Product sectors:

• Aquatic products, seafood and prepared food
• Processing, packaging, preservation technology and equipment
• Fishing tools and technologies
• Aquaculture technology and equipment
• Aquatic feed and drugs
• Seafood agency

Reasons to Make Shanghai Your Next Market:

• China is the world’s biggest country with a colossal food and drink market – 1.3 billion people live, work, eat and drink in China.
• Wages and the middle class are on the rise, fueling consumption of imported goods. Real wages rose 400% from 2000-2014. Average income levels are expected to reach $10,700 by 2025 – a huge increase from 2012’s average of $6,200.
• China’s middle class is already larger than the US’ at 109 million people. By 2022, 54% of China’s population will be upper middle class. More purchasing power points towards bigger export opportunities as China’s taste for foreign foods grows.
• Seafood consumption is increasing annually, matching rising import levels and incomes. By 2020, each person will eat 35.9 kg, while urban consumption of seafood has already passed 40kg per capital.
• Chinese seafood imports are expected to exceed $20 billion by 2020. Domestic overfishing and environmental concerns are pointing towards a greater demand for imported seafood.
• Shanghai’s individual imports are on the up. January-April 2025 saw China’s second city import 34 tons of seafood – a 34.7% increase against 2025’s figures.
• Foreign countries are already stepping up export levels. Canada boosted its seafood sales to China by 11% in 2025, exporting 94,000 tons with a value of $553 million.

Visitor profile:

• Government, associations and media
• Importers and exporters
• Manufacturers and exporters
• Supermarkets and shopping centers
• Trade and distributors
• Hotels and catering companies