Why UNPAINTED art fair 2017?

Even if digital art is still in its infancy, it flourishes while essentially remaining unevaluated and the public approaches it with a degree of curiosity. New art forms in the immaterial digital domain demand a general rethink in terms of their conservation, presentation and acquisition. For collectors, the result is that collector criteria that have until now been valid, require a rethink. Subjects such as longevity, authenticity and value retention are no longer legitimate for many works. The new art demands a general re-evaluation with a view to the conservation and presentation of art.

UNPAINTED art fair 2017 Visitor's Profile:

• art collectors
• artists, dealers
• curators
• critics
• art lovers

UNPAINTED art fair last edition:

Nearly 4,000 guests attended the Kesselhalle of MMA, where they could discover 40 international artists presented their positions to digital art.