Segments of ISM Cologne 2026:

Target Groups Visitors of Sweets Expo Germany:

Buyers of the following retail and wholesale will be admitted:

Good reasons for visiting Confectionery Exhibition Cologne:

• All the new products: Only ISM presents all the relevant innovations and seasonal items. The convenient dates at the beginning of the year enable you to plan individual seasonal business in good time.

• Global overview: Due to the great numbers of international exhibitors, you can quickly obtain a comprehensive overview of the worldwide range of available products. And this in the space of only four days!

• Important trends: ISM is the source of momentum for the sweets and snacks sector and focuses on all the trends and topics that are of importance – from pricing and the organic boom to new taste sensations.

• Clear concept: The successful trade fair concept is customised to meet all your needs. Here you will only find ready-to-sell products from all the relevant areas.

Benefits of ISM Germant 2026 For Exhibitors:

• Innovations, ideas, inspirations: ISM surpasses every other trade fair in its role as the trend barometer and source of momentum for the global sweets and snacks industry. Only here you can gain such a wealth of comprehensive information about all the trends, market developments and competitors´ activities.

• A concept tailored to meet your needs: ISM´s concept is optimally designed to meet your needs and the trade´s requirements. Only end products intended for the retail trade are displayed

• from all the relevant areas: chocolate, sugar confectionery, fine baked goods, snack items, ice cream and raw pastes. That´s how the sector´s supply and demand are brought together in a targeted manner.

• Well-defined visitor groups: ISM is open exclusively to trade visitors – especially bulk buyers.

• Perfect timing: The fair´s early scheduling at the beginning of the year enables you to optimally plan and present all of your seasonal business. So you won´t miss any opportunities for turnover.