Why Beautyworld Japan 2026?

• A gold mine of brand-new beauty trends

Being the largest beauty fair in Japan with a broad variety of the new products and services, Beautyworld Japan is the finest platform to discover the new trends the beauty industry has to offer. Visitors come to discover, develop and extend their business opportunities at this must-attend event for today's beauty industry.

• Best opportunity to penetrate the beauty salon market

Visitors gather from all over Japan and around the world to look for eye-opening new products and discover the latest industry information. 65% of them are owners of various salons, from esthetic to hair and nail, which makes Beautyworld Japan the best and most complete platform to broaden your market into beauty salons.

• Ideal platform to promote your products effectively

As home to nearly 65,000 visitors in 2024, Beautyworld Japan empowers your business to have interactions with high-quality visitors. Because 75% of these visitors have decision-making authority, proceeding with formal negotiations effectively is assured even with a limited period of time at the fair.

• Stable level of satisfaction and high re-participation rate

With its annual expansion and the increase in the number of exhibitors in both Osaka and Fukuoka, Beautyworld Japan has enhanced confidence and gained a high reputation amongst the beauty industry. According to the results of the questionnaire, 90% of previous exhibitors plan to participate repeatedly and 90% of visitors have intention to visit next fair - concrete evidence that both exhibitors and visitors are satisfied with the results.

Product groups Beauty & Spa Expo Tokyo 2026:

• Cosmetic
• Natural & organic
• Beauty supplements
• Beauty equipment
• Spa & wellness
• Nail
• Diet & health
• Salon furniture & items
• Beauty accessories
• Eyelash
• Hair
• OEM & packaging
• Business support
• Other beauty related items

Visitor Profile of Beautyworld Tokyo 2026:

• Esthetic salons, hairdressing salons, nail salons,
• Eyelash salons
• Hotels, spas, fitness clubs, massage studios, leisure facilities
• Distributors, wholesalers
• Retailers
• Manufacturers
• Medical institutions
• Press, government agencies, embassies, professional beauty schools