Life is Beautiful will be held 20 to 22 Sep 2019 in Las Vegas, United States of America. Life is Beautiful is an honest-to-goodness celebration of music, art, food and beauty in Las Vegas. It is a newcomer to the landscape—its first was October 2013—but it debuted with an expansive, ambitious agenda celebrating music, food and learning. Founder Rehan Choudry, CEO of Aurelian Marketing Group, operates under a kind of radically hopeful idea for our cynical times—that life is indeed beautiful. To that end, the festival’s programming suggests and reinforces that idea at every turn. Organizers created a myriad opportunities to illustrate this ideal, whether it’s through a creating ad hoc greenery via a pop-up park, enormous urban murals, or offering seemingly endless food and music options. Furthermore, organizers wanted to encourage attendees to “embrace fears and chase their dreams.” Pulling it off, this festival is a partnership among Aurelian Marketing Group, Downtown Project Entertainment and Maktub Marketing. And it’s gunning for the idea that a big, splashy festival can help add depth and dimension to Las Vegas’s image. Life is Beautiful is an event and I like events...
By far the best festival in Las Vegas. Great bands, large street art installations and food from the top chefs and restaurants in the Las Vegas. This festival has it all! This will be my 3rd year in a row!
Capitalizing on its location in Las Vegas, where casino restaurants continually try to outdo each other by upping the star-chef ante, Life is Beautiful sets up a few different food experiences for festivalgoers. First, you can encounter dozens of vendors including those catering to vegan and vegetarian eats.
The festival showcases two separate art programs; one, Rise Above, includes street art/murals and the other, Art Odyssey is a more immersive, interactive experience.
Why is your life beautiful and how did you discover that fact? The festival’s learning component asked this question of dozens of creative pioneers in their fields, and gave each of them 15 minutes to an hour to answer it.
Take in the temporary view from above. Because more is always better in Vegas, rise above North America’s ultimate adult playground on its two Ferris wheels–and soak up the glittering panorama.