Chinese online retailer 钻石小鸟(zbird)lets couples design their own #wedding #ring through its Wedding Ring Master app, which was launched on #WeChat in May. The breakthrough technology caters to #millennial #consumers by addressing their need for self-expression and involvement. It also works best during current “stay-at-home” arrangements. This #C2M (consumer to manufacturer) approach gives Zbird fresh sales opportunities while dramatically reducing inventory levels and freeing up funds. https://lnkd.in/g4qEs69
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