Viscom Italy Imagine your product. Realise your business.

Viscom Italia: The Ultimate Hub for Visual Communication

A new communication campaign instantly conveying the identity and distinctive personality of the entire visual communication supply chain. An unrivalled spot where all the visual community gathers to talk about future technical challenges and innovative solutions put on display by industry players. An unmissable opportunity to stay abreast with all professional updates. Strategic connections, system synergies, shared culture and new business visions.

Event Overview:

• Viscom Italia, the most important event dedicated to the visual communication chain, will take place from October 16th to 18th, 2024, in Milan.
• The event, now in its 35th edition, is a leading international platform for business, professional training, and innovation in the visual communication sector.

New Communication Campaign:

• A new communication campaign aims to convey the identity and personality of the entire visual communication supply chain.
• The campaign focuses on strategic connections, system synergies, shared culture, and new business visions.

Highlights:

• The event will feature a whole new graphic design world that combines imagination and pragmatism, encouraging professionals to transform ideas into products.
• The exhibition will showcase a wide product range, including digital printing, signage, screen printing, embroidery, engraving, and more.
• Experimental projects, educational seminars, and interactive workshops will enrich the event, focusing on visual communication solutions in diverse markets.

Key Programs:

• The Viscom Talks program will offer cultural and educational seminars led by industry experts and opinion leaders.
• The international DIVA - Display Italia Viscom Award competition and the Elementaria exhibition will showcase innovative design and business models in the visual communication industry.

Partnerships and Initiatives:

• Viscom Italia will partner with two International Festivals dedicated to visual and graphic communications in Milan and Naples.
• The event aims to create a professional online visual community through social media and the Viscom Italia website to provide the latest market content trends.