Why we should participate in Pure London 2025?

Pure London is an order writing tradeshow with over 82% of our visitors eitherdirectly responsible or influential in purchasing decisions.

52% of visitors intend to spend more than a quarter of their annual budgetwith brands they meet at Pure London. As the biggest collection of womenswear, accessories and footwear, your brand is guaranteed recognition from independent boutiques, multiples, department stores and online businesses at the show. 

the bold multichannel marketing and engagement campaign will present new platforms for visibility through digital and social media, attracting highly engaged, high-spending buying audiences on the lead up to and after the show.

CONNECTING YOU WITH POWERFUL FASHION BUYERS

Pure London is the UK’s leading fashion buying event. High calibre fashion buyers from independent and department stores, multiples and e-tailers attend each season, not only to source brands, but also place orders.

These infographics have been produced using data collected by the visitor pre-registration form hosted by n200 and previous independent research from Pure.

Pure London's different sector:

•      Pure Premium
•      Pure Allure
•      Pure Aspire
•      Pure Spirit
•      Pure Footwear
  

Visitors attending Pure London included:

•         Influential buyers
•          Shopping malls
•         Agents and distributors
•          Multi-brand department stores
•          Online retailer