Mir Detstva 2027: visitor guide
Mir Detstva is the 32nd international exhibition for the children’s industry. The organiser lists the next edition for 15–17 September 2027 at Crocus Expo, Pavilion 2, Halls 10 and 11. The show is marketed as Moscow, while Crocus Expo is physically in Krasnogorsk, Moscow Region. EXPOCENTRE AO organises the exhibition, which brings together manufacturers and suppliers with professional buyers, distributors and retailers.
For trade visitors, the purpose is to evaluate products and suppliers across the children’s-goods market, not simply browse a large assortment. A category-specific shortlist can help buyers compare product ranges, clarify requirements and identify which supplier discussions merit follow-up.
Why Mir Detstva matters
Review products across the children’s industry
The official product sectors include goods for newborns and infants; games, toys and hobby supplies; creativity, design and stationery; licensed goods and brands; school products; supplementary education; children’s furniture and preschool equipment; sports and playground equipment; and products for Christmas and New Year celebrations.
Meet professional trade audiences
The organiser describes Mir Detstva as a platform connecting manufacturers of children’s goods with professional buyers, distributors and retail chains from Russia and the CIS. The 2026 results page reported more than 270 companies from eight countries and 7,300 professional visitors. Its current 2027 website also lists more than 40 conference-programme events, though the detailed programme should be checked as the edition approaches.
Use recent figures as historical context
- 2026: more than 270 participating companies from eight countries.
- 2026: 7,300 professional visitors, according to the organiser’s results page.
- 2027 website: more than 40 conference-programme events are listed.
- History: the organiser says the exhibition has been held since 1994.
The visitor and exhibitor figures describe the latest published results and do not guarantee the size or mix of the 2027 edition.
Who should visit Mir Detstva?
Retail chains and specialist children’s-goods stores
Use the sector range to compare products for defined age groups, customer needs and price positions. Prioritise categories where your current assortment has a gap, then check specifications, packaging, safety documentation, replenishment and the supplier’s ability to support your sales channel.
Distributors and wholesalers
Look for manufacturers and brands whose ranges could fit your market and distribution model. Ask about product coverage, minimum quantities, territorial arrangements, delivery schedules, product documentation and promotional materials. Separate potential portfolio additions from products that duplicate an existing range.
Professional buyers and product developers
Use supplier conversations to assess products against a specific development, sourcing or retail brief. For baby-care and infant products, prepare questions about materials, use, testing and documentation. For toys, games and educational products, compare age suitability, learning or play functions, packaging and licensing information where relevant.
What can you find at Mir Detstva?
Baby and early-years products
- Products for newborns and infants, including prams, car seats, nursery furniture, feeding and care goods.
- Baby bedding, clothing, bath products and monitoring or health-related items.
Toys, learning and creativity
- Games, toys, hobby supplies, construction sets, dolls, soft toys and licensed products.
- Stationery, creative materials, school products, supplementary education and teaching resources.
Children’s environments and celebrations
- Children’s furniture and equipment for preschools.
- Sports equipment and multifunctional playground equipment.
- Products for Christmas and New Year celebrations.
These are official sector headings rather than a promise that each specific product will be displayed by every edition. Check the current exhibitor and brand information before planning meetings.
How to prepare before Mir Detstva
- Choose priority categories. Decide whether your main objective is sourcing baby goods, toys, stationery, educational materials, furniture, play equipment or seasonal products.
- Build a supplier shortlist. Review the official exhibitor catalogue and mark essential, useful and exploratory companies. Note the product range and the specific question for each supplier.
- Prepare product-specific questions. Ask about age guidance, materials, dimensions, packaging, safety and quality documentation, licensing, minimum orders, lead times and after-sales support as relevant to the category.
- Bring a buying or development brief. State the customer group, intended channel, price position, quantities and delivery timing you are considering. For a product in development, prepare requirements that can be shared without disclosing confidential information.
- Check the programme and registration. The organiser lists a conference programme and visitor information; confirm the published 2027 schedule, ticket conditions, halls and venue arrangements on the official website before travelling.
How to make the most of Mir Detstva
For each priority supplier, record company, product category, intended user, key specifications, documentation, supply terms and next action. This makes it easier to compare similar products after the exhibition and keeps follow-up tied to a real purchasing or product-development decision.
Allocate time by category rather than trying to see every stand. Retail buyers may prioritise suppliers in current assortment gaps; distributors can compare ranges that fit their channel; product developers can focus on technical requirements and documentation. The current exhibitor list and programme should guide final scheduling.
Beyond the exhibition floor
The organiser’s 2027 website lists a conference programme of more than 40 events. Programme details can change, so review the official schedule before selecting sessions. The 2026 exhibition also published a post-show report and results; these provide historical context, not confirmation that the same speakers, sessions or activities will return in 2027.
After Mir Detstva: turn conversations into decisions
Sort contacts into suppliers requiring quotations or documentation, companies worth further review and products that are useful mainly for market intelligence. Ask priority suppliers for current specifications, safety or quality documents, licensing details where applicable, samples, minimum orders, delivery terms and available product support. Compare like with like before choosing a range.
For toys and educational products, follow up on the intended age group, functions, materials and channel fit. For infant goods, document the questions that need technical or compliance review before purchase. Assign an owner and date to every follow-up so that the exhibition contacts lead to a clear decision process.
Who should consider exhibiting at Mir Detstva?
The official product sectors span infant goods, toys and games, stationery and creativity, school and supplementary education products, children’s furniture, preschool equipment, sports and playground products, licensed goods and seasonal celebration products. Manufacturers, suppliers, distributors and brand owners whose ranges serve these areas may find the show relevant to presenting products to trade buyers and exploring possible distribution relationships.
Before exhibiting, define the product categories and buyer channels you want to reach, the information visitors will need, and the staff and follow-up capacity required. The organiser describes professional visitors and retail-chain audiences, but participation does not guarantee meetings, orders or commercial results. Confirm current stand options and exhibitor conditions directly with EXPOCENTRE AO.
Is Mir Detstva worth visiting?
Mir Detstva is most relevant to professionals sourcing, distributing or developing products for children and teenagers. Its wide sector range allows buyers to compare several related product areas, while the organiser’s 2026 results show an established professional exhibition with participating companies from multiple countries. The best value comes from concentrating on categories that match your customers and from checking product documentation and supply terms rather than relying on a general impression of a stand.
Mir Detstva 2027 at a glance
| Item | Information |
|---|
| Event | Mir Detstva, 32nd international exhibition for the children’s industry |
| Dates | 15–17 September 2027 |
| Venue | Crocus Expo, Pavilion 2, Halls 10 and 11; Krasnogorsk, Moscow Region |
| Marketed city | Moscow, Russia |
| Organiser | EXPOCENTRE AO |
| Main industries | Baby goods, toys, games, education, stationery, children’s furniture, sports and playground products |
| Latest published scale | 2026: 270+ companies from eight countries and 7,300 professional visitors |
| 2027 programme | The organiser lists more than 40 programme events; check the current schedule before attending |
Closing: make the visit category-led
Ask: Which product range, supplier or specification do I need to evaluate? Use the exhibition to compare products and clarify requirements, then follow up with consistent information. Select. Compare. Verify. Discuss. Follow up.
Children’s goods opportunities in Russia
Market context
TAdviser, citing Rosstat data, reports that Russian toy and game production totalled RUB 17.6 billion in 2025, 6% lower than in 2024. This is a specific manufacturing measure for toys and games, not a measure of the whole children’s-goods market. It indicates that local production is part of the sector while also showing that output can change from year to year.
Opportunities for exhibitors
- Toy and game manufacturers may explore distribution or retail conversations and assess how their ranges fit buyer needs and local supply channels.
- Suppliers in baby goods, educational products, stationery and children’s equipment can use the event to present product specifications to buyers and identify questions about local documentation, distribution and replenishment.
Opportunities for visitors
- Retailers and distributors could compare locally made and international product ranges across toys, infant goods, learning materials and equipment.
- Buyers may use the fair to investigate suppliers and assess category options, while checking safety, quality, licensing and supply details directly with each company.
The production figure gives a dated view of one segment rather than a forecast. The potential relevance of Russia depends on the visitor’s product category, customers, sourcing objectives and applicable market requirements.
Discover Moscow
Mir Detstva is promoted as a Moscow exhibition, but the 2027 venue is Crocus Expo in Krasnogorsk, Moscow Region, outside Moscow city. The Moscow city portal identifies historic landmarks, museums and parks that visitors can explore separately from the exhibition venue.
Red Square and the Kremlin
The Moscow city portal names Red Square and the Kremlin among the capital’s central landmarks and places of interest.
The Tretyakov Gallery
The Tretyakov Gallery is listed among Moscow’s cultural attractions in the official city tourism coverage.
Gorky Park and VDNKh
Gorky Park and VDNKh are also identified by the city portal as visitor destinations. Plan any time in Moscow separately from the venue in Krasnogorsk, and check current opening and access information before setting an itinerary.
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