Prolight + Sound 2021: Impulses for restarting the event industry
Following the cancellation of the 25th anniversary edition of Prolight + Sound, Messe Frankfurt and the sector are now looking ahead to 2021. In a key year for the event industry, the aim is to boost the purchasing propensity in this badly affected sector and help the industry retain its former strength. Large parts of the formats originally planned for 2020 will be implemented in modified form with special attention being paid to bringing together companies with top decision makers. Expertise, connections and fresh impulses are essential for a successful restart of the industry. The training programme of Prolight + Sound 2021 provides direct contact areas for manufacturers and users, and puts the spotlight on both technical and economic trends.
Accordingly, there will be three fully equipped, themed lecture stages in the halls. Naturally, exhibitors will be able to contribute to the individual stage programmes. The lecture stages are the Audio + Event Stage (Hall 8.0), the Media + Future Stage (Hall 11.0) and the Theatre + Light Stage (Hall 12.0). There, experts from the companies will present new technologies and applications, as well as best-practice examples for post-corona business. Supplementing the expert lectures will be talks by world-famous keynote speakers and representatives for institutes and educational facilities. #pls2021