Düsseldorf expopharm: the pharmacy-market trade fair

Düsseldorf expopharm is the annual professional trade fair for the pharmacy market, organised by Avoxa – Mediengruppe Deutscher Apotheker GmbH. The 2027 edition is scheduled for 28–30 September 2027 at Messe Düsseldorf, Am Staad (Stockumer Höfe), 40474 Düsseldorf, Germany. The event alternates between Messe Düsseldorf and Messe München. It brings together pharmacy professionals, healthcare audiences and companies presenting products, services and solutions for the sector. Alongside the exhibition, the organiser presents a multi-stage programme, and the German Pharmacists’ Day takes place in parallel.

The organiser’s currently linked programme and exhibitor information cover the 2026 edition; confirm the 2027 programme, exhibitor directory, opening arrangements and participation details with the organiser as they are updated.

Why Düsseldorf expopharm matters

Connect pharmacy practice with market solutions

For pharmacy owners, pharmacists and their teams, the trade-fair format offers a focused opportunity to examine products, services and operational ideas in one professional setting. The organiser describes the exhibitors as presenting products, services and solutions for the pharmacy market. Visitors can use conversations and demonstrations to clarify whether an offer fits their own workflows, customer needs or development plans.

Put professional questions into context

expopharm combines the exhibition with learning and discussion. The official 2026 programme highlighted prevention and vaccination in pharmacies, artificial intelligence in pharmacy work, connected care, viable business models and pharmacy management. Those themes can help visitors frame questions about practical implementation, team capacity, patient-facing services and commercial sustainability.

Consider the scale with its qualifiers

• The official 2026 exhibitor information promoted around 500 exhibitors and brands; this is an approximate organiser figure, not a verified final count.
• The organiser’s data-and-facts page reports an average of more than 25,000 professional visitors per year across recent years; it does not identify this as a final attendance figure for a single edition.
• The organiser also describes a five-stage programme with around 200 speakers and experts. Check the edition-specific programme before relying on those figures for 2027 planning.

Who should visit Düsseldorf expopharm?

Pharmacy owners, directors and managers

Use the event to investigate practical ideas for pharmacy operations and business development. Useful questions to take with you include:

• Which products or services could address a defined need in your pharmacy?
• What implementation, staffing or training would a new service require?
• How might a proposed business model fit your local customer base and operating capacity?
• Which digital tools could support workflows, marketing or team organisation?
• What evidence, costs, technical requirements or support would you need before making a decision?

The organiser lists pharmacy owners among the event’s target groups and featured profitable business models and pharmacy management in its 2026 topics.

Pharmacists and healthcare professionals

Pharmacists and other healthcare professionals can focus on practice, patient-facing services and cooperation with other parts of the healthcare system. Consider prioritising:

• Information and discussion on prevention and vaccination in pharmacy practice.
• Ideas for connected care and collaboration with medical practices, nursing care and other professionals.
• Products, services and tools that may support a specific professional responsibility.
• Sessions that address the evidence, training and practical conditions behind a proposed service.
• Questions about how a change could be integrated into existing patient and team workflows.

These audiences are explicitly named by the organiser. The 2026 programme themes are examples from that edition, not a promise of the 2027 agenda.

Pharmacy technicians, commercial assistants and students

Pharmacy technicians (PTA), pharmacy commercial assistants (PKA), pharmacy students and trainees can use the event to connect professional learning with day-to-day practice. A purposeful visit might include:

• Comparing approaches to customer advice, prevention and service delivery.
• Identifying digital or organisational ideas that could change routine pharmacy work.
• Attending relevant learning sessions and noting questions to discuss with colleagues or tutors.
• Exploring how different roles contribute to team-based pharmacy services.
• Recording which information needs follow-up, such as training, implementation requirements or product specifications.

The organiser names PTA, PKA, students and pharmacy trainees among its target audiences. Check the 2027 programme for sessions relevant to your role.

Healthcare marketers and companies serving pharmacies

Healthcare marketing professionals and providers of pharmacy-market products, services and solutions can use the event to understand the priorities of pharmacy teams and explain their offer in a relevant professional context. Prepare to ask:

• Which pharmacy role is the solution designed for, and what problem does it address?
• What evidence, implementation support, integration or training can the provider demonstrate?
• How does the offer fit the pharmacy’s available staff time and operating model?
• Which regulatory, technical or commercial details require separate verification?
• What is the appropriate next step after an initial conversation?

The organiser identifies healthcare marketing professionals as a target group and describes exhibitors as presenting products, services and solutions. This does not guarantee access to particular buyers or business outcomes.

What can you find at Düsseldorf expopharm?

The organiser positions expopharm around the pharmacy market rather than a single product category. The 2026 themes below provide a verified guide to recent areas of discussion; they should not be treated as the confirmed 2027 programme.

Pharmacy services and patient-facing practice

• Prevention: the 2026 pharma-world programme considered how pharmacies might expand their role in prevention and healthy ageing.
• Vaccination: a 2026 theme addressed how vaccination services could be expanded and integrated into pharmacy care.
• Connected care: the 2026 inspirationLAB considered cooperation among pharmacies, medical practices, nursing care and other healthcare participants.

Technology and pharmacy operations

• Artificial intelligence: a 2026 inspirationLAB theme examined practical applications, workflow support, process optimisation and the limits of AI in pharmacy work.
• Business models: the 2026 ApoLeadership Campus addressed viable models, additional revenue approaches and efficient processes.
• Management and marketing: recent programme topics included personnel management, business organisation, pharmacy positioning and communication.

Exhibitor products and service categories can be explored in the organiser’s current directory. Use the edition-specific directory to build a shortlist rather than assuming that every previous-year category or exhibitor will return.

What makes Düsseldorf expopharm different?

It combines a pharmacy-market exhibition with professional learning and sector discussion. The organiser describes product, service and solution displays alongside a certified lecture programme and networking with participants from industry, politics, science and the press. The German Pharmacists’ Day runs in parallel, adding a policy and professional dimension to the event.

The organiser’s general facts page says the annual event alternates between Messe Düsseldorf and Messe München. The 2026 edition was promoted for Munich, while the official 2027 visitor information gives Messe Düsseldorf as the venue. For visitors, this makes checking the edition year particularly important when using old travel notes, maps or event listings.

Set useful objectives before you go

A broad aim such as “see what is new” is difficult to evaluate. Choose a question that can guide your visit and produce a next step.

If you manage a pharmacy

Example objective: identify two operational or service ideas that merit a cost, staffing and implementation review back at the pharmacy.

If you work in pharmacy practice

Example objective: compare approaches to one defined practice issue—such as prevention, vaccination or connected care—and record the training and workflow questions that remain.

If you are a student or early-career professional

Example objective: attend sessions relevant to your intended role and leave with a short list of new concepts to discuss with a tutor, supervisor or pharmacy team.

If you provide products or services

Example objective: test whether your offer addresses a clearly defined pharmacy need, learn which roles influence evaluation, and agree on an appropriate follow-up rather than assuming interest equals a purchase.

How to prepare before Düsseldorf expopharm

1. Define the decision you want to support

Write down the pharmacy, patient-service, workforce or commercial question that makes the visit worthwhile. Separate essential answers from topics that are simply interesting. For a proposed service or technology, note the workflow, staff capacity, training and evidence you need to evaluate.

2. Review the current exhibitor directory

Use the organiser’s edition-specific exhibitor directory when it is available. Search by product or service and create a short list of priority companies. Treat the 2026 directory as a reference for the earlier edition only; it does not establish which companies will exhibit in 2027.

3. Check the programme by role and topic

When the 2027 agenda is published, identify sessions that address your questions and check the time and access details with the organiser. Previous themes include prevention, vaccination, AI in pharmacy, connected care, business models and management, but the next programme may differ.

4. Prepare specific questions

• Which pharmacy workflow or audience is this product or service designed for?
• What evidence supports its intended use, and what remains unproven?
• What training, integration, staffing or ongoing support is required?
• What technical specifications, compatibility details or service conditions should be reviewed?
• For a new pharmacy service, what operational and regulatory checks must be completed before implementation?
• For a commercial proposal, what costs, terms and follow-up material are needed for a fair comparison?

5. Set priorities and confirm logistics

Mark must-visit exhibitors and sessions, useful secondary options and topics to explore only if time allows. Confirm the 2027 ticket conditions, opening hours, programme, exhibitor list and travel information with the organiser before departure; edition-specific details can change.

How to make the most of the exhibition

Use each conversation to answer a decision, not simply collect brochures. A compact note format helps you compare offers consistently:

• Company or session: who you spoke with or what you attended.
• Offer or idea: product, service, workflow, training or business model discussed.
• Relevance: which pharmacy need or professional question it may address.
• Evidence and conditions: specifications, data, implementation needs or limitations to verify.
• Next action: request information, compare with another option, consult colleagues or close the enquiry.

For service or technology discussions, distinguish a demonstration from evidence of suitability for your own pharmacy. Ask who will use the solution, how it fits current systems and work patterns, what implementation requires, and what support is available. For clinical or patient-facing topics, record what needs professional, regulatory or evidence review before adoption.

Beyond the exhibition floor: learning and discussion

expopharm’s 2026 programme described five stages and around 200 speakers and experts. The official 2026 topics included prevention and vaccination in pharmacies, AI applications in pharmacy, networked care, profitable business models and pharmacy management. The programme also listed formats such as workshops, guided tours, an inspirationLAB, pharma-world and the ApoLeadership Campus.

These are examples of the previous edition, not a confirmed 2027 schedule. Once the new programme is available, compare session descriptions with your role and objectives. Prioritise sessions that answer a real practice or business question, and leave time to note how the idea might be tested, what resources it would need and who should be involved in evaluating it.

Networking with a purpose

Prepare a short introduction that explains your role, the type of pharmacy or organisation you represent and the issue you are trying to solve. For a potential provider, describe the relevant workflow or service need rather than asking only for a general product presentation. For a learning or policy discussion, note which practical or evidence question you want to clarify.

Before ending a useful conversation, agree on what information would help next: for example, specifications, implementation details, training material, evidence, commercial terms or a follow-up contact. Record the context of the discussion so that you can distinguish priority follow-ups from general market information afterwards. Attendance creates opportunities to meet; it does not guarantee a particular introduction or commercial result.

Travelling to Düsseldorf expopharm

The organiser’s 2027 directions page lists Messe Düsseldorf at Am Staad (Stockumer Höfe), 40474 Düsseldorf. It gives visitor opening hours of 09:00–18:00 for 28–30 September 2027. Reconfirm hours and arrangements before travelling.

• From Düsseldorf Central Station: the organiser lists tram lines U78 and U79 to Messe Ost/Stockumer Kirchstraße, and bus 722 with stops at Messe Ost or Messe Süd/CCD.
• From Düsseldorf Airport: the organiser lists bus 896 as a public-transport connection to the exhibition grounds.
• Parking: the organiser’s directions page identifies visitor parking and shuttle arrangements. Check the current instructions and available access details before setting out.

These details are taken from the organiser’s current visitor information for the 2027 edition; verify them again close to the event.

One day or several days?

The event runs across three days. Your required time depends on the number of professional questions, exhibitors and sessions you intend to prioritise; the following is a planning framework, not an official itinerary.

• One day may suit you if you have a short exhibitor shortlist, one or two priority topics and clear questions. Focus on the highest-value conversations and leave a written follow-up list.
• Two days may suit you if you need both substantial exhibitor conversations and time for relevant learning sessions, or if your team wants to divide coverage and compare notes.
• All three days may be useful when your objectives span several audiences, programme themes or business decisions. The organiser’s programme and directory should guide the final plan once published.

Do not assume the 2027 edition will repeat the 2026 session schedule. Allow time for breaks, hall navigation and follow-up notes.

Who should consider exhibiting?

The organiser describes expopharm exhibitors as presenting products, services and solutions for the pharmacy market. It may therefore be relevant to companies whose offer is designed for pharmacy teams, pharmacy operations, professional development or healthcare services. Suitability depends on the actual audience fit and the organiser’s participation conditions.

Before deciding, define a measurable objective: for example, explain a solution to a clearly identified pharmacy role, collect questions about implementation needs, or evaluate whether the event’s professional audience matches your market plan. Prepare a concise product demonstration, supporting information and a follow-up process. Confirm costs, stand options, deadlines and rules directly with the organiser; no price or deadline is stated here.

After Düsseldorf expopharm: turn notes into decisions

Within a few days, sort contacts and observations into three groups:

• Immediate: a relevant follow-up was agreed and the next action is clear.
• Potential: there may be a fit, but evidence, operational requirements or terms need review.
• Market insight: the discussion is useful for understanding pharmacy priorities even if no purchase or partnership is planned.

For a product or service under consideration, compare specifications, evidence, compatibility, implementation effort, training, support and commercial terms against your written requirements. Involve the colleagues who would use or approve it. For learning, share key points with your team and identify one practical question to investigate further. For exhibitors, follow up with the context of the discussion and material relevant to the contact’s stated needs rather than sending an undifferentiated message.

Düsseldorf expopharm visitor checklist

Before

• ☐ Define the pharmacy, professional or commercial question you want to answer.
• ☐ Check the 2027 programme, exhibitor directory, ticket information and opening arrangements with the organiser.
• ☐ Make a priority list of exhibitors and sessions; prepare role-specific questions.
• ☐ Confirm venue, public-transport and parking information for the correct edition.

During

• ☐ Record the offer, relevance, evidence or conditions, and next action for each useful conversation.
• ☐ Separate previous-edition information and demonstrations from evidence you still need to verify.
• ☐ Leave time to attend priority sessions and write notes before moving on.

After

• ☐ Sort contacts by urgency and relevance; follow up with a specific request.
• ☐ Compare solutions against operational, professional and commercial requirements.
• ☐ Share relevant learning with colleagues and decide which ideas merit further review.

Is Düsseldorf expopharm worth visiting?

Düsseldorf expopharm is most useful for pharmacy professionals, healthcare audiences and companies serving the sector when they arrive with a clear question. Pharmacy owners and managers can focus on operations and service development; pharmacists and healthcare professionals can compare practice ideas and learning; technicians and students can connect programme themes with their work; providers can assess how their offer fits the pharmacy audience. The exhibition, learning programme and parallel professional gathering create several ways to engage, but the practical value depends on choosing relevant sessions and conversations and verifying any proposed solution for your own needs.

Düsseldorf expopharm 2027 at a glance

Make the visit count

Before attending Düsseldorf expopharm, decide what you need to learn, compare or evaluate. Use the exhibition to ask focused questions, the programme to deepen relevant knowledge and follow-up to turn useful conversations into informed next steps.

Pharmacy and pharmaceutical-market opportunities in Germany

Market size and demand

CPHI Europe reports a German pharmaceutical market value of €88.3 billion in 2025 and forecasts the market to exceed €107 billion by 2030. This broad market measure gives context for suppliers and pharmacy-sector companies considering Germany, but it is not a measure of community-pharmacy sales or demand for any specific product.

Market drivers and commercial opportunities

Companies whose products or services connect to pharmaceutical supply chains may use the market context to assess whether their offer fits the German or wider EU market. Potential areas identified in the reused industry research include pharmaceutical ingredients, contract services, laboratory and analytical equipment, and packaging. The aggregate market figure does not establish product-level demand, buyer access or commercial viability; companies should test fit against their own customers and requirements.

Regulations and market-entry conditions

For medicines intended for the EU market, manufacturers must comply with EU Good Manufacturing Practice requirements, irrespective of their location. The European Medicines Agency describes this as an in-force requirement. This applies to relevant manufacturers and does not amount to a blanket approval rule for every product or service exhibited at expopharm.

What this may mean for exhibitors

Exhibitors with relevant ingredients, contract services, laboratory or analytical equipment, packaging or pharmacy-market solutions could use professional discussions to assess fit and identify what compliance, evidence, distribution or implementation questions need further work. The event does not guarantee buyer access or commercial outcomes.

What this may mean for visitors

Visitors can use Germany’s broad pharmaceutical-market context to frame supplier research and compare offers against their own professional or operational requirements. Product-specific demand, regulatory applicability and suitability should be checked separately.

Discover Düsseldorf

Düsseldorf offers historic districts and contemporary architecture alongside the business trip. Messe Düsseldorf is in Düsseldorf itself, at Am Staad (Stockumer Höfe), rather than in a separate municipality.

Altstadt (Old Town)

The city’s official tourism board highlights the Altstadt as a historic quarter. It offers a way to explore Düsseldorf’s older urban character beyond the exhibition.

Rhine Tower

The Rhine Tower is listed among the city’s landmarks by the official tourism board and provides a recognisable point of interest during a stay.

MedienHafen

The tourism board highlights MedienHafen for its contemporary architecture, offering a contrasting view of the city’s built environment.

If your schedule allows, set aside time around the fair to see one of these places; check current visitor information before making plans.

See the ilikevents services for this event