VIV and Food Safety:

Over 30 years ago VIV started as a concept for animal production in poultry and pigs and became an innovator on the subject. VIV stretched its profile and shaped it to today’s requirements on meat safety. The concept is called Feed to Meat and involves all sectors in the meat production chain.
Animal feed production and further meat processing will be added to the exhibition profile. As a result VIV MEA will become a platform where all participants in animal production can work together to provide the guarantees consumers are demanding.

Exhibition Sections of VIV MEA 2024:

• Animal Health & Nutrition
• Slaughtering & Handling / Processing
• Animal Breeding, Farming & Housing
• CropTech FeedTech
• Meat Tech 

VIV Abu Dhabi Concept:

Animal production and processing is facing quite a number of challenges. Consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.

To stay current with these developments, today’s meat business is about improving:

• yield
• quality
• hygiene
• traceability
• portioning
• performance
• profitability
• efficiency
• transparency

Meat producing and – (further) processing companies adapt and improve their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.