‘Engagement Rate Formula’ is a video in which Melis, with the help of friends, contacts different platforms of Spanish NGOs and associations working with refugees by telephone to propose the alleged delivery of a donation of 500 Likes made in plaster. Adrian Melis, ‘Engagement Rate Formula’, 2019, presented by ADN Galeria. #loopbarcelona #loopfair #artistfilm #videoart #film #video #barcelona #engagement #socialmedia #likes #plasterlikes #adrianmelis #engagementrateformula #adngaleria #artbarcelona