Jill Dumain, CEO at bluesign technologies – accelerating sports. • ❓In regards to sustainability, how do you observe current developments in the outdoor industry? • ❗"I am optimistic today, more optimistic than I've been in the 30 years that I've been doing this: There are so many people that care and companies are getting resources like never before. Our industry, the outdoor industry, is gonna continue to lead this change as we go forward. The fashion industry is watching us, they're learning from us – which is exciting, because they're much bigger than we are. So we have such an opportunity to influence the greater apparel industry, if we're willing to do the cross-sector work." • #ISPO #ISPOmunich #bluesigntechnologies #outdoors #sustainability