Sectors of Infarma :

• Nonprescription medicine,
• prescription medicine,
• generic medicine,
• dermopharmacy,
• nutripharmacy,
• phytotherapy,
• nutritional supplements,
• homeopathy,
• health products,
• optics,
• orthopedics’,
• healing products,
• formulation products and tools,
• consulting and services,
• marketing and distribution,
• facilities,
• decoration and healthcare wear,
• technical publications and press,
• communities,
• associations and institutions,
• multimedia – IT,
• retail pharmacy supplies

Why Visit Madrid International Infarma ?

• In order to obtain information regarding the specialised products and services offered within the market, in one go and under the same roof.
• In order to gain an overview of all of the specialised products and services offered within the market. In order to discover the latest trends and new features, both in Spain and abroad, over a period of five days and at a single venue.
• In order to initiate, continue and secure sales deals with the distribution channel present at the fair.
• In order to build up a working network.
• In order to arrange meetings with current and potential suppliers.
• In order to strengthen trade links with current suppliers.
• In order to analyse and test out the characteristics of the products and services of possible new suppliers in situ.
• In order to boost your know-how and the application of technologies and services.
• In order to compare the characteristics of all the specialised products and services on show, directly at the fair itself.
• MADRIDJOYA constitutes a key tool for the retail sector when it comes to defining your image and the products and services you would like to aim at consumers.
• In order to secure distribution agreements for products and services.
• In order to obtain the information required in order to evaluate the possibilities of future participation as an exhibitor.

Advantages of participating in Infarma :

Sales:

• Initiate, continue and/or secure sales deals with the distribution channel present
• Generate and/or complete your data base with new contacts, which could lead to further sales.

Trade Contacts:

• Generate and organize meetings with current and potential clients.
• Exploit the distribution channel vertically and implement cross-selling measures.
• Boost customer and client loyalty vis-à-vis your products.
• Present new features and new strategies, canvassing client and customer opinions.
• Recover former customers and clients..

Distribution Channel:

• Identify and attract new partners and distributors around the world.
• Attend and provide coverage for current clients and suppliers.
• Build and promote a certain image in order to facilitate future agreements.
• Convince investors.
• Develop and open up new markets.

Market Studies:

• Test new products and services.
• Test marketing campaigns.
• Test brand image and perception.

Brand Positioning:

• Create and/or strengthen brand awareness.
• Position and/or re-position the brand.
• Carry out demonstrations and stage presentations for clients.

The Media:

• Stay in the news by generating media coverage and presenting new features that attract the media's attention.
• Maintain good relations with editors and reporters.

For further information, please isit the official website at www.infarma.interalia.es