Product Groups of Spielwarenmesse 2025:

• Model Construction, Hobbies:

The Model Construction, Hobbies product group boasts some of the strongest sales in the industry. From low- to high-tech, the market leaders showcase a broad spectrum for both amateur crafters and expert model builders at the Spielwarenmesse.

• Fashionable and Trendy Articles:

Designer toys, fashion and accessories for children are an integral part in the toy retail and toy shops. As with many consumer goods, individual lifestyles and current trends are a decisive factor which toy customers purchase. With Fashionable and Trendy Articles at the Spielwarenmesse you have the opportunity to discover new contacts and markets for a promising product group.

• Dolls, Soft Toys:

Spielwarenmesse offers not only traditional firms but also newcomers an ideal platform for presenting their dolls and plush toys to attract maximum attention. Here you will find a variety of classic and modern dolls, stuffed animals and accessories as well as license and design products. For 30 % of exhibitors, Nuremberg is the only trade fair where they exhibit their products.

• Baby and Infant Articles:

In addition to baby toys, the Spielwarenmesse also boasts a broad selection of products relating to babies and infants. Many toy retailers have successfully integrated toys and equipment for babies into their shops and the trend is rising. Quality, stimulation and safety are particularly to the fore in product innovations.

• Wooden Toys and Craftworks:

By using design, stable and sustainable materials as well as educational concepts, manufacturers of wooden toys are showing that natural materials are in vogue. Wooden toys are considered some of the most important elements for early childhood development. The Spielwarenmesse not only showcases classic wooden toys but also offers the perfect platform to craftwork exhibitors.

• Technical Toys, Educational Toys, Action Toys:

The most extensive product group at Spielwarenmesse brings together the big brands of the toy sector and a number of the strongest segments in the toy markets worldwide. These include construction kits and system toys for role playing. All market leaders in this product area regularly exhibit at the Spielwarenmesse.

• Sports, Leisure, Outdoor:

Toys for outdoor use are among the top sellers in the toy trade, with awareness of movement and children’s motor skills rising among buyers of toys. Sports and outdoor toys are in vogue globally and often provide inspiration for the entire sector. Both popular classics and innovative products for activity games can be found at the Spielwarenmesse.

• Festive Articles, Carnival, Fireworks:

Across the world, people like to party and dress up at various times, and role-playing is something children do every day. Festive Articles and products for Carnival are now generating impressive revenue all year round. Of course, fireworks sales skyrocket especially on New Years Eve and various national holidays. Manufacturers traditionally sell costumes, decorations, rockets and other items via the toy trade as well. That is why the Spielwarenmesse is considered the most important event for all well-known suppliers and market leaders.

• Model Railways and Accessories:

The Model Railways and Accessories product group fascinates people of all generations and is particularly popular among devotees. Besides models for experts, collectors, and beginners, manufacturers are also increasingly working on ranges for children. All market leaders in this product area regularly exhibit at the Spielwarenmesse.

• School Articles, Stationery, Creative Design:

Crochet, painting, being creative: the DIY trend is leading to great demand for craft supplies and instructions among all age groups. As one of the main distribution channels, toy retailers are benefiting from this craze. School supplies, school bags and stationery are also some of the strongest seasonal sellers.

• Games, Books, Learning and Experimenting, Multimedia:

Games publishers are always coming up with new, innovative game structures, which increasingly feature digital functions for tablets and smartphones as well. Strong revenues are also being generated from books for children and young adults. Toy manufacturers and retailers are tapping into the zeitgeist with products that incorporate learning and experimentation.