Exhibitor profile of Halal Europe 2020:

Food:

Quality of food. Most fish and seafood are regarded as halal food. The same applies to poultry, lagomorphs and ungulates, but only when they are slaughtered using the halal method. The halal food industry has a worth of 600 billion dollars and covers around 15 % of the total trading volume in the global food industry.

Cosmetics:

Wellness and ethnic responsible cosmetics. The industry of halal cosmetics is a rapidly expanding industry which fits in with the worldwide trend of wellness and ethical cosmetics. Cosmetics are labeled as halal if it contains no alcohol and no animal fats. The halal cosmetics industry has an estimated value of 13 billion dollars, representing nearly 4 % of the value of the global cosmetics industry.

Tourism:

Growth of Islamic travel market over the coming decade. From halal spa’s to prayer rooms at airport terminals; according to experts the global industry of tourism is preparing for a significant growth of the global Islamic travel market over the coming decade. In 2011 halal tourism covered 12 % of the value of the global tourism industry. The global spending by Muslim tourists is expected to reach the total of 192 billion dollars in 2020. That is a rise of 126 billion dollars compared to 2011. Halal tourism is seen as a new and refreshing angle within the industry of tourism, designed to meet the needs and beliefs of the Islamic culture.

Finance:

The Islamic financial industry is based on profit sharing, partnership and the equal sharing of risks between those who receive money and those who supply money. Islamic banks share the entrepreneurial risk and follow the principles of Islamic law that forbids interest and contracts that lack transparency. The Islamic financial industry has a value of 1 trillion dollars and has an annual growth rate of 20 %.

Pharmaceuticals:

Halal products and the halal market are rapidly gaining worldwide recognition as a new benchmark for safety and quality assurance. Halal pharmaceuticals do not contain any alcohol and animal parts or products. The halal pharmaceuticals market has a value of 34 billion dollars and holds 27 % share of the global halal market.

Lifestyle:

Islamic lifestyle sectors have been able to gain a global reach and exposure, mainly due to the technical and technological developments. All together the halal lifestyle sectors had a worth of 2 trillion dollars in 2013 and is expected to reach the 2.5 trillion dollar mark by 2020. This means there are a lot of business opportunities within the global halal lifestyle market.

Advantages of participating in International Halal EUROPE 2020:

Sales:

• Initiate, continue and/or secure sales deals with the distribution channel present at Halal Europe .
• Generate and/or complete your data base with new contacts, which could lead to further sales.

• Generate and organize meetings with current and potential clients.
• Exploit the distribution channel vertically and implement cross-selling measures.
• Boost customer and client loyalty vis-à-vis your products.
• Present new features and new strategies, canvassing client and customer opinions.
• Recover former customers and clients..

• Identify and attract new partners and distributors around the world.
• Attend and provide coverage for current clients and suppliers.
• Build and promote a certain image in order to facilitate future agreements.
• Convince investors.
• Develop and open up new markets.

• Test new products and services.
• Test marketing campaigns.
• Test brand image and perception.

• Create and/or strengthen brand awareness.
• Position and/or re-position the brand.
• Carry out demonstrations and stage presentations for clients.

• Stay in the news by generating media coverage and presenting new features that attract the media's attention.
• Maintain good relations with editors and reporters.