VIV Select China 2027: the feed-to-food livestock trade fair

17–19 August 2027 at the Shanghai World Expo Exhibition & Convention Center (SWEECC), Shanghai, China. VIV Select China is an international livestock trade show covering technologies and products from feed and farming through animal health, breeding and processing. The official 2026 post-show release names Globus Events and VNU Europe as organisers. The event is more than a product display: its buyer-matching, specialist zones and summit can help professionals compare suppliers, examine production approaches and discuss regional requirements.

Why VIV Select China matters

See connected parts of the chain

Feed, genetics, animal health, farm systems and processing decisions affect one another. The show groups upstream and downstream fields so visitors can investigate interfaces as well as individual products.

Use the 2026 scale as a planning reference

• 550 exhibitors from 20 countries and regions.
• 50,000 square metres of exhibition space.
• 20,300 professional visitors from 113 countries and regions.
• 94 buyers joined V-Match meetings with 745 exhibitor representatives.

These figures refer to 2026, not forecasts for 2027. The previous edition also featured a smart-animal-husbandry innovation zone, an aquaculture zone and an international summit; verify what returns before planning around specific features.

Who should visit VIV Select China?

Livestock, poultry and aquaculture producers

Compare farm systems, breeding, health management and equipment against your species, operating scale, biosecurity protocols and maintenance capacity. Ask suppliers about installation, training and after-sales support.

Feed manufacturers and nutrition teams

Focus on ingredients, additives, milling machinery and feeding systems. Prepare questions about formulation compatibility, quality assurance, processing requirements, handling and the evidence behind product claims.

Buyers, distributors and procurement teams

Use the exhibitor directory and floor plan when released to shortlist companies across feed, animal health, breeding, equipment and processing. Check the 2027 visitor information for any V-Match arrangements.

Manufacturers, researchers and technical specialists

Assess how your offer fits livestock supply chains, or follow applied topics. The 2026 summit covered practical AI and robotics, agricultural language models, sustainable production and supply-chain changes; these are previous-edition examples, not a 2027 programme promise.

What can you find at VIV Select China?

Feed and nutrition

• Feed and feed-milling machinery.
• Ingredients, additives and animal nutrition solutions.
• Intelligent feeding systems.

Animal production and health

• Swine and poultry systems, farm equipment and smart-farm technologies.
• Breeding, genetics, veterinary and animal-health products.
• Bio-products and biosafety approaches.

Aquaculture and processing

• The 2026 Aquatic Breeding Zone covered smart controls, environmental monitoring, recirculating-water systems, disease prevention and sustainable feed.
• The show profile includes meat and egg processing and related production technologies.

Use the official 2027 exhibitor list to confirm the companies and products that will be present.

How to prepare before VIV Select China

1. Set a decision question. Choose whether you are sourcing, comparing production technologies, seeking a distribution partner or tracking technical trends.
2. Build a shortlist. Review the 2027 exhibitor directory and floor plan when available. Rank essential meetings A, useful comparisons B and exploratory visits C.
3. Prepare technical questions. Ask about capacity, energy and water requirements, integration, cleaning, biosecurity, maintenance, training, local service and documentation.
4. Bring a comparison sheet. Record company, product, fit, evidence to verify, contact and next action. Confirm registration, programme and access arrangements with the organiser.

Make the most of the exhibition

Capture each relevant conversation as Company → Product → Why relevant → Evidence to verify → Contact → Next action. Separate verified specifications from sales statements. For a feed-mill buyer, for example, compare throughput and line integration before requesting a technical proposal.

After VIV Select China

Sort contacts into A: immediate technical or commercial review; B: promising suppliers needing more information; and C: useful market intelligence. Request specifications, operating conditions, installation requirements, warranty and service details for equipment. For feed and health products, ask for composition, quality documentation, compatibility information and applicable approvals. Assign an owner and follow-up date so conversations become a decision record.

Who should consider exhibiting?

Manufacturers and service providers in feed and milling, animal nutrition, breeding, veterinary and animal health, farm equipment, smart livestock systems, aquaculture, meat and egg processing have a documented fit with the show profile. Define target buyer roles, the technical materials you can provide and your follow-up capacity. The organiser describes the show as a bridge between Chinese and international livestock businesses; commercial fit depends on products, customers and local requirements.

VIV Select China 2027 at a glance

Is VIV Select China worth visiting?

It is most relevant to professionals making sourcing, production, equipment or market-development decisions across livestock and animal protein. The 2026 scale and buyer-matching show the breadth of the platform, while the 2027 exhibitor and programme details should be checked as released. A targeted supplier list and clear technical questions are more useful than an unplanned walk through a broad show.

Closing: decide what you need to learn

Ask: What production question, supplier comparison or market relationship do I need to advance? Set a realistic target and leave time for follow-up. Discover. Compare. Discuss. Decide.

Livestock and animal-protein opportunities in China

Market context

China’s National Bureau of Statistics reported that pork, beef, mutton and poultry output totalled 96.63 million tonnes in 2024, up 0.2% year on year. This dated national measure provides context for businesses assessing feed use, animal health, production and processing; it is not a guarantee of demand for any individual product.

Opportunities for exhibitors

• Companies may assess fit for feed, breeding, health, farm, aquaculture or processing solutions with Chinese producers and partners.
• Exhibitors could test technical interest and explore distribution options while checking documentation and service expectations.

Opportunities for visitors

• Buyers may compare equipment, nutrition, health and production approaches against their operating needs.
• Producers could review technologies and discuss their suitability for local systems.

The usefulness of any opportunity depends on product fit, customer requirements, standards and commercial conditions.

Discover Shanghai

Shanghai brings together a riverfront cityscape, historic districts and gardens. The city’s official travel guide features:

The Bund

A central waterfront and protected historic district, known for its river views and architecture.

Yuyuan Garden

A traditional garden in the old city, offering a perspective on Shanghai’s urban history.

The venue is within Shanghai municipality. These landmarks can provide a cultural counterpoint to a business-focused visit; check current visitor arrangements when planning time around the fair.