VISCOM Italia, 35TH INTERNATIONAL TRADE FAIR ON VISUAL COMMUNICATION
IMAGINE YOUR PRODUCT - REALIZE YOUR BUSINESS
Viscom Italia’s new mission is to reflect on the relationships between design, advertising, interior decoration, textile and retail and the development of innovative technologies that determine their interaction. A creative hub that promotes and enhances the research of innovative materials, solutions and applications by delving into new models of visual communication, which find inspiration and experimentation forms in the exhibition areas.
A strategic event to make connections and opportunities to expand contacts, promote your company’s productivity and create a direct confrontation with the consumer to expand new business horizons. A catalyst observatory of projects, ideas and trends to give a new identity to contemporary thinking and creativity. For Viscom Italia sustainability come first. To ensure this extremely important goal is protected, events are designed and carried out according to ISO 20121 - Event sustainability management systems certification.

THE MAIN STAGE FOR CREATIVITY
The only event in Europe that gives space, voice and new impulse to the entire value chain of the visual communication !

Why visit Viscom Italia?
- A successfull network - taking part at means joining an expert and enthusiast community, interested in market innovation.
- An excellent location - Milan visual communication capital, place to be for industry and business as well as creative hub for an open and involved innovation.
- A consolidated expertise - Since over 30 years Viscom Italia team have been made its know-how at exhibitors and visitors disposal to let the show be a point of excellence for the represented sectors and a magical moment of meeting and network connections.
- Save your time - The unique occasion where to find suppliers, customers, product previews and professional updates. 3-days event to get the best for your business.

FACTS & FIGURES VISCOM ITALIA 2023
EXHIBITORS
- 300 international brands
- 30 countries
- 82% OF EXHIBITORS will return to exhibit at Viscom Italia 2024
VISITORS
- 14,432 visitors
- 51 countries
- 25% new visitors
- 91% OF VISITORS declared they’d be back for Viscom Italia 2024
VISITORS’ BUSINESS PROFILING
- 63% B2B
- 19% Brand&Retail Industry
- 18% Creative Industry
WORLD BREAKDOWN
- 87% Europe
- 8% Asia
- 3% Africa
- 1% America
- 1% Oceania
ITALY
- 71% North
- 14% Centre
- 15% South
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