Who Attends

Stockholm Furniture Fair attracts senior professionals from the global furniture and interior design ecosystem. Attendees include architects, interior designers, furniture buyers, contract specifiers, retailers, developers, brand owners, and decision-makers with direct influence over sourcing, specification, and purchasing. The audience is highly design-driven and business-focused, making the fair a meeting point for those shaping residential, commercial, and public interior projects worldwide.

Why You Should Attend

The fair is where Scandinavian design meets international demand. Attending offers direct access to trend-setting brands, emerging designers, and innovative interior solutions in a setting built for serious business and long-term collaboration. Visitors and exhibitors benefit from high-level networking, brand exposure, and opportunities to form partnerships that go beyond short-term transactions. The strong presence of buyers and specifiers ensures that time spent at the fair translates into real commercial value.

Who the Visitors Are

Visitors are primarily professionals with purchasing power or specification authority. This includes architects selecting products for projects, designers sourcing materials and furniture, retail and contract buyers comparing suppliers, and executives exploring new brands and collaborations. Many visitors attend with active procurement goals, making conversations focused, efficient, and commercially relevant.

Who the Exhibitors Are

Exhibitors range from established Scandinavian furniture and lighting brands to international manufacturers, material innovators, and design studios. The exhibitor mix includes producers of furniture, lighting, interior accessories, materials, and design-led solutions, alongside companies introducing new concepts and collections to the global market.

Countries Represented

The fair draws a strong international audience, with visitors and exhibitors from across the Nordic region, major European design markets, and overseas destinations including North America. This broad geographic reach makes the event a strategic gateway for brands aiming to strengthen regional presence or expand internationally.

Companies You Meet

Attendees encounter well-known design brands, emerging studios, manufacturers, distributors, retailers, and contract suppliers. The fair is also attended by companies working across hospitality, office, residential, and public interiors, creating cross-sector business opportunities.

Products on Display

Products showcased include furniture for home and contract use, lighting solutions, interior materials, textiles, surfaces, and design accessories. The focus is on high-quality design, innovation, sustainability, and functionality, reflecting the values and future direction of the global furniture and interiors industry.