WHY VISIT

There are a number of excellent reasons to visit ICBS including the opportunity to source the latest products and services, keep up to date with industry trends and to experience 2 full days of intense competition at the Malaysia National Coffee Championship. 

Over 150 leading brands will be showcasing their innovative product range on the show floor alongside a full and engaging feature programme which has been designed to educate and inform visitors from all areas of the coffee industry and the wider hospitality sector.

ICBS aims to support businesses in reaching new heights. The nation’s leading exhibition will connect café owners, operators and managers with the brands that can help their businesses grow. This includes:

KEY SECTORS:

COFFEE SHOPS

• Boutique Cafes​
• Bistros/ Restaurants​
• Independent Cafes ​
• Coffee Chains​

RETAIL

• Supermarket/ Hypermarket​
• Gourmet/ Speciality Food Retailers​
• Independent Delicatessens​
• E-Retailers​
• Convenience Stores​

WHOLESALE & DISTRIBUTION

• Coffee Beans, Equipment & Accessories
• Hospitality Equipment & Supplies
• Foodservice Equipment & Supplies

​INSTITUTIONAL CATERING

• Manufacturer
• Food & Drinks 
• Hospitality Equipment & Supplies 

HOSPITALITY & TRAVEL

• Country Clubs
• Hotels & Resorts

KEY TITLES:

• Baristas
• Coffee Roasters, Retailers & Traders
• Certifiers
• Canteen Operators
• Boutique Café and Restaurant Owners / Operators
• Purchasing Directors / Managers
• F&B Entrepreneurs
• Chairman / CEO / MD
• Directors / General Managers
• F&B Directors / Managers
• Brand / Category Managers
• Distributors / Wholesalers / Exporters and Importers

WHY EXHIBIT

With a growing trend towards consumption of artisanal and premium coffee products, coffee culture is booming in Malaysia. Many are adopting the trendy lifestyle of coffee drinking and café hopping, contributing to an increasing number of cafés serving speciality and artisanal coffees (Market Research, 2025) (Euromonitor, Dec 2025). Following this trend, ICBS will provide an unrivalled specialized platform for business owners and suppliers to showcase their products and services to the right buyers and consumers. Our extensive marketing campaign and partnerships within the industry will ensure quality meetings with a relevant audience consisting of decision makers in the café and lifestyle sector.

F&B CATEGORIES:

COFFEE & TEA

• Coffee
• Roasted/Green Coffee Beans
• Tea
• Tea Leaves

GENERAL BEVERAGES

• Alcohol-free Drinks
• Soft Drinks & Juices
• Water

INGREDIENTS

• Cocoa/Cocoa Beans
• Milks & Alternative Milks
• Sugar & Sweeteners
• Syrups, Flavours & Extracts

FOOD ITEMS

• Alternative Foods
• Bakery & Pastries
• Cakes/Desserts
• Cheese & Dairy Products
• Chocolate
• Free From / Organic
• Gelato/Ice Cream
• Health & Functional Foods
• Jams & Preserves
• Savouries
• Sauces & Condiments
• Snacks

NON-F&B CATEGORIES:

MACHINERY AND EQUIPMENT

• Bakery & Pastry Equipment​
• Barista Tools & Equipment​
• Cleaning, Filtration & Refrigeration System​
• Coffee & Tea Drinkware​
• Coffee & Tea Equipment​
• Coffee & Tea Processing Equipment​
• Ice Cream Makers​
• Oven

DESIGN

• Café Furniture​
• Café Interior Design​
• Uniforms Manufacturers

PACKAGING

• Coffee Capsule​
• Custom-printed Packaging​
• Filter Paper​
• Food & Beverage Packaging
• TECHNOLOGY SOLUTIONS AND CONSULTANCY
• Licensing/Franchising​
• Technology Solutions and Systems ​
• Training/Consultancy