bauma 2028: Where Global Construction Powerhouses Do Business

Meet the world’s largest concentration of construction machinery buyers, technology leaders, and decision-makers in one location, at one time.

Target Audience & Visitor Profile

bauma 2028 attracts a highly qualified international audience representing the full construction, infrastructure, and mining value chain. Attendees include construction companies, infrastructure contractors, mining operators, equipment rental firms, manufacturers, distributors, project developers, engineers, and government authorities. The visitor profile is dominated by C-level executives, procurement managers, technical directors, and project decision-makers actively sourcing construction machinery, building material machines, digital construction technologies, automation systems, and sustainable equipment solutions. With participants from over 200 countries, bauma delivers unrivaled access to serious target buyers with real purchasing power and long-term investment intent.

Market & Sector Opportunity

bauma 2028 sits at the heart of a multi-trillion-dollar global construction and infrastructure market, driven by ongoing investment in transportation, energy, urban development, mining, and climate-resilient infrastructure. Strong regional demand from Europe, Asia, the Middle East, Africa, and the Americas positions bauma as the world’s most influential sourcing and deal-making platform. Key growth areas include electrification, low-emission machinery, digital jobsite solutions, automation, and smart construction technologies. For exhibitors and attendees alike, bauma offers direct exposure to investment opportunities, international partnerships, and new market entry pathways, making it an essential event for companies shaping the future of the global construction industry.