World Shisha Dubai is the only expo in the Middle East and North Africa dedicated to the thriving shisha industry.

The global shisha market is estimated to grow at a CAGR of 10% between 2021-2026 to reach a value of US$4,502 million by 2026. The majority of this growth is expected to be fueled by the flourishing industry in the MENA region, which accounted for 69% of the global market in 2025.

Strategically located in Dubai where sellers can take advantage of a liberal trade regime and well established infrastructure for conducting international business, World Shisha Dubai is your commercial gateway to the largest shisha market in the world.

Stand bookings are now open

Why exhibit?

• Showcase your products to buyers from duty free, retail, hotel and restaurant brands
• Secure your sales network by meeting prominent wholesalers, traders and distributors
• Promote your brand from our global platform to hundreds of professionals within the shisha industry
• Guarantee of a world-class event: our team has 40+ years of experience running smoking-related shows
• Discover the latest innovations from competitors and potential partners
• Join us at the beautiful Dubai Festival City where smoking IS PERMITTED in our halls, giving attendees an unrivalled buying experience

Who can book a sales stand?

Manufacturers and sellers of:

• Shisha tobacco
• Shisha pipes
• Charcoal
• Flavours
• Shisha accessories
• Machinery and leaf producer

Why shisha?

The global shisha market is estimated to grow at a CAGR of 10% between 2021-2026 to reach a value of US$4,502 million by 2026. The majority of this growth is expected to be fueled by the flourishing industry in the MENA region, which accounted for 69% of the global market in 2025.

Why Dubai?

Sellers can take advantage of a liberal trade regime and well established infrastructure for conducting international business. World Shisha Dubai is your opportunity to secure a new pipeline of sales for your products throughout 2022 and beyond.

FIVE REASONS YOU CAN'T AFFORD TO MISS IT! 1. MEET LEADING SHISHA INDUSTRY SUPPLIERS World Shisha Dubai is THE MAIN sourcing event for wholesalers, distributors, retailers and hospitality professionals that buy and sell sell shisha equipment and accessories. 2. THE ONLY SHISHA EVENT IN THE REGION   This highly-anticipated two day event is the only expo in the Middle East dedicated to the shisha industry and the largest gathering of industry professionals in the region - a region which accounted for 84% of the global market in 2025. 3. NETWORK WITH YOUR SHISHA PEERS Immerse yourself in the industry by being in the room with thousands of other shisha professionals. Arrange to meet new suppliers and connect with experts to give your organisation the edge in 2023 and beyond. 4. TRY BEFORE YOU BUY IN THE SHISHA LOUNGES   World Shisha Dubai will provide you with the opportunity to try the products in situ. Not only will exhibitors offer live sampling on their stands but there are two lounge areas where you can network, relax and enjoy the whole shisha experience!

5. SMOKING IS PERMITTED IN THE SHOW SMOKING IS ALLOWED in the halls at Festival Arena which means you are able to test and try a whole range of products there and then on the date of the event.