Portals to Creativity: How Meow Wolf Brings Alternative Entertainment into Reality

Kelly Schwartz may say it best: “What is this Meow Wolf thing? It’s so hard to explain.” As the general manager of Meow Wolf’s Grapevine, Texas, exhibition, Schwartz is often asked to define the attraction.

“Come curious. And the more you explore, the more you’re going to love it,” says Schwartz while comfortably curled up in an oversized upholstered chair found in the attraction’s multipurpose art studio.

Part art gallery; part selfie museum; part escape room with its immersive, play-as-you-go storylines; part proactive community partner dedicated to promoting the arts; and 100% its own genre of attraction, Meow Wolf operates much like a museum or family entertainment center.