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Madrid FITUR will be held 22 to 26 Jan 2025 in Madrid, Spain. Madrid FITUR is a global meeting point for tourism professionals and the leading trade fair for inbound and outbound Ibero American markets. FITUR has become one of the biggest tourism fairs worldwide and the no. 1 on the Iberian Peninsula. In so-called national pavilions, the particularities of the regions are presented to the visitors of the fair, mainly consisting of decision-makers in the tourism industry, such as travel agencies and tourism associations. The fair is also considered the most important gateway to the Latin American market. On the whole, the event serves as a global communication platform in order to develop future strategies taking into account the changes in consumer demand and thus generally to promote the tourism business. Madrid FITUR is an event and I like events...



News of Madrid FITUR

Countdown to Madrid FITUR Kick-off

Available services for Madrid FITUR

Exhibitors profile of FITUR 2025:

  • Tour Operators / Travel Agencies
  • Hotels & Accommodation / Catering Companies
  • Spanish Official Organizations
  • National Tourist Boards and Other Foreign Tourism Promotional Organizations
  • Trade Associations
  • Transport
  • Incentives, Meetings & Congresses
  • Travel Media
  • Know How & Technology
  • Leisure & Culture
  • Health Tourism
  • Residential Tourism
  • Service Companies

 

Advantages of participation in FITUR 2025:

Sales:

  • Initiate, continue and/or secure sales deals with the distribution channel present at INTERSICOP .
  • Generate and/or complete your data base with new contacts, which could lead to further sales.

Trade Contacts:

  • Generate and agree to meetings with current and potential clients.
  • Exploit the distribution channel vertically and implement cross-selling measures.
  • Boost customer and client loyalty vis-à-vis your products.
  • Present new features and new strategies, canvassing client and customer opinions.
  • Recover former customers and clients.

Distribution Channel:

  • Identify and attract new partners and distributors around the world.
  • Attend and provide coverage for current clients and suppliers.
  • Build and promote a certain image in order to facilitate future agreements.
  • Convince investors.
  • Develop and open up new markets.

Market Studies:

  • Test new products and services.
  • Test marketing campaigns.
  • Test brand image and perception.

Brand Positioning:

  • Create and/or strengthen brand awareness.
  • Position and/or re-position the brand.
  • Carry out demonstrations and stage presentations for clients.

The Media:

  • Stay in the news by generating media coverage and presenting new features that attract the media’s attention.
  • Maintain good relations with editors and reporters

 

WHY VISIT THE FAIR?

REASONS TO VISIT IFITUR

  • In order to obtain information regarding the specialized products and services offered within the market, in one go and under the same roof.
  • In order to gain an overview of all of the specialized products and services offered within the market. In order to discover the latest trends and new features, both in Spain and abroad, over a period of five days and at a single venue.
  • In order to initiate, continue and secure sales deals with the distribution channel present at the fair.
  • In order to build up a working network.
  • In order to arrange meetings with current and potential suppliers.
  • In order to strengthen trade links with current suppliers.
  • In order to analyse and test out the characteristics of the products and services of possible new suppliers in situ.
  • In order to boost your know-how and the application of technologies and services.
  • In order to compare the characteristics of all the specialised products and services on show, directly at the fair itself.
  • INTERSICOP constitutes a key tool for the retail sector when it comes to defining your image and the products and services you would like to aim at consumers.
  • In order to secure distribution agreements for products and services.
  • In order to obtain the information required in order to evaluate the possibilities of future participation as an exhibitor.




For further information, please click here .
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Venue of Madrid FITUR

IFEMA Madrid
Av. del Partenón, 5, 28042 Madrid, Spain



Weather Forecast of Madrid FITUR

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