Event rate of 1 vote
Life is Beautiful will be held 20 to 22 Sep 2019 in Las Vegas, United States of America. Life is Beautiful is an honest-to-goodness celebration of music, art, food and beauty in Las Vegas. It is a newcomer to the landscape—its first was October 2013—but it debuted with an expansive, ambitious agenda celebrating music, food and learning. Founder Rehan Choudry, CEO of Aurelian Marketing Group, operates under a kind of radically hopeful idea for our cynical times—that life is indeed beautiful. To that end, the festival’s programming suggests and reinforces that idea at every turn. Organizers created a myriad opportunities to illustrate this ideal, whether it’s through a creating ad hoc greenery via a pop-up park, enormous urban murals, or offering seemingly endless food and music options. Furthermore, organizers wanted to encourage attendees to “embrace fears and chase their dreams.” Pulling it off, this festival is a partnership among Aurelian Marketing Group, Downtown Project Entertainment and Maktub Marketing. And it’s gunning for the idea that a big, splashy festival can help add depth and dimension to Las Vegas’s image. Life is Beautiful is an event and I like events...
