VIV Europe 2028: World Expo from Feed to Food

VIV Europe is an international business exhibition for the animal protein production chain, covering feed and grain technology, animal health, breeding and hatching, farm production, processing and packaging, logistics and cold chain, laboratory testing, and IT and automation.

13–15 June 2028
Jaarbeurs, Utrecht, Netherlands

VIV Europe is more than a product showcase: it brings together technologies and services for poultry and egg, pig, fish and dairy production, allowing professionals to compare options across the feed-to-food chain.

VIV Europe 2028 at a glance

The 2028 dates and venue are published on the event website. The statistics above describe the 2026 edition and are organiser-reported.

Why VIV Europe matters to animal protein professionals

See the supply chain as a connected system

Feed, animal health, breeding, farm management, processing and distribution decisions influence one another. VIV Europe’s feed-to-food scope gives producers, processors and suppliers a reason to compare solutions across adjacent stages rather than assess a single equipment category in isolation.

Compare technologies with operational needs in mind

Visitors can use the exhibition to review equipment and services relevant to poultry, eggs, pigs, fish and dairy. A useful comparison considers capacity, integration with existing systems, hygiene and service requirements, and the practical conditions at the visitor’s own site.

Meet professionals from the international chain

The 2026 show review reports visitors from 135 countries. That international profile may help participants understand how suppliers position technologies across markets, while still requiring each company to assess its own commercial fit and market requirements.

• 479 exhibitors in 2026 (organiser-reported).
• 14,691 professional visitors in 2026 (organiser-reported).
• 135 visitor countries in 2026 (organiser-reported).

These figures indicate the previous edition’s scale; they are not forecasts for 2028.

Exhibition sectors and product groups at VIV Europe

The official profile spans the animal protein chain. The groups below translate those published sectors into product areas visitors can evaluate; they are not a promise that every item will be displayed in 2028.

Feed and grain technology

• Grain receiving and intake systems
• Conveying and storage equipment
• Cleaning, grinding and milling systems
• Batching and ingredient dosing
• Feed mixing and conditioning equipment
• Pelleting and feed handling systems

Feed ingredients and additives

• Protein and energy feed ingredients
• Vitamin and mineral premixes
• Amino-acid ingredients
• Enzymes and functional additives
• Feed supplements and premixes

Animal health, testing and hygiene

• Veterinary and animal-health products
• Farm hygiene and biosecurity equipment
• Animal-health monitoring tools
• Laboratory testing equipment
• Quality-control and diagnostic services

Breeding and hatching

• Egg setting and incubation equipment
• Hatchery climate-control systems
• Egg handling and transfer equipment
• Chick handling systems
• Hatchery monitoring and automation

Farm production systems

• Poultry housing and farm equipment
• Feeding and drinking systems
• Ventilation and climate-control equipment
• Farm production management tools
• Equipment for integrated animal-production operations

Processing and packaging

• Poultry and meat-processing equipment
• Cutting, deboning and handling systems
• Egg-processing equipment
• Dairy-processing equipment
• Packaging and labelling systems
• Refrigeration for processing environments

Logistics, cold chain and digital operations

• Refrigerated storage and cold-chain equipment
• Temperature monitoring and handling systems
• Logistics services for animal-protein products
• IT and farm-management software
• Automation and connected operational systems

Who should visit VIV Europe?

Animal-protein producers and integrated companies

Useful if you are assessing how to improve or equip production across poultry, egg, pig, fish or dairy operations. Prioritise systems that fit your current facilities and production plan.

• Farm owners and operators
• Integrated animal-protein companies
• Poultry, pig, fish and dairy production managers
• Farm engineering and technical teams
• Animal-health and production specialists

Feed manufacturers and nutrition businesses

Useful if you are sourcing feed ingredients, additives or equipment, or reviewing production processes. Compare technical specifications, ingredient suitability, consistency and integration needs.

• Feed mills and compound-feed producers
• Feed ingredient and additive companies
• Feed-system operators
• Purchasing and formulation teams
• Feed and grain technology suppliers

Processors, distributors and food businesses

Useful if your work covers animal-protein processing, packaging, handling or distribution. Focus on the relationship between processing equipment, product handling, packaging requirements and cold-chain operations.

• Meat and poultry slaughtering businesses
• Meat, egg and dairy processors
• Packaging, labelling and handling teams
• Foodservice, wholesale and retail businesses
• Cold-chain and logistics professionals

Suppliers, technical specialists and service providers

Useful if you provide products or services to animal-protein producers and want to assess how your offer fits adjacent stages of the chain.

• Equipment manufacturers and distributors
• Veterinary and animal-health professionals
• Breeding and hatchery specialists
• Laboratory and quality-control teams
• IT, software and automation providers
• Research, consultancy and public-sector professionals

Why visit VIV Europe?

1. Identify suppliers for a defined production, feed, animal-health, processing or cold-chain requirement.
2. Compare equipment and service options against capacity, integration, hygiene, maintenance and support needs.
3. Review feed ingredients and additives against formulation, quality and supply requirements.
4. Evaluate farm, hatchery or processing technologies for a planned upgrade or investment.
5. Explore solutions across linked stages of the feed-to-food chain, not just one department.
6. Meet existing and potential commercial contacts and agree on specific follow-up actions.

Why exhibit at VIV Europe?

VIV Europe is relevant to companies whose products or services support livestock and poultry production, feed, animal health, breeding and hatching, processing, packaging, refrigeration, testing, logistics or digital operations. Its 2026 review reports 479 exhibitors and a professional audience from 135 countries; those figures describe the previous edition, not guaranteed attendance or buyer access in 2028.

Exhibitors may use the event to demonstrate technical capabilities, explain integration requirements, compare their offer with adjacent solutions, meet current customers and explore distribution or partnership conversations. Before committing, define the markets and buyer roles you want to reach, and assess stand costs, logistics, after-sales support, product compliance and local distribution needs. Check current requirements with the relevant authorities and the organiser; this guide does not establish market-entry rules.

What makes VIV Europe different?

Its published profile connects feed-to-food sectors within one animal-protein business event. The official event description names poultry meat, eggs, pig meat, fish, feed systems, digital farming and management, milk production and dairy farming. Its exhibitor profile also identifies animal health, breeding and hatching, farm production, processing and packaging, logistics and refrigeration, laboratory testing, IT and automation. This breadth makes cross-chain comparison a practical visit objective, while each attendee should prioritise the sectors relevant to their own work.

What should you try to achieve at VIV Europe?

Replace a broad aim such as “see what is new” with an objective connected to a current business decision.

If you manage a farm or integrated operation

Shortlist the production or animal-health systems that could address a documented operational requirement. Record capacity, compatibility, service needs and the next technical question for each supplier.

If you work in feed production

Compare a focused set of ingredient or equipment options against formulation, quality and supply criteria. Capture specifications and the information needed for an internal evaluation.

If you work in processing, packaging or distribution

Identify the systems and partners relevant to a defined processing or cold-chain project. Compare handling, packaging, refrigeration and integration requirements.

If you exhibit or distribute technology

Use the event to test the clarity of your offer with relevant professional contacts and agree on qualified follow-up. The event itself does not guarantee leads, sales or partnerships.

How to prepare before VIV Europe

1. Write down the decision you need to make. Specify the production stage, product category, technical problem, investment horizon and constraints that matter to your business.
2. Build a target list. When the organiser publishes the 2028 exhibitor information, shortlist companies by product group and record why each is relevant. The official website provides Visit and Exhibit sections for event information.
3. Prioritise conversations. Mark companies A (essential), B (useful) and C (if time allows). Contact priority suppliers through the organiser’s published channels when available; do not assume meetings are arranged automatically.
4. Prepare technical questions. Ask about throughput and operating conditions; compatibility with existing equipment; installation and maintenance; hygiene and cleaning; spare parts and service coverage; energy or resource requirements; staff training; feed quality or ingredient specifications; data integration; and delivery or commissioning times.
5. Bring relevant project information. Have the process flow, current equipment constraints, target capacity, product or animal categories, and evaluation criteria ready. Share confidential operational data only when appropriate.
6. Plan travel and registration. Confirm the organiser’s current visitor or exhibitor instructions, opening hours and travel arrangements before booking. ilikevents can assist with visit planning, registration and travel arrangements.

How to make the most of the exhibition

Use a consistent record for each relevant conversation:

Company → product or service → operational fit → specification to verify → contact → next action.

For example, when reviewing feed-milling equipment, note the process stage, required throughput, compatibility with existing lines, cleaning and maintenance needs, and the technical documents to request. For animal-health, farm or processing technologies, record the operational context and the evidence your team needs before comparing offers.

Separate product interest from a qualified project. A brochure is not a technical assessment, and a conversation is not a confirmed commercial agreement. Ask for written specifications and agree who will follow up and by when.

Networking at VIV Europe

Prepare a concise introduction that states your role, the part of the feed-to-food chain you work in, the animal or product categories relevant to you, and the business question you are exploring. For suppliers, explain the application and operating conditions of your product. For buyers and producers, describe the requirement without disclosing information you consider confidential.

When a conversation is relevant, close by agreeing a specific next step: a technical document, a product comparison, a follow-up call or an internal review. Record the contact’s role and the context of the discussion so that follow-up is useful rather than generic.

VIV Europe visitor profile and business opportunities

Travelling to VIV Europe

The official event website describes Jaarbeurs as being in central Utrecht, next to Utrecht Central Station and within walking distance of the city centre. It says the venue is accessible by public transport and car. Confirm the 2028 travel and venue arrangements with the organiser before departure.

Practical information for international visitors

Check registration, travel documents, accommodation and transport arrangements before booking. Visa requirements depend on nationality and individual circumstances.

One day or several days at VIV Europe?

The 2028 event runs for three days. A focused one-day visit may suit someone with a short supplier list and pre-set priorities. More time may be useful if you need to compare several product groups, hold multiple technical conversations or review both farm-side and processing-side solutions. Decide which sectors matter most before planning your schedule.

After VIV Europe: where the real value starts

Within a few days, sort contacts into three groups:

• A — Immediate: suppliers or partners linked to an active project; request specifications, quotations or a technical follow-up where appropriate.
• B — Potential: relevant companies that need further comparison; request missing product, service or compatibility information.
• C — Market intelligence: conversations that clarified technologies, alternatives or industry questions but do not yet connect to a defined project.

Compare offers using the same criteria: technical fit, capacity, integration, hygiene, service, spare parts, training, delivery conditions and commercial terms. For ingredients and additives, capture the specifications and quality documentation your team needs. For equipment, identify installation and support responsibilities before making a decision.

VIV Europe visitor checklist

Before

• ☐ Set one or two business objectives.
• ☐ Prioritise relevant sectors and suppliers when the 2028 information is available.
• ☐ Prepare technical questions and project requirements.
• ☐ Confirm registration, travel arrangements and opening hours.

During

• ☐ Record product, operational fit, specifications to verify and next action.
• ☐ Compare alternatives using consistent criteria.
• ☐ Separate confirmed facts from sales claims or estimates.
• ☐ Schedule time for priority conversations and follow-up notes.

After

• ☐ Send specific follow-up requests to priority contacts.
• ☐ Compare technical and commercial information side by side.
• ☐ Share relevant findings with your operational, purchasing or management team.
• ☐ Decide which conversations merit further evaluation.

Is VIV Europe worth visiting?

VIV Europe is most relevant to professionals working across animal protein production, feed, animal health, breeding and hatching, farm systems, processing, packaging, cold-chain logistics and related technology. The organiser’s 2026 review reports a substantial international professional gathering, while the 2028 event is scheduled for three days at Jaarbeurs. A visit is more useful when tied to a defined sourcing, technical or investment question; simply walking the exhibition without priorities makes comparison and follow-up harder.

Make your VIV Europe visit purposeful

What do you need to compare, source or decide across the animal-protein chain? Set that objective before you arrive, then use the exhibition to collect information that supports a real business decision.

Discover. Compare. Meet. Decide. Follow up.

Explore Event Opportunities

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