ISPO Brandnew Succes

ISPO Brandnew Success Story: @on running from Switzerland has become one of the fastest-growing running shoe brands in the world. Shortly after the launch in 2010, they were awarded with the ISPO Brandnew Award for the cushion tech of their prototype. The engineered structure supports the natural rolling motion of the foot, for a cushioned landing and firm take-off. Studies have even confirmed that test runners wearing On ran at lower pulse rates and blood lactate levels!