Its undoubtedl

“It’s undoubtedly an interesting time for our industry. There’s a massive traction of video content being witnessed across platforms, while linear TV and streaming services have seen unprecedented viewership growth. Audiences are now spoilt for choice, and with so much content out there, video consumption is set to peak. However, the million dollar question remains – is this situation sustainable? That’s now up to the platforms - they need to make sure that audiences are there to stay.” Sanjay Raina, Executive Director – Commercial Department, Abu Dhabi Media (ADM) Join Sanjay and other regional media trailblazers at CABSAT’s first webinar on Tuesday, 5-May at 2pm UAE as we discuss on the Topic: ‘VOD & gaming binge skyrocketing. How will platforms retain this spike post quarantine?’ To sign up, visit the link in our bio #CABSAT #CABSATvirtual