EXHIBITOR TARGET GROUPS:

• Industrial feed processing equipment, supplies, raw materials 
• Feed ingredients and additives 
• Feed 
• Animal health 
• Animal breeding 
• Farm equipment 
• Slaughter equipment 
• Meat ingredients 
• Meat processing, -packaging, -handling, refrigeration, egg processing, dairy processing 
• Meat-, dairy-, eggproducts 
• Subjects covering parts or all of the above-mentioned items in the meat supply chain 
• Knowledge transfer and consultancy

VISITOR TARGET GROUPS:

• Feed mills 
• Poultry farms 
• Pig farms 
• Cattle farms 
• Fish farms 
• Agricultural farms 
• Meat slaughtering companies 
• Meat (further) processing companies
• Feed ingredients and additives companies 
• Farm / industry equipment suppliers 
• Distribution / wholesale / retail / trade meat (products) 
• Other distribution / trade agencies 
• Veterinarians 
• Research / consultancy 
• Large-scale integrated companies 
• National / local authorities

History of VIV Europe: 

he VIV-story starts in the 1960s, when agricultural companies in the Netherlands began to specialize in arable farming, milk production and cattle production, which led to the development of intensive livestock production. In 1970, the Dutch compound feed industry and the Ministry of Agriculture launched a pig-farming fair, which Royal Dutch Jaarbeurs later combined with its fair for show-poultry. As a result of the intensification of pig and poultry farming, in 1978, the joint event was named ‘the trade fair for intensive animal farming. Since 1986, the fair has been called VIV Europe in order to emphasize its international scope. VIV started as a vertical trade fair meaning that the entire process, from feed milling equipment to genetic basic material to ready-made end products, is on display. Moreover, VIV expanded even further with the increasing demand for sage and value-added products. Nowadays VIV is recognized as a brand name among international target groups; a world standard for top quality in innovative livestock production. VIV Europe has more than 600 exhibitors from 40 countries and is visited by 20.000 trade visitors from 130 countries.