Tehran International Auto Exhibition 2026: A Step Forward in Industry Standards

The 7th Tehran International Auto Exhibition will be held from January 30 to February 2, 2026, at the Shahr-e Aftab International Exhibition Center. In recent years, Shahr-e Aftab has become one of the country’s key venues for major automotive events, serving as a hub for showcasing new technologies, unveiling latest vehicle models, and hosting professional industry gatherings.

A New Approach with Enhanced Quality Standards

According to the exhibition secretariat, the seventh edition has been designed with a more professional and premium structure. Significant improvements have been made in exhibition infrastructure, smart hall layout, visitor flow planning, and overall service quality. These upgrades aim to elevate the experience for both exhibitors and visitors, bringing the event closer to the standards of leading regional automotive exhibitions.

Focus on the Future of Mobility and Advanced Technologies

Tehran Auto Exhibition 2026 places special emphasis on forward-looking segments of the automotive industry, including:

• Electric and hybrid vehicles

• Smart mobility platforms

• Future-oriented automotive technologies and advanced systems

• New models from domestic and international automakers

• Capabilities of parts manufacturers, knowledge-based companies, and specialized startups

The exhibition will also feature official product unveilings, experience-based programs, expert panels, technology forums, B2B meetings, and corporate presentations. According to the organizers, several of these programs will be introduced at this scale for the first time.

A Competitive Showcase for Automotive Brands

The start of the registration process marks the beginning of competition among brands to secure a place in one of the most influential showcases of Iran’s automotive industry. Traditionally, the Tehran Auto Exhibition has played a key role in presenting emerging trends, fostering industrial collaborations, and shaping market expectations in the months ahead.

Interested companies can now apply to reserve exhibition space and participate in an event that, this year, moves closer than ever to international exhibition standards.

The 7th Tehran International Auto Exhibition (2026) is organized by Idea Tejarat Hermes Company.