AQUALAND Istanbul Pool, Spa and Outdoor Design 2027

Official name: AQUALAND – Pool & Spa Technologies, Water Attractions, Outdoor Design, Landscaping, Garden & Green Space Solutions. Dates: 28–30 January 2027. Venue: Istanbul Expo Center, Istanbul, Türkiye.

AQUALAND is ATRAX's integrated pool-and-spa and outdoor-design thematic area. For 2027, it combines the former AQUAFUN pool-and-spa focus with OUTDES outdoor-living themes. Its scope covers pool construction and technical systems, wellness and water attractions, landscape design, gardens and green spaces.

AQUALAND at a glance

The 2027 dates, venue and thematic scope are published. Apply for visitor access through the organizer's current registration process.

Why AQUALAND matters to pool, spa and outdoor projects

Connect water systems with the wider environment

Pool projects require decisions about construction, heating, filtration, disinfection and controls as well as the visible water feature. AQUALAND's landscaping and outdoor-living scope lets project teams consider the surrounding environment alongside technical systems.

Compare technical approaches

Contractors and facility teams can frame supplier conversations around project specifications, operating requirements and compatibility. Use displays to identify options for evaluation, then complete technical due diligence.

Explore wellness and recreation

Saunas, steam rooms, therapeutic equipment, Jacuzzis, spa pools, aquapark units and interactive water-sports systems connect the show to hospitality, wellness and recreation facilities.

Exhibition sectors and product groups at AQUALAND

Pool construction and technical engineering

• Swimming-pool construction systems
• Technical engineering and infrastructure
• Pool heating systems
• Energy-efficient pool technologies

Filtration, disinfection and smart control

• Pool filtration
• Water disinfection
• Smart pool-control systems
• Water-treatment equipment

Architectural water design

• Water walls and waterfalls
• Fountain systems
• Biological pools
• Ecological ponds and ornamental water features

Wellness and spa

• Saunas and steam rooms
• Therapeutic equipment
• Jacuzzis and spa pools
• Health-oriented wellness amenities

Water leisure and attractions

• Aquapark units
• Interactive water-sports systems
• Water-attraction solutions
• Leisure and sports amenities

Outdoor living and green-space design

• Outdoor living and comfort solutions
• Landscape and garden design
• Planting applications
• Green-space and outdoor-design solutions

Who should visit AQUALAND?

Pool and spa construction companies

Useful if you are sourcing systems, comparing technical suppliers or assessing equipment for a new build or upgrade.

• Pool builders and installers
• Pool and spa engineering contractors
• Filtration and water-treatment specialists
• Heating and control-system integrators
• Pool-equipment distributors and importers

Hospitality, wellness and recreation operators

Useful if you are planning or upgrading aquatic, spa or leisure facilities.

• Hotel and resort operators
• Wellness and spa-facility managers
• Aquapark and water-attraction operators
• Sports and recreation facility managers
• Investors and project developers

Architecture, landscape and construction practices

Useful when a project combines water features with planting, landscape or public-space design.

• Architects and landscape architects
• Urban and outdoor-space planners
• Landscape contractors
• Pool and water-feature designers
• Construction and project-management teams

Municipalities and public institutions

ATRAX identifies municipalities and public institutions among its audiences. AQUALAND's pool, water-attraction and green-space themes may be relevant to public recreation or outdoor-facility plans.

• Municipal project and procurement teams
• Public-facility developers
• Recreation and sports planners
• Public-space and landscape teams

Why visit AQUALAND?

1. Compare pool-construction, filtration, disinfection and heating approaches against a project specification.
2. Identify suppliers of pool systems, controls and water treatment for technical evaluation.
3. Explore spa, sauna, steam-room and therapeutic equipment for wellness facilities.
4. Assess aquapark units and interactive water-sports systems for recreation projects.
5. Review fountains, biological pools and ornamental water features alongside landscape concepts.
6. Build a shortlist of products and suppliers that may fit a hotel, public facility, residential development or outdoor-space brief.

Why exhibit at AQUALAND?

Manufacturers, technology companies, distributors and specialist service providers in pool construction, spa and wellness, water attractions, landscaping or outdoor living may find a relevant professional audience. The integrated scope connects AQUAFUN's former pool-and-spa focus with OUTDES's outdoor-design theme.

Before committing, define your target project type and the technical information visitors need. Confirm stand options, participation terms, product certification and import requirements with the organizer and relevant authorities. Participation does not guarantee buyer access.

What makes AQUALAND different?

AQUALAND brings water-focused systems and outdoor environments together under one thematic area. ATRAX announced the consolidation of AQUAFUN, its pool-and-spa brand, and OUTDES, its landscape and outdoor-living brand, under the AQUALAND name. The 2027 scope includes pool and spa technologies, water attractions, outdoor design, landscaping, gardens and green-space solutions.

What should you try to achieve at AQUALAND?

If you buy or distribute pool equipment

Shortlist suppliers for the construction, filtration, disinfection or control systems your customers require. Record specifications, compatibility questions and the next technical step.

If you operate a hotel, spa or leisure facility

Identify equipment categories that fit a defined upgrade or development brief. Compare operating requirements and request technical material for review.

If you design landscapes or public spaces

Find water-feature and green-space solutions to evaluate together. Bring site context, intended use and constraints to supplier discussions.

How to prepare before AQUALAND

1. Set a project objective. Decide whether your priority is a new pool system, a facility upgrade, wellness equipment, water attractions or outdoor design.
2. Build a product checklist. List capacity, treatment method, heating, controls, installation conditions and support needs.
3. Apply for visitor access. The official page offers a free visitor-pass application. Submit the organizer's form and check its current instructions.
4. Prioritise companies. Use A for must-meet suppliers, B for relevant alternatives and C for exploration. Ask the organizer about AQUALAND-specific exhibitor information.
5. Prepare technical questions. Ask about compatibility, installation, maintenance, consumables, warranty, service coverage and documentation.
6. Exhibiting? Ask about stand selection, participation terms, display requirements and deadlines before committing.

How to make the most of the exhibition

Use a consistent record: Company → Product → Project fit → Technical question → Next action. For a filtration supplier, note the application, treatment requirements, compatible controls, service coverage and documents needed for engineering review.

ATRAX describes parent-show B2B/B2G meetings, project presentations and industry networking. Confirm which arrangements apply to AQUALAND participants.

Plan your time realistically

AQUALAND runs over three days within ATRAX. Map priority product groups first, revisit shortlisted suppliers with specifications, then reserve time to collect missing information and confirm follow-up contacts.

AQUALAND visitor profile and business opportunities

Getting to AQUALAND

The venue is Istanbul Expo Center in Istanbul. ATRAX's visitor information lists metrobus, metro, bus, sea-bus and car as access modes. Check current directions and local arrangements before travelling.

One day or several days?

• One day may suit you if you are reviewing a short supplier list or one product group.
• Two days may suit you if you need to compare pool/spa systems with outdoor-design solutions.
• All three days may be useful if your project spans several sectors or you are exhibiting and need time for conversations and follow-up.

After AQUALAND: turn conversations into decisions

Sort contacts into A — immediate project fit, B — potential fit and C — market intelligence. Request specifications, compare products on the same basis, and verify installation, compliance, maintenance and commercial terms before selecting a solution.

AQUALAND visitor checklist

Before

• ☐ Define your project goal and priority categories.
• ☐ Apply for the visitor pass and check travel requirements.
• ☐ Prepare specifications and supplier questions.

During

• ☐ Record product, project fit, technical details and next action.
• ☐ Compare systems using consistent criteria.
• ☐ Confirm which parent-show programme items apply.

After

• ☐ Request missing technical documents and service details.
• ☐ Compare shortlisted offers and verify requirements.
• ☐ Agree follow-up actions before advancing a purchase or project.

Is AQUALAND worth visiting?

AQUALAND is most relevant to professionals working with pools, spas, wellness, water attractions, landscaping or outdoor environments. It is particularly useful when a project or sourcing question spans more than one of these areas. A planned visit can help you identify and compare options; walking the displays without a defined objective is less likely to support a clear decision.

Your AQUALAND project question

Which pool, spa, water-attraction or outdoor-space decision can you move forward by comparing solutions and speaking with suppliers? Discover. Compare. Evaluate. Follow up.

Pool, spa and outdoor-living opportunities in Türkiye

Hospitality infrastructure as a demand indicator

Türkiye had 21,935 tourist accommodation establishments with more than 1,019,000 rooms as of August 2025. In 2024, arrivals at tourism facilities reached 83.2 million and overnight stays totalled 216 million, according to the Investment Office of Türkiye. These figures describe accommodation capacity and tourism activity, not pool or spa equipment sales; they indicate a hospitality base suppliers may investigate for relevant facility projects.

Potential areas to investigate

• Hotel and resort facilities: pool construction, filtration, heating, spa and wellness systems may fit new-build or refurbishment briefs; verify actual projects and buyer requirements.
• Water efficiency and operations: filtration, disinfection and energy-conscious controls are AQUALAND categories operators can assess against facility needs.
• Outdoor and landscape projects: water features, planting and green-space solutions may be relevant where hospitality or public-facility plans include recreation.

Accommodation capacity may inform distributor and project research, but it does not demonstrate purchasing demand or guarantee buyer access. Visitors can compare suppliers before checking project fit and product requirements.

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