EXHIBITOR TARGET GROUPS:
- Industrial feed processing equipment, supplies, raw materials
- Feed ingredients and additives
- Feed
- Animal health
- Animal breeding
- Farm equipment
- Slaughter equipment
- Meat ingredients
- Meat processing, -packaging, -handling, refrigeration, egg processing, dairy processing
- Meat-, dairy-, eggproducts
- Subjects covering parts or all of the above-mentioned items in the meat supply chain
- Knowledge transfer and consultancy
VISITOR TARGET GROUPS:
- Agricultural farm
- Animal health products
- Breeding farms
- Cattle/calves meat farm
- Dairy farm
- Dairy processing
- Dairy production
- Distribution/wholesale/retail
- Egg handling/processing company
- Farm/industry equipment supplier
- Feed ingredients/additives
- Feed mill
- Integrator
- Large scale integrated company
- Meat (further) processing company
- Meat slaughtering company
- National/local authorities
- Other distribution/trade agency
- Pig farm
- Poultry farm
- Research/consultancy
- Veterinary practice farm animals
- Veterinary practice pet animals
Concept of VIV Russia:
Consumer attitudes and behaviors towards food are rapidly changing on a global scale. Demands for healthy, convenient, fresh and safe products are increasing. Packaging is becoming more important with the selling process as fresh foods are expected to be conveniently packaged and easy to store.
Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.
To stay current with these developments, today’s meat business is about improving:
- yield
- quality
- hygiene
- traceability
- portioning
- performance
- profitability
- efficiency
- transparency
Meat producing and – (further) processing companies adapt and improve their production processes to meet demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.
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