you want to investigate; the detailed 2027 exhibitor list and programme should be checked when published.

What should you aim to achieve?

If you are a buyer

Build a shortlist of suppliers and products that meet a defined channel or sourcing need. Set the category, price and quality parameters you need to confirm, and record unanswered questions as carefully as positive findings.

If you operate in food service or hospitality

Identify products worth testing against your menu and operating requirements. Compare preparation, storage, pack size and continuity of supply rather than judging only by a sample.

If you are a manufacturer or technology provider

Find relevant product, ingredient or process discussions and establish the technical questions that need follow-up. Be specific about application, capacity, service and compatibility, and avoid treating an introductory conversation as a confirmed business opportunity.

How to prepare for THAIFEX-Anuga Asia

1. Define your purpose

Choose a small number of objectives: source a product category, compare suppliers, explore an ingredient, assess a processing or packaging technology, or understand a trend area. A focused question helps you decide which conversations deserve time.

2. Build a category shortlist

Use the nine trade shows and eleven trend areas to make a priority list. Separate essential categories from useful additions. The 2027 exhibitor directory and detailed programme should be checked on the organiser's website when available; do not assume that a category heading is a complete list of exhibitors.

3. Prepare industry-specific questions

• What ingredients, product formats and pack sizes are available?
• Which markets and customer channels does the product currently serve?
• What are the minimum order quantity, lead time and expected supply continuity?
• What storage, transport and handling conditions apply?
• Which quality, safety, origin and export documents can the supplier provide?
• For processing or packaging technology, what products and operating conditions are supported?
• What throughput, utilities, maintenance and operator training are required?
• What technical support and spare-parts arrangements are available in your market?
• Which details need confirmation by your own regulatory, quality or procurement team?

4. Plan meetings and evidence capture

Classify contacts as A—must meet, B—useful, or C—explore if time allows. For each discussion, record Company → Product or technology → Why it fits → Evidence to request → Next action. Keep product claims, certificates and commercial terms for later verification.

How to use your time at the show

Start with the categories tied to your main objective, then use the breadth of the show to compare adjacent products or alternatives. Avoid collecting catalogues without a decision question. After each supplier conversation, note the product specification, relevant market or channel, any unresolved issue, and who will follow up. If a product looks promising, ask for the documentation needed for a proper technical, quality and commercial review.

Programme and trend areas

The official 2027 website identifies nine trade shows and eleven food and beverage trend areas. Detailed programme information may change as the edition approaches, so check the organiser's current announcements before planning around a session, special feature or exhibitor. Previous material on the staging page describes competitions and conferences for an earlier edition; it should not be treated as confirmation of the 2027 programme.

Getting to the venue

The event is held at IMPACT Muang Thong Thani. The organiser's venue and travel page lists public transport, shuttle services, taxi, van and car information, including the Pink Line. The venue is in Pak Kret District, Nonthaburi, in the Greater Bangkok area; Bangkok is the event's marketed host city. Confirm the 2027 transport arrangements, venue map and access details with the organiser before travelling.

One day or several days?

One day may suit visitors with a narrow category or a short supplier shortlist. Several days may be more useful if you need to cover multiple trade shows, compare products across categories, or combine buyer meetings with food-technology discussions. The nine-show format makes advance prioritisation important; choose duration based on your objectives and the current event schedule rather than trying to see everything.

If you have a sourcing or production project

Bring a concise project brief: product or ingredient requirements, target channel, expected volumes, quality and safety criteria, packaging needs, storage conditions and decision timetable. For a processing or packaging investment, note the process, product characteristics, capacity, site constraints and service expectations. Share only the information appropriate for an initial supplier discussion and identify which specifications or approvals require review by your own technical and compliance teams.

After THAIFEX-Anuga Asia: turn conversations into decisions

Sort contacts into A—immediate evaluation, B—possible fit, and C—market intelligence. For priority suppliers, request the information that answers your original questions: specifications, ingredients, certificates, samples, price basis, minimum order, lead time, storage requirements, technical documentation or service arrangements. Compare like with like, verify claims and regulatory requirements independently, and record the next action and responsible person. A useful visit produces a clearer shortlist and better-informed decisions, not simply a larger collection of business cards.

Who should consider exhibiting?

The event's published show categories are relevant to food and beverage producers, brands, ingredient suppliers, food-technology and packaging providers, and businesses in the nine covered product groups. A prospective exhibitor should define the audience and market objective for participation, identify the products or capabilities to present, and assess what evidence and follow-up capacity are needed. The organiser's website provides exhibitor enquiry information; costs, availability and participation terms should be confirmed directly with the organiser.

THAIFEX-Anuga Asia visitor checklist

Before

• ☐ Choose priority shows and trend areas.
• ☐ Check current visitor admission and registration information.
• ☐ Prepare supplier, product or technology questions.
• ☐ Review the latest exhibitor directory and programme when released.
• ☐ Confirm travel and venue arrangements for the dates you plan to attend.

During

• ☐ Record product specifications, source and next action for each priority discussion.
• ☐ Compare alternatives against the same requirements.
• ☐ Mark claims and documents that need independent verification.
• ☐ Keep a short list of follow-up suppliers and unanswered questions.

After

• ☐ Contact priority suppliers with specific requests.
• ☐ Review product, quality, regulatory and commercial fit before making commitments.
• ☐ Share findings with colleagues responsible for procurement, quality or operations.

Is THAIFEX-Anuga Asia worth visiting?

It is most relevant to professionals who can use a broad food and beverage sourcing environment: importers and distributors comparing products, retail and food-service buyers assessing ranges, and manufacturers or technology teams investigating ingredients and production solutions. The nine specialised shows make cross-category discovery possible, but the value of a visit depends on selecting relevant areas and asking focused questions. Visitors with no defined category or decision may find it harder to turn the breadth into practical outcomes.

THAIFEX-Anuga Asia 2027 at a glance

Make your Bangkok visit purposeful

Before travelling, decide which sourcing or technical questions you want THAIFEX-Anuga Asia to help answer. The venue is in Pak Kret District rather than Bangkok's central municipality, so keep the event location distinct from the wider city when planning your time.

Discover Bangkok

Bangkok is the event's host city, while IMPACT Muang Thong Thani is located in Pak Kret District, Nonthaburi, in Greater Bangkok. Thailand's tourism authority lists several Bangkok attractions, including the following places to explore around a business visit.

The Grand Palace

A well-known Bangkok attraction listed by the Tourism Authority of Thailand.

Wat Arun

A Bangkok landmark listed by the Tourism Authority of Thailand.

Museum Siam

A Bangkok museum listed by the Tourism Authority of Thailand.

Check each attraction's current visitor information independently and plan any city visit separately from your time at the exhibition venue.