With over 30,000 professionals, the 2024 edition of sirha europain - WHICH BECAME SIRHA BAKE & SNACK - marked a turning point in the trade exhibition's history. Sirha Europain brings together not only contemporary bakery but also is fully open to the era of bakery catering, and snacking.
Sirha Europain gives the floor to professionals in the sector. Different dedicated spaces will be at their disposal to express their ideas and illustrate their expertise through masterclasses, expert round-tables ans international contests.

• SIRHA EUROPAIN FORUM:
  a space offering conferences and exchanges on topical themes in the bakery-pastry industry
• SWEET AND BAKERY-SNACKING STAGES:
  two stages that will host high added-value masterclasses
• INTERNATIONAL CONTESTS:
  that illustrate the expertise of the whole trade
  Bakery World Cup, Schools French Cup, European Pastry Cup
• SIRHA EUROPAIN AWARDS:
  reward the best innovations featured at the trade fair

WHY EXHIBIT

Sirha Europain has joined the Sirha Food ecosystem, relying in particular on Sirha Lyon and the power of the network around bakery, pastry and out-of-home catering.

Sirha Europain 2022 brought together 25,000 professionals, 15% of whom were international, all looking for the latest market innovations and new business opportunities with the 300 exhibitors and brands present.

A unique opportunity to :

• Highlight the assets of artisan, technical and industrial know-how that serves professionals in the bakery pastry sector, but also players in out-of-home catering.
• Develop your turnover in France and abroad.
• Showcase your new products and innovations.
• Benefit of a boosted visibility thanks to new digital services