Key Highlights

• A premier platform for the beauty, fragrance, personal care, hair, and wellness sectors.

• Brings together global brands, regional distributors, investors, and industry innovators.

• Covers the full value chain—from raw materials and manufacturing to finished products and advanced beauty technology.

• Strategically aligned with the rapid expansion of the Kingdom’s beauty and personal care market.

Main Themes & Focus Areas

• Beauty Tech & Innovation: AI-driven devices, smart skincare, and diagnostic tools.

• Fragrance & Ingredients: Niche perfume houses, raw materials, and formulation expertise.

• Hair & Professional Beauty: Salon equipment, treatments, and training solutions.

• Clean, Sustainable & High-Performance Beauty: Eco-conscious products and next-gen formulations.

• Packaging & Manufacturing: Private label, OEM/ODM, and advanced production capabilities.

Exhibitor & Visitor Profile

Exhibitors include:

• Global and regional beauty brands

• Manufacturers, suppliers, and ingredient specialists

• Technology providers, packaging companies, and contract manufacturers

Visitors include:

• Retailers, distributors, and wholesalers

• Importers, investors, and procurement specialists

• Salon owners, spa managers, and professional practitioners

• Product developers and R&D professionals

What Attendees Can Expect

• A comprehensive showcase of cutting-edge products, solutions, and trends.

• Live demonstrations, expert insights, and knowledge-sharing sessions.

• Direct access to key decision-makers and high-value buyers.

• Opportunities to explore new partnerships, business models, and market routes.

Why This Event Is Worth Attending

• Connects you with one of the region’s fastest-growing beauty markets.

• Offers an unparalleled mix of innovation, networking, and commercial opportunity.

• Serves as a gateway for brands aiming to expand into the Middle East and beyond.

• Provides an influential environment where industry growth, investment, and creativity converge.

Special Features & Experiences

• Innovation Zones spotlighting breakthrough technologies and emerging brands.

• Sensory Experiences dedicated to fragrance discovery and ingredient exploration.

• Professional Beauty Demonstration Areas for live treatments and product showcases.

• Business Matchmaking tools enabling targeted meetings with qualified buyers.

This well-rounded environment positions the event as a must-attend hub for discovering trends, forging partnerships, and accelerating success in the beauty and personal care industry.