AWE 2027: appliances and connected living
17–20 March 2027 · Shanghai New International Expo Centre · Shanghai, China. The China Household Electrical Appliances Association hosts this annual fair. The announced 2027 theme is AI+, Beyond Boundaries; detailed programme information should be checked as it is released.
Why AWE matters
AWE brings home appliances, audiovisual and digital products, communications and smart-home technologies together. The organiser's 2026 visitor information described AI-enabled appliances, connected living, displays, robotics and smart terminals.
Published scale
- The organiser listed 1,200+ exhibitors and 170,000 m² for 2026.
- The 2026 information gave 200,000 expected visitors; this is an estimate, not a verified final count.
Who should visit AWE?
Retail buyers and distributors
Compare products and suppliers against portfolio gaps, target customers and required approvals.
Product and engineering teams
Assess how devices, software and AI support actual user scenarios. Ask for evidence of interoperability and function.
Technology partners
Explore complementary technologies and clarify integration responsibilities and next steps.
What can you find at AWE?
- Major and small home appliances, kitchen products and air treatment.
- Audiovisual equipment, digital products and communications devices.
- Smart-home systems, AI-enabled products and connected living applications.
- Robotics and other advanced technologies described in prior-edition information; confirm the 2027 programme.
How to prepare for AWE
1. Set a sourcing or product objective
Choose a category, use case or partnership question and define what evidence would change a decision.
2. Use the exhibitor catalogue
Shortlist companies by category and mark must-meet, useful and exploratory contacts. Check the organiser's updated catalogue for 2027.
3. Prepare comparable questions
- Which user problem and product category does the offer address?
- What compatibility, software support and performance evidence is available?
- Which certifications, manufacturing and after-sales terms apply?
Make the most of demonstrations
Record company → product → user need → evidence → next action. Buyers should compare specifications and service; product teams should distinguish demonstrated capability from future plans.
Beyond the exhibition floor
AWE has hosted the AWE Summit and AWE Award. Confirm the 2027 topics and schedule when the organiser publishes them; past formats do not guarantee the next programme.
Who should consider exhibiting?
Relevant companies include appliance and electronics brands, smart-home and AI technology providers, component suppliers and related digital businesses. Set objectives around product evaluation, distributor discussions or partnership discovery and confirm 2027 arrangements with the organiser.
After AWE
Sort contacts into sourcing, product evaluation and partnership follow-up. Request specifications, interoperability details, test evidence, approvals, manufacturing capacity and support terms. Assign an owner and date to each next step.
AWE 2027 at a glance
| Item | Information |
|---|
| Dates | 17–20 March 2027 |
| Venue | Shanghai New International Expo Centre |
| Organiser | China Household Electrical Appliances Association |
| Theme | AI+, Beyond Boundaries |
| 2026 scale | 1,200+ exhibitors; 170,000 m²; 200,000 visitors expected |
AWE is most useful with a defined question
Decide what you need to source, learn or evaluate. Use the fair to compare, then verify technical and commercial details before deciding.
Home-appliance opportunities in China
Market context
The China Household Electrical Appliances Association reported US?.41 billion in home-appliance exports in 2025, down 0.9% year on year.
Possible avenues for exhibitors
Brands and component providers may explore distribution, export or technology partnerships, subject to product fit and each target market's requirements.
Possible avenues for visitors
Buyers may compare products and suppliers against portfolio needs; product teams may examine current technology approaches and request supporting evidence.
The reported export value shows the sector's trade scale, but commercial fit depends on customers, products and market-entry requirements.
Discover Shanghai
Shanghai combines a historic waterfront, traditional gardens and modern landmarks. SNIEC is in Pudong New Area within the city.
The Bund
A protected historic waterfront district along the Huangpu River.
Yuyuan Garden
A traditional garden beside the City God Temple in Huangpu District.
Oriental Pearl Tower
A Pudong landmark with sightseeing and exhibition spaces.
Plan time around fair commitments to explore the city at a comfortable pace.
For further information, please click
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