Shanghai China Beauty Expo (CBE) 2027

12–14 May 2027 | Shanghai New International Expo Center, Shanghai, China

China Beauty Expo (CBE) is a three-day B2B exhibition for beauty brands, professional beauty and the cosmetics supply chain. The 2027 show is identified on the organiser’s pages as its 31st edition. It brings finished products and salon-focused ranges together with ingredients, formulation, OEM/ODM, packaging and machinery, giving buyers and product teams a way to examine connected parts of the beauty business in one event.

Think of CBE not only as a place to view products, but as a sourcing and product-development opportunity: compare brand ranges, discuss formulation or packaging requirements, review manufacturing capabilities and identify questions for potential suppliers. The next edition’s programme and operating hours should be checked with the organiser as they are confirmed.

Why Shanghai China Beauty Expo matters

Connect finished products with the supply chain

CBE’s published categories span consumer-facing cosmetics and personal care, professional salon and spa products, and upstream supply. That breadth can help a retailer or distributor compare market-ready ranges while a brand or product team investigates ingredients, packaging and contract manufacturing options.

Compare products and technical options

Visitors can use the exhibition to compare skincare, makeup, fragrance, personal-care products and professional equipment. For development teams, the supply categories extend the search to raw materials, formulation, packaging components, machinery, testing and inspection.

Bring commercial and technical questions together

Buying decisions in beauty often involve more than a product’s appearance: assortment, formulation, packaging, manufacturing and distribution all matter. CBE’s mix of brands and supply-chain categories makes it possible to frame those questions across related parts of the sector.

Understand the organiser’s stated scale carefully

The organiser’s 2027 show page projects more than 3,200 exhibitors, 450,000+ visits, 10,000+ brands, participants from 80+ countries and regions, and 232,000 m² of exhibition area. These are published projections for the 2027 edition, not results from a completed show; “visits” should not be read as unique visitors. Use them as an indication of the organiser’s planned scale, not as a guarantee of attendance or a substitute for a focused route.

Who should visit Shanghai China Beauty Expo?

The organiser’s visitor profile names procurement, management, product/R&D/technical, marketing/PR/branding, KOL/influencer/media and association roles. Its category descriptions also identify buyers and professionals across beauty retail, distribution, salons and spas. Choose the parts of the show that match your work rather than trying to cover every category.

Beauty buyers, importers and distributors

Useful if you are building or refreshing a cosmetics, personal-care or professional-beauty portfolio. Prioritise ranges that fit your customer base and market position, then compare suppliers on assortment, product positioning, packaging formats and the commercial information they can provide. The official show description references agents, distributors, wholesalers and multiple retail channels among its audience and business connections.

• Compare skincare, makeup, colour cosmetics, fragrance and personal-care ranges against your existing portfolio.
• Identify suppliers whose assortment and distribution approach match your target channels.
• Record product, packaging and market-fit questions for each conversation.
• Separate an interesting product from a supplier that can meet your requirements; request details for later evaluation.

Beauty brand owners and product-development teams

Useful if you are developing a new line, improving an existing product or evaluating contract manufacturing. The CBE Supply categories include OEM/ODM/OBM, private label, ingredients and raw materials, packaging, machinery, testing and inspection, and science and innovation. Bring a clear product brief so discussions can focus on capability and fit.

• Compare potential formulation, ingredient, packaging and manufacturing routes for a defined product concept.
• Ask suppliers which development stages they support and what specifications they need from you.
• Note packaging formats, pumps, valves, sprayers, caps, tubes and other components relevant to your concept.
• Follow up with written specifications, samples or technical documents where appropriate; do not treat an initial discussion as a completed qualification.

Cosmetics manufacturers, formulators and technical teams

Useful if your work involves product formulation, sourcing inputs, production processes or equipment. Focus on the relationship between ingredient properties, the intended product, packaging compatibility and manufacturing requirements. Check what technical documentation, testing information and service arrangements would be needed before any purchase decision.

• Compare raw materials and ingredients against the intended formulation and product claims.
• Discuss equipment requirements, process compatibility, throughput needs and installation or servicing questions.
• Review testing and inspection services in relation to the standards and evidence your own business requires.
• Keep regulatory or product-registration questions distinct from a supplier’s general product presentation; verify requirements with the relevant authority.

Salon, spa and professional-beauty businesses

Useful if you purchase products, equipment or professional services for a salon, spa or beauty practice. The organiser identifies professional beauty categories including salon and spa products and equipment, professional makeup, nail care, tattoo, hair products and equipment, accessories, schools and service providers.

• Compare professional products and equipment against the treatments and services you actually provide.
• Check operating requirements, consumables, training and after-sales support directly with suppliers.
• Assess whether a product or service fits your clients, staff capabilities and day-to-day workflow.
• Use a short list of priority purchases to avoid spending time on ranges outside your business needs.

Marketing, brand, media and industry professionals

Useful if you monitor product launches, brand positioning and changes in beauty retail or professional channels. The official visitor profile includes marketing, PR, branding, KOL/influencer/media and association roles. Use the show to observe how product propositions, packaging and channel approaches differ, and keep factual notes separate from promotional claims.

• Compare how brands explain product range, packaging and intended channel.
• Identify themes or category changes to investigate after the event.
• Confirm permissions and attribution before reusing any exhibitor material or media content.

What can you find at Shanghai China Beauty Expo?

Cosmetics and finished beauty products

• Skincare and skin-care products
• Makeup, colour cosmetics and professional makeup
• Fragrance and perfumes
• Toiletries and personal care
• Beauty tools and makeup accessories
• Men’s care, household detergent, natural and health beauty products
• Retail stores, franchises, importers, agents and distributors represented in the organiser’s category description

Professional beauty

• Beauty salon and spa products and equipment
• Nail care, tattoo, hair products and equipment
• Professional beauty accessories and services
• Beauty schools and institutions

CBE Supply and product development

• OEM/ODM/OBM and private-label manufacturing
• Raw materials, ingredients and formulation
• Packaging, including pumps, valves, sprayers, caps, tubes, printing, paper, boxes and bags
• Machinery and equipment
• Testing, inspection, advanced science and innovation

These are organiser-published categories, not a confirmed list of individual exhibitors for the 2027 edition. Check the current exhibitor directory and event information for participating companies and any category changes.

What makes Shanghai China Beauty Expo distinctive?

Its published scope links beauty brands and professional services with the inputs and capabilities used to develop and supply beauty products.

A buyer can explore finished cosmetics and personal-care ranges while a product team investigates ingredients, packaging, equipment or OEM/ODM options. Professional beauty has a separate focus on salon and spa products, equipment and services. This makes the exhibition relevant to more than one point in the product chain, although the value for each attendee depends on selecting the right category and asking specific questions.

The organiser’s 2027 page also describes the show as international and gives projected country, brand, exhibitor, visit and floor-area figures. Treat those numbers as organiser projections. They do not indicate how many suppliers in a particular category will be right for your business.

What should you try to achieve at Shanghai China Beauty Expo?

Replace the broad goal “see what is new” with an objective that can guide your route and follow-up.

If you are a retailer, importer or distributor

Identify a shortlist of beauty brands or suppliers whose ranges fit a specific channel and customer segment. For each, record the product category, positioning, packaging, distribution questions and next information needed.

If you are developing a beauty product

Map the suppliers or technical capabilities needed for one defined product brief. Compare possible ingredients, formulation support, manufacturing, packaging and testing requirements without assuming one supplier covers every stage.

If you work in manufacturing or technical development

Find relevant inputs, equipment or service capabilities to evaluate against a production requirement. Write down the specification, compatibility questions, documentation and service arrangements that must be confirmed later.

If you run a salon or spa

Compare a small number of products or equipment options against a real service need. Record operating requirements, consumables, staff training and support questions before discussing price or purchase terms.

A useful outcome is a set of informed comparisons and clear next steps, not simply a large collection of brochures.

How to prepare before Shanghai China Beauty Expo

1. Define the decision you are trying to make

Write down whether your priority is sourcing a finished range, finding a distributor or brand partner, developing a product, comparing ingredients or packaging, assessing equipment, or reviewing professional salon and spa products. Choose one primary objective and, if useful, one secondary objective.

2. Turn the objective into a brief

For a product, note its intended use, format, target channel, packaging needs and the development stage. For equipment, note the application, space or process constraints, compatibility and service questions. For buying, identify the category, customer segment and portfolio gap. Do not bring confidential formulas or sensitive business information unless you have decided how to protect it.

3. Build a target list

Use the organiser’s current exhibitor directory if it is available for the 2027 edition. Check each company’s current category and stand details before planning a meeting. Prioritise A: directly relevant; B: potentially useful; C: explore if time remains. The presence of a directory link does not establish that every 2027 listing is already complete.

4. Prepare category-specific questions

• For ingredients: intended applications, specifications, supporting technical documents, testing and product compatibility.
• For OEM/ODM: development scope, minimum production requirements, responsibilities, timelines and the information needed for a quotation.
• For packaging: dimensions, materials, closures, dispensing performance, decoration options and compatibility testing.
• For machinery: application, capacity, installation, operator requirements, maintenance, service and spare parts.
• For finished products: assortment, packaging, intended channel, distribution terms and information needed for local compliance review.
• For salon or spa equipment: space, utilities, operation, consumables, training, warranty and after-sales support.

5. Confirm practical arrangements

Check the organiser’s registration information, the venue, transport guidance and the 2027 opening hours close to travel. The 2027 dates are confirmed as 12–14 May; the current official pages reviewed here do not establish daily opening hours. Do not rely on old-edition hours without confirmation.

How to make the most of the exhibition

Work from your target list, but leave some time for relevant categories you did not plan to visit. When you examine a supplier or product, capture the same information each time so comparisons remain useful after the show.

• Company: name and product or service category.
• Offer: product, ingredient, packaging, equipment or manufacturing capability discussed.
• Fit: the requirement it may address and any limitations you noticed.
• Evidence needed: specifications, samples, certificates, test data, references or a formal quotation to request.
• Next action: who will follow up, what information is needed and by when.

For a brand-development project, one record might connect a packaging supplier to a specified bottle or closure, note the formulation compatibility still to test, and assign a follow-up for drawings and material information. For a retail buyer, a record might compare a product range with the channel and customer group it is intended to serve. These are planning examples, not claims about a particular exhibitor.

The official site links to a visitor registration route and an exhibitor-list platform. Check the current edition’s information on the organiser’s site before relying on directory coverage, registration conditions or digital tools.

Plan your time realistically at Shanghai China Beauty Expo

The event is scheduled across three days. The organiser projects a large 2027 exhibition area, but that is a future estimate; use the venue map and confirmed exhibitor information, when published, to plan rather than assuming a particular hall layout.

Before the day

Mark the highest-priority companies and categories. Group targets by hall or area only after the current floor plan confirms their locations. Allow time for conversations and note-taking rather than filling every hour with appointments.

During the visit

Start with your must-meet targets, then reserve a block for a second category connected to your goal—for example, packaging after finished products, or formulation after ingredients. Keep some flexibility for follow-up conversations and unexpected but relevant discoveries.

At the end of each day

Review the contacts and product notes while details are fresh. Mark which comparisons need evidence, which suppliers merit a follow-up and which opportunities do not fit. Adjust the next day’s route based on those decisions.

Beyond the exhibition floor

The official pages reviewed identify CBE’s product categories, visitor registration and exhibitor-list resources, but do not confirm the 2027 conference, workshop, demonstration or awards programme. Check the organiser’s programme announcements closer to the show. Previous listing content should not be treated as a promise that a specific feature will return in 2027.

Travelling to Shanghai China Beauty Expo

The organiser lists Shanghai New International Expo Center at 2345 Longyang Road, Pudong New District, Shanghai. Its venue guidance describes metro connections from Pudong and Hongqiao airports and a maglev route from Pudong Airport to Longyang Road, followed by a taxi to the exhibition centre. The page also discusses taxis and hotel pick-up services.

Transport routes, operating times, prices and venue arrangements can change. Recheck the organiser’s current access guidance and local transport information before travelling; do not assume that an older travel page reflects the exact 2027 service. Allow time for the transfer between Longyang Road and the venue where the guidance calls for a further journey.

One day or several days at Shanghai China Beauty Expo?

The show runs for three days. A single day may suit a visitor with a narrow objective and a short, preselected list. Buyers covering several finished-product categories may benefit from reserving additional time to compare ranges and hold supplier discussions. Product teams investigating ingredients, packaging, manufacturing and machinery may need a broader schedule because those are distinct areas of inquiry. Salon and spa professionals can focus on the professional-beauty categories and use remaining time for directly relevant products or equipment. Confirm the floor plan and opening times when the organiser publishes current details.

Shanghai China Beauty Expo for a product or sourcing project

If you are attending for a live project, bring a concise brief that you can share appropriately. For a cosmetics or personal-care product, prepare the intended category, format, target channel, packaging preferences, development stage and questions about formulation or production. For packaging, list dimensions, materials, closure or dispensing needs and compatibility questions. For equipment, describe the application, capacity, operating environment, installation constraints and service expectations. For a retail or distribution decision, define your assortment gap, customer segment and channel.

Separate essential requirements from preferences. Ask what evidence a supplier can provide and what needs independent testing, regulatory review or commercial negotiation. Do not treat a conversation, brochure or sample as confirmation that a product meets your market’s requirements.

Who should consider exhibiting at Shanghai China Beauty Expo?

The published categories are relevant to cosmetics and personal-care brands and manufacturers; professional salon and spa product and equipment suppliers; ingredient and raw-material companies; formulation and OEM/ODM/OBM providers; packaging manufacturers; machinery and equipment suppliers; testing and inspection services; and organisations working in beauty science and innovation.

An exhibitor should define the business objective before committing resources: introduce a product range, assess distributor interest, present a manufacturing or packaging capability, or meet a defined professional-beauty audience. Decide what a qualified conversation would cover and what information your team can share. The organiser’s site includes exhibitor information and stand-booking routes; check current eligibility, costs, deadlines and terms directly with the organiser because they are not established here.

Shanghai China Beauty Expo visitor checklist

Before

• ☐ Set one primary objective and write a short product, sourcing or equipment brief.
• ☐ Check the current exhibitor directory and confirm target companies and locations.
• ☐ Prepare specific questions for suppliers and technical teams.
• ☐ Check registration requirements, daily opening hours and venue guidance with the organiser.
• ☐ Plan transport to Shanghai New International Expo Center and allow for local transfers.

During

• ☐ Prioritise the A-list, then visit connected categories that support your goal.
• ☐ Compare products and suppliers using consistent notes.
• ☐ Record what evidence, specifications or commercial details remain to be confirmed.
• ☐ Keep contact details and next steps accurate and agreed.

After

• ☐ Sort contacts into immediate, potential and information-only follow-up.
• ☐ Request the promised specifications, samples, quotations or technical documents.
• ☐ Compare supplier fit against your original brief before making a purchasing or development decision.
• ☐ Follow up with a clear question and agreed next action.

Is Shanghai China Beauty Expo worth visiting?

CBE is most relevant to beauty-industry buyers, distributors, brand and product-development teams, manufacturers, technical suppliers, and salon or spa businesses whose work matches the published categories. Its breadth is useful when you have a defined reason to compare products or investigate connected supply-chain options. A visitor with no target category or decision in mind may find the range difficult to navigate. Set a practical objective, confirm current exhibitor and programme information, and use the visit to gather evidence for decisions you will complete after the show.

Shanghai China Beauty Expo 2027 at a glance

The date, venue and event scope are stated on the official event pages. Scale figures are projections for 2027, and the programme and operating hours require confirmation.

Make your Shanghai China Beauty Expo visit count

What supplier, product or technical question do you need to answer? Let that question shape your route, conversations and follow-up. Compare with purpose, note what still needs verification and turn each useful discussion into a clear next step.

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