Monika FiedlerProks

Monika Fiedler-Proksch, athlete, marketing expert and manager of "Sporting Women", a community to bring female athletes together – accelerating sports. • ❓Do you see a change in how the sports industry perceives women as a target group in comparison to men? • ❗"Yes. A lot is happening. But I still think that many companies don't even realize what an insane growth market women are. Because a woman who is new to a sport really wants top products. She wants to reward herself and not just use the same products as her partner. We are an amazing target group and actually a very grateful one because the brand connection is not as strong. As a company, you have so many chances to create a positive brand experience, for example at events or directly at the point of sale." • #ISPO #sportingwomen #womeninsport #womeninsports #equality