Consumer attitude and behavior towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food. The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store.

Animal production and processing is facing a difficult time. Consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.

Meat producing and (further) processing companies adapt and impove their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in. 

EXHIBITOR TARGET GROUPS:

• Industrial feed processing equipment, supplies, raw materials
• Feed ingredients and additives
• Feed
• Animal health
• Animal breeding
• Farm equipment
• Slaughter equipment
• Meat ingredients
• Meat processing, -packaging, -handling, refrigeration, egg processing, dairy processing
• Meat-, dairy-, eggproducts
• Subjects covering parts or all of the above-mentioned items in the meat supply chain
• Knowledge transfer and consultancy

VISITOR TARGET GROUPS:

• Feed mills
• Poultry farms
• Pig farms
• Cattle farms
• Fish farms
• Agricultural farms
• Meat slaughtering companies
• Meat (further) processing companies
• Feed ingredients and additives companies
• Farm / industry equipment suppliers
• Distribution / wholesale / retail / trade meat (products)
• Other distribution / trade agencies
• Veterinarians
• Research / consultancy
• Large-scale integrated companies
• National / local authorities

History of VIV China:

In 2000 the first VIV China was organized. It was, and still is, a joint venture of the Chinese National Animal and Veterinary Service (CNAVS) and VNU Exhibitions Europe. As expected in a fast growing economy also VIV China experienced steady growth. Among many local competitors VIV China has established itself to be the only international trade show in animal husbandry in China.