Listen to the fjall

Listen to the @fjallravenofficial success story at ISPO Munich 2020, hall A2, booth 210! Founder Åke Nordin is said to have built his first backpack as a teenager in 1950, with the goal to have both comfort and enough storage space for his expeditions around the Swedish coast. 10 years later he founded Fjällräven, using the Swedish word for "Arctic fox" as company name