Why exhibit at SIAL Middle East 2020?

• Face-to-face conversations are still the best way to do business in the Middle East!

Find distributors, make direct sales and build relationships in a region where a face-to-face conversation matters. In 2014, hosted buyers with a joint purchasing power of US$ 217 million attended the event.

• Many leading companies recognise SIAL Middle East as an important platform in this region

• SIAL Middle East is an authentic business-class event

Meet leading dealers, distributors and F&B companies from all over the region in a relaxed trade-business environment.

• Meet just the "right" people

SIAL Middle East ensures that you meet just the right buyers. 78% of the buyers at SIAL Middle East were either decision-makers or influencers.

• There are a number of opportunities for first-time exhibitors

In 2014, 42% of the visitors arranged to do business with a new supplier, highlighting the opportunities available to first-time exhibitors.

• You get featured

The 2014 PR campaign for SIAL Middle East was valued at US$1,966,617.71.

Exhibit Profile of SIAL Middle East Abu Dhabi 2020:

• Bakery
• Bakery equipment
• Canned and preserved products
• Confectionery
• Cured meats
• Dairy products, eggs
• Food ingredients
• Food processing equipment
• Foodservice and hospitality equipment 
• Frozen food
• Fruits and vegetables
• Gourmet and fine food
• Grocery products
• Health products and food supplements
• Meat/poultry/game
• Non-alcoholic beverages
• Organic products
• Prepared meals and convenience products
• Retail equipment and services
• Seafood

Why visit SIAL ME 2020 ?

• Buy products and find new suppliers. See, touch and try products from 900+ food, beverage and equipment companies from over 50 countries
• Visit 30 national pavilions covering five continents
• Be part of an AUTHENTIC business-class event. Meet leading food, beverage and hospitality companies from all over the world in a peaceful trade business environment
• Meet first-time exhibitors in the region – 65% of the products at the event will be new to the region, making your visit worthwhile
• Discover innovative products – see food innovations from around the world in the SIAL Innovations Area
• See the region's top chefs in action at La Cuisine by SIAL
• Get a copy of the Official Show Guide, listing the products being displayed by every exhibitor.

Who is SIAL Middle East 2020 for?

Attendee job functions:

• Chairman/CEO/Managing Director/Store Manager
• Executive Chef/Chef
• Foodservice/F&B/Catering Manager
• Marketing/Category Manager
• Production/R&D/Quality Manager
• Purchasing Manager/Buyer
• Sales Manager.

Attendee company activities

Retail and trade

• Central purchasing group
• Distributor/agent
• Duty-free
• Gourmet food store
• Grocery or convenience store
• Import-export/trade
• Retailer
• Supermarket, hypermarket
• Wholesaler.

Catering and foodservice

• Caterer, reception-planner
• Distribution/wholesale for catering and foodservice
• Hotel
• Institutional/contract catering and foodservice
• Restaurant and café.

Food manufacturer or processor

• Food manufacturer
• Food processing/packaging.

Service provider

• Agency/consultancy
• Education/teaching
• Government/trade association
• Laboratory/research
• Media.