Madrid Genera 2026: renewable energy, efficiency and electrification

Dates: 24–26 November 2026. Venue: IFEMA MADRID – Recinto Ferial, Av. Partenón 5, 28042 Madrid, Spain. GENERA is IFEMA MADRID’s energy and environment trade fair. In 2026 it is part of the International Week of Electrification and Decarbonisation, held jointly with MATELEC. The event is intended for professionals working with renewable energy, energy efficiency, electrification, electrical installation and related technologies.

The organiser’s current programme includes a Global Forum and an Innovation Gallery, alongside the exhibition. This makes the visit relevant not only for product discovery but also for comparing technical approaches and following discussion around the energy transition. Plan around the needs of your project or business: the value comes from selecting the right companies, products and sessions rather than trying to see everything.

Why Madrid Genera matters to energy professionals

Discover and compare solutions

GENERA brings together equipment and services for renewable energy and energy efficiency. The 2025 joint edition with MATELEC was described by the organiser as covering renewable energy, industrial electrification and technology for energy efficiency. This combination gives buyers and technical visitors an opportunity to compare solutions across connected parts of an energy project, while keeping their requirements and application conditions in view.

Connect product choices to projects

The organiser identifies industrial energy users, consultants, engineering firms, construction businesses, manufacturers and distributors, installers, maintenance companies and energy project developers among the professional communities served. If you are evaluating a project, use the event to clarify specifications, integration requirements, operating context and the information needed for a later technical or commercial review.

Explore innovation and sector discussion

The 2026 event site highlights the Innovation Gallery and the Global Forum of the International Week of Electrification and Decarbonisation. The Gallery is presented as a place to discover innovative products and projects in renewable energy, energy efficiency and electrification. The organiser says the forum and congress will bring strategic knowledge to participating companies and professionals; check the published activity programme for confirmed session details before building a day plan.

Previous-edition scale: the organiser reported more than 800 exhibiting companies from 26 countries and more than 34,000 m² of exhibition space for the 2025 joint GENERA–MATELEC week. Its visitor-facing material also cites more than 59,000 professional visitors for the previous edition. These are reported figures for the combined event, not a standalone GENERA count. The scale points to a broad sourcing and comparison opportunity; it also makes advance prioritisation useful.

Who should visit Madrid Genera?

GENERA is aimed at professionals connected with renewable energy and energy efficiency. Choose your priorities according to the decisions you need to make; the event’s broad subject range means not every exhibitor or session will be equally relevant to every visitor.

Energy buyers and industrial energy users

Useful if you are assessing equipment, services or project options. The organiser names industrial energy users among the intended professional audience and describes product and service discovery, comparison and supplier meetings as reasons to attend.

• Compare technology and service approaches against a defined site or operating requirement.
• Ask suppliers about performance conditions, integration needs, maintenance and documentation.
• Identify which options merit a technical follow-up after the fair.
• Separate products suitable for an active project from ideas that need more internal assessment.

Bring a concise project brief and your evaluation criteria. If specifications, delivery conditions or compliance requirements are essential, note them before your conversations and request supporting information from each supplier.

Consultants, engineers, installers and maintenance professionals

Useful if you specify, design, install or maintain energy systems. The official visitor profile includes consultancies, engineering firms, installers and maintenance companies. The 2025 joint programme covered subjects including photovoltaics, wind, storage, renewable gases, hydrogen, cogeneration, electrical installation and building electrification.

• Compare technical configurations relevant to the systems you design or service.
• Check compatibility, interfaces, installation conditions and service arrangements.
• Look for products or approaches that address a documented client requirement.
• Use technical discussions to identify questions that need follow-up with manufacturers or project teams.

For each potential solution, record the application, key specification, supporting evidence and next technical question. Avoid treating a demonstration or overview as a substitute for project-specific design checks.

Energy project developers and project promoters

Useful if you are developing, financing or coordinating energy projects. The organiser identifies energy project promoters and real-estate specifiers among the professional groups addressed by GENERA. The event’s renewable-energy and electrification focus may help you map suppliers and compare project components.

• Identify companies whose products relate directly to your project stage and technology mix.
• Discuss integration, commissioning, operating and maintenance considerations.
• Compare the information suppliers can provide for feasibility or procurement review.
• Use the Global Forum and activity programme to select relevant sector discussions once details are confirmed.

Be ready to explain the project type, location, stage and decision timeline at a level appropriate for an initial conversation. Treat any suitability assessment as provisional until technical and commercial checks are complete.

Manufacturers, distributors and energy-service companies

Useful if you are presenting solutions or exploring channel and project relationships. The official exhibitor profile includes renewable-energy companies, technology manufacturers, efficiency-solution providers, consultancies and engineering firms, sustainable-construction companies, startups, project developers, and component and materials manufacturers.

• Define the buyer, application and project use case your offer serves.
• Prepare clear product specifications and evidence that can support a useful comparison.
• Identify potential distributors, engineering partners or project counterparties relevant to your market.
• Set measurable objectives for product conversations, feedback and qualified follow-up.

Exhibitor participation should be evaluated against your own business goals. The event may provide visibility and professional conversations, but it does not guarantee leads, contracts or distribution agreements.

What can you find at Madrid Genera?

The programme and product mix connect energy supply, efficiency and electrification. The following areas are grounded in the organiser’s current event description and its published material for the 2025 joint edition.

Renewable energy generation

• Photovoltaic solar energy and solar projects.
• Wind energy, including topics discussed in the previous edition’s renewable-energy programme.
• Renewable gases and other renewable-energy technologies presented in the previous edition.

Energy efficiency and industrial electrification

• Energy-efficiency products, services and technologies.
• Industrial electrification and electrical installation solutions.
• Electrical rehabilitation and electrification topics for buildings, included in the 2025 programme.

Storage, hydrogen and flexible energy systems

• Energy storage and hydrogen, including topics covered in the previous edition’s sector sessions.
• Cogeneration and energy-system flexibility, discussed in previous-edition activities.
• Equipment and services for project development, installation, operation and maintenance.

Use the official exhibitor catalogue and floor plan to confirm which companies and products are listed for the edition you attend. The presence of a broad category does not mean every application, specification or supplier is represented.

What makes Madrid Genera different?

GENERA’s 2026 setting brings its energy and environment focus into a wider electrification and decarbonisation week. The organiser says GENERA and MATELEC are held together as the International Week of Electrification and Decarbonisation. The combined context brings renewable energy, energy efficiency, electrical technologies and industrial electrification into one professional event framework.

The Innovation Gallery is promoted as a showcase for innovative products and projects in renewable energy, efficiency and electrification, with an emphasis on research, technological development and sustainability. In the 2025 edition, the organiser reported more than 800 exhibitors from 26 countries across the joint event and described programme activity involving renewable generation, storage, hydrogen, electrical installation and building electrification. These examples describe the previous edition; consult the 2026 catalogue and programme for the current participants and sessions.

For visitors, the practical distinction is the opportunity to examine related technologies alongside one another. For exhibitors, the combined setting may broaden the range of professional conversations, but the fit depends on the target audience and products you intend to present.

What should you try to achieve at Madrid Genera?

A useful visit has a defined outcome. Replace the vague objective “see what is new” with a small set of decisions that you can evaluate after the event.

If you are a buyer or industrial energy user

Example objective: shortlist three suppliers or solutions for a specific energy requirement. Record the application, technical fit, evidence requested, service questions and next step for each candidate.

If you are an engineer, installer or consultant

Example objective: compare two approaches to a recurring client problem. Note requirements, interfaces, installation constraints and the documents you need to assess the options properly.

If you develop energy projects

Example objective: identify relevant suppliers for one project package or technology area. Separate suppliers suitable for immediate technical review from those that require more information or a later project stage.

If you exhibit

Example objective: hold a defined number of useful conversations with target buyer or partner types. Decide what qualifies as a relevant conversation, what information you need to collect and who will own each follow-up. Treat this as a planning target, not a promised event result.

How to prepare before Madrid Genera

1. Define your question

Write down the project, purchasing, technical or market question that makes the visit worthwhile. Examples include comparing storage approaches, reviewing a photovoltaic component, finding an installer-facing product, or assessing efficiency options for an industrial site. Tie the question to a decision you can take or advance.

2. Build a focused target list

Use the organiser’s exhibitor catalogue and floor plan when available. Mark each company A – must meet, B – useful to meet, or C – explore if time permits. Include the reason for each priority, such as a specific product category, project application or distribution fit. The official site also promotes Liveconnect for discovering exhibitors and products and arranging meetings.

3. Prepare technical and commercial questions

Adapt questions to the technology rather than asking every company the same generic set. For an energy solution, consider:

• Which application and operating conditions is this product designed for?
• What performance data or test documentation can the supplier provide?
• What system interfaces, controls or complementary components are required?
• What installation, commissioning and maintenance capabilities are needed?
• Which certifications or technical standards apply, and where can they be checked?
• What are the expected service arrangements, spare-parts provisions and product support?
• What project scale, site conditions or grid context affects suitability?
• What information is needed for a quotation or technical assessment?

These are preparation prompts, not claims about event-specific standards or a guarantee that every supplier can answer each question.

4. Arrange conversations and review logistics

Use the organiser’s meeting and networking tools if they suit your objectives. Confirm your professional registration, access requirements and current programme details through the event’s official channels. The published visitor timetable lists 09:30–18:30 for the three event days; check the current schedule before travelling in case arrangements change.

5. Bring a concise project brief

For technical or procurement discussions, prepare a short description of the use case, relevant specifications, project stage, decision process and the information you can share. Avoid sending sensitive material unless your organisation has approved its use.

How to make the most of the exhibition

Do not collect brochures without recording why they matter. For each useful conversation, capture:

• Company: name and contact role.
• Product or service: exact solution and intended application.
• Why relevant: the requirement or opportunity it may address.
• Evidence needed: specifications, test data, references or other documentation to review.
• Next action: request information, arrange a technical call, compare with another supplier or close the item.

For example, a project developer comparing storage solutions can note the project context, system interfaces, operating assumptions, evidence requested and the person responsible for follow-up. An installer can record the mounting or commissioning considerations and the service information needed before recommending a product.

Use the official catalogue, floor plan and Liveconnect tools where available to locate exhibitors and organise meetings. Confirm any current access or meeting features in the organiser’s system rather than relying on older instructions.

Beyond the Madrid Genera exhibition floor

The organiser’s current 2026 page announces the Global Forum of the International Week of Electrification and Decarbonisation, including a congress intended to offer strategic knowledge for participating companies and professionals. It also highlights the Innovation Gallery for products and projects in renewable energy, efficiency and electrification. Consult the published activity programme for current session titles, speakers, times and access conditions; do not assume previous-edition sessions will repeat.

For context, the 2025 joint edition’s programme included discussions and activities on wind, photovoltaics, energy storage, renewable gases, hydrogen, cogeneration, electrical installation, electric vehicles and electrical rehabilitation of homes. These are examples from 2025, not a confirmed list for the 2026 programme. Select sessions by their relevance to a defined technical or commercial question.

Networking at Madrid Genera

Useful networking begins with a clear introduction: what kind of organisation you represent, what technology or application you are focused on, and what you hope to evaluate or develop. For a buyer, that may be a sourcing requirement. For an engineer, it may be an integration question. For an exhibitor, it may be a target customer or distribution profile.

Prepare a specific next step for promising conversations: request a technical document, arrange a follow-up meeting, share a non-confidential project outline or compare a proposal with your internal requirements. Ask before sharing contact details or project information, and record enough context to make a later follow-up useful. A badge scan or exchanged contact is only a starting point; assess fit and responsibilities after the fair.

Travelling to Madrid Genera

The venue is IFEMA MADRID – Recinto Ferial, Av. Partenón 5, 28042 Madrid. The organiser’s access information describes travel by metro, bus, taxi and private car, and lists public-transport, long-distance travel and accessibility guidance. The event page identifies Pavilions 9 and 10 and provides an event timetable of 09:30–18:30 for 24–26 November 2026.

Check the organiser’s current access guidance and the visitor information for the specific edition before setting out. Confirm your arrival route, entrance and any accessibility requirements, and allow time for locating the relevant pavilion and exhibitor meetings. Do not rely on directions or transport arrangements from a previous edition.

Where should you stay for Madrid Genera?

Choose accommodation according to the purpose of your trip and your confirmed schedule. If the visit is focused on the exhibition, prioritise a practical route to IFEMA and enough time for your planned meetings. If you also have meetings elsewhere in Madrid, consider how those appointments fit around the fair days. For a longer stay, weigh the convenience of your work schedule against the areas you want to explore.

Confirm your own travel, accommodation and booking requirements directly with providers. Event participation does not by itself determine which accommodation or transport option will suit you.

One day or several days at Madrid Genera?

One day

One day may suit visitors with a narrow objective, a short target list and a small number of priority meetings. Select the most relevant exhibitors and any confirmed sessions in advance, and leave time to move between appointments.

Two days

Two days may be more useful if you need to compare several technology groups, speak with multiple suppliers or combine exhibition visits with the Global Forum and other confirmed activities. Reserve one block for planned meetings and another for comparison or follow-up questions.

Three days

Use all three days when the breadth of your brief justifies a broader review or when several colleagues have different technical and commercial priorities. Divide responsibilities, share notes and agree how the group will evaluate findings. The organiser’s reported scale for the previous joint edition suggests that an unplanned walk through every area is unlikely to be the most efficient approach.

Madrid Genera for an active energy project

If you are bringing a live project, prepare the information that will help suppliers understand the context: technology area, application, project stage, performance requirement, site constraints and the decision timeline. A buyer may also wish to define procurement criteria and the evidence needed for comparison. An engineer can bring interface and installation questions; a developer can identify which project package or partner type is the current priority.

Keep confidential or commercially sensitive details within your organisation’s sharing rules. An initial fair conversation can help identify whether a solution merits further review, but final selection depends on project-specific engineering, commercial and compliance checks.

After Madrid Genera: turn conversations into decisions

Review notes promptly and classify contacts:

• A – Immediate: relevant to an active requirement; assign an owner and a concrete next step.
• B – Potential: may fit a later project or supplier review; record what information would clarify the fit.
• C – Market intelligence: useful for understanding products or trends, but not tied to a current decision.

For priority suppliers, request the specific information you need to compare options: technical specifications, system requirements, service scope, documentation, commercial terms or project references where appropriate. Compare like with like, verify claims against your own requirements and document any assumptions. For exhibitors, review which conversations matched your target profile, follow up with context and assess the quality of engagement rather than relying on contact volume alone.

Who should consider exhibiting at Madrid Genera?

The organiser describes exhibitors as renewable-energy companies, technology manufacturers, providers of energy-efficiency solutions, consultancies and engineering firms, sustainable-construction companies, startups and entrepreneurs, energy project developers, and component and materials manufacturers. Companies whose products or services relate to these fields may assess whether the professional audience matches their objectives.

Before applying, define the result you want the stand to support: introduce a product, meet a particular buyer type, explore distribution, collect feedback or build awareness among a relevant professional group. Decide how success will be measured and how follow-up will be handled. IFEMA MADRID provides exhibitor participation information and a participation kit; check current conditions, services and deadlines with the organiser. A presence can create opportunities for conversations but does not guarantee commercial outcomes.

Madrid Genera visitor checklist

Before the event

• ☐ Write down your main technical, sourcing or market question.
• ☐ Review the official exhibitor catalogue, floor plan and current activity programme.
• ☐ Prioritise companies and sessions by relevance.
• ☐ Prepare product, integration, service and evidence questions suited to your needs.
• ☐ Confirm professional registration, event hours and access arrangements.

During the event

• ☐ Record the company, product, application, evidence requested and next action.
• ☐ Compare alternatives using consistent criteria.
• ☐ Attend only the sessions that support your objectives.
• ☐ Keep project and supplier information within your organisation’s sharing rules.

After the event

• ☐ Classify contacts by urgency and relevance.
• ☐ Assign an owner and deadline to each priority follow-up.
• ☐ Request missing technical or commercial information.
• ☐ Compare proposals against the original project or sourcing requirements.

Is Madrid Genera worth visiting?

Madrid Genera is most relevant to professionals who work with renewable energy, efficiency, electrification, energy projects or related equipment and services. Buyers can use the event to compare suppliers; engineers and installers can investigate technical options; project developers can map relevant companies; and exhibitors can present solutions to a specialist professional audience. The 2026 joint setting with MATELEC adds a wider electrification context.

The value of attendance depends on fit and preparation. Define the decisions you need to advance, use the official catalogue and programme to target your time, and follow up on evidence rather than relying on first impressions. For a general visitor without a clear interest in energy technologies or professional participation, the specialised focus may be less useful.

Madrid Genera 2026 at a glance

The 2026 dates, venue, visitor timetable and joint-event context are published by the organiser. Use the current event catalogue and programme for edition-specific exhibitors, sessions and operational details.

Plan your Madrid Genera visit with a clear outcome

Use the event to answer a defined question: which supplier merits a technical review, which technology fits a project requirement, or which professional conversations should be continued afterwards? A disciplined plan makes it easier to compare products, knowledge and contacts across the fair.

Discover. Compare. Ask. Evaluate. Follow up.

Energy opportunities in Spain

Market size and demand

In 2024, renewable electricity generation in Spain reached 148,999 GWh, or 56.8% of total generation, according to Red Eléctrica’s reported national electricity figures. This provides context for professionals assessing renewable generation, grid integration, efficiency and associated equipment; it does not by itself establish demand for a particular product or project.

Commercial opportunities

Given the event’s focus on renewable energy, electrification and efficiency, suppliers may explore discussions with installers, distributors and industrial users evaluating energy solutions. The generation figure alone does not establish market access, a supply gap or guaranteed demand; companies should assess competition, technical fit and customer requirements independently.

What this may mean for exhibitors

Exhibitors may use the event to test how their products fit the questions of Spanish installers, distributors and industrial users, and to identify what technical or service information those audiences need. Any market-entry or sales decision requires separate customer, regulatory and commercial due diligence.

What this may mean for visitors

Visitors may compare equipment and approaches relevant to renewable integration, energy efficiency and electrified systems, then evaluate options against their own project requirements. The national generation indicator is context, not a substitute for a project-specific demand assessment.

Discover Madrid

Madrid combines major museums, historic architecture and urban green space. IFEMA MADRID is in Madrid itself, so the fair venue and the city’s attractions share the same municipality.

Prado Museum

The Prado Museum presents collections from Spanish and other European art schools in Madrid’s Paseo del Arte.

Royal Palace of Madrid

The Royal Palace is a historic royal residence and heritage attraction in central Madrid.

El Retiro Park

El Retiro is a major urban park within Madrid’s UNESCO-listed Landscape of Light.

With the fair schedule confirmed, visitors can fit a museum, heritage visit or time outdoors around their professional commitments without treating the exhibition days as a full city itinerary.