Melody Harris-Jensbach, CEO Jack Wolfskin – accelerating sports.
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❓Has the Coronavirus changed your company's approach to the topic of sustainability?
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❗"We are not working in the here and now – Covid is here and now, and this will pass. We have made a conscious effort to promote sustainability in our company. Not because of Covid, but because we are looking forward. We deliver a jacket and it takes 8 months. And I can exactly tell you why. Because we start from the very beginning. I think transparency is an important issue in sustainability, in every initiative you take: Do what you say and say what you do, and be open and let everyone see it."
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