Munich IAA MOBILITY 2027: what the event brings together

Munich IAA MOBILITY runs from 7–12 September 2027 in Munich, Germany. The IAA Summit and Conference are scheduled at Messe München from 7–10 September; the IAA Open Space is scheduled downtown from 7–12 September. The organiser lists Press Day on 6 September. The event combines a professional gathering at the exhibition centre with a public-facing mobility experience in the city centre. Its stated focus spans mobility, technology and sustainability, with exhibition, conference and experience formats. Detailed 2027 sessions and exhibitor listings should be checked as the organiser releases them.

Why Munich IAA MOBILITY matters to mobility professionals

See a broad mobility ecosystem

The Summit is presented as a meeting place for mobility, technology and sustainability stakeholders. This breadth can help professionals place vehicles, software, technologies and mobility services in the context of connected industry needs. Arrive with a defined question about capabilities to compare or organisations to follow up with rather than treating the show as a general tour.

Compare products and approaches

The 2027 visitor information describes test-drive and experience formats. Direct comparison can surface questions about use cases, operating requirements and integration that are difficult to resolve from a brochure alone. Confirm specific demonstrations and vehicle availability in the published programme.

Connect business discussion with public experience

The Summit is for professional visitors, while the Open Space is open to the public. In 2025, the organiser reported more than 500,000 visitors overall, around 750 exhibitors from 37 countries and more than 69,000 trade visitors from 108 countries at the Summit. These are previous-edition results, not a forecast for 2027; they show the scale and international reach of the last edition.

Who should visit Munich IAA MOBILITY?

Automotive manufacturers and suppliers

Useful if you are assessing product fit, seeking technical or commercial dialogue, or tracking mobility solutions. Prioritise relevant exhibitors and prepare questions about specifications, integration, production readiness and support.

Mobility technology companies

Software, electronics, connected-mobility, driver-assistance and telematics providers may use the Summit to present capabilities and discuss applications. Identify the decision-makers and use cases that matter, and make demonstrations and claims easy to evaluate.

Buyers and procurement teams

Compare vehicles, components, software or services against written requirements. Separate essential specifications from optional features, record integration and service questions, and define a next step for each useful discussion. Professional Summit admission requires a valid ticket.

Speakers, researchers and industry experts

The IAA Conference provides a platform for industry expertise and discussion. In 2025 the organiser reported more than 21,000 conference attendees, approximately 200 sessions and 550 speakers from over 300 companies. These figures describe the previous edition, not a confirmed 2027 agenda.

Consumers and mobility enthusiasts

The Open Space is intended for the general public and described as free to enter. Check the final 2027 activity information and any conditions for individual experiences; do not assume a particular vehicle or test drive will be available.

What can you experience at Munich IAA MOBILITY?

Professional Summit and exhibition

The Summit at Messe München is the B2B hub for mobility professionals. Buyers and technical teams can compare product claims, discuss application requirements and identify what information needs verification after the event.

Conference and expert discussion

The 2025 Conference included approximately 200 sessions across five stages, with 550 speakers from more than 300 companies. The detailed 2027 topics and schedule were not published on the official pages reviewed. When announced, choose sessions by the decision or technical question they can help address.

Experience formats and test drives

The 2027 visitor page describes electric and connected mobility test drives at the exhibition grounds and experience formats downtown. In 2025, the organiser reported more than 12,000 car and motorcycle test drives and over 4,200 cycling test rides. These were 2025 activities; confirm the 2027 vehicle list, booking process and arrangements before planning around a specific experience.

Open Space downtown

The Open Space is planned for 7–12 September 2027 and described as open and free for everyone, with future-ready mobility solutions at downtown locations. Consult final organiser information for exact locations and the programme.

What makes Munich IAA MOBILITY distinctive?

It combines a professional mobility trade fair and conference with public-facing demonstrations and city-centre experiences. In 2025, the event reported more than 350 world premieres and new releases, a Summit visitor record and over 12,000 car and motorcycle test drives. These are historical examples, not promises about 2027. The formats serve different purposes, so visitors should plan the Summit, Conference and Open Space as separate opportunities rather than assume everything is in one hall.

Set useful objectives before Munich IAA MOBILITY

If you are sourcing products

Compare three mobility solutions against the same technical and commercial requirements. Specify the use case, compatibility constraints, service model and evidence needed for an internal decision.

If you represent a technology supplier

Identify the applications and partner capabilities needed to take one solution to its next evaluation stage. Prepare a concise demonstration and explain integration requirements; record who owns each follow-up.

If you attend the Conference

Leave with three testable insights relevant to a product, investment or policy decision. Choose sessions once the programme is published and distinguish analysis, company positions and independently verified facts.

If you visit the Open Space

Experience and compare the mobility formats relevant to your interests. Check final activity information and any booking or availability conditions.

How to prepare before Munich IAA MOBILITY

1. Choose the right format

Professional visitors can focus on the Summit, Conference and relevant experience formats at Messe München; members of the public may prefer the Open Space. If attending both, treat them as separate destinations and verify schedules and entry conditions.

2. Define your questions

Write down the decision you want to support. For a vehicle or component, note the use case, specifications, integration requirements, lifecycle support and evidence needed. For software or connected mobility, prepare questions about interfaces, data handling, deployment and ongoing support.

3. Build a shortlist

The organiser has provided an exhibitor and partner directory and describes an app with exhibitor, product, event and test-drive information. Check for the 2027 versions when released; do not treat a previous-edition list as a 2027 confirmation.

4. Plan conversations

Classify targets as A — essential, B — useful, and C — explore if time allows. Decide what you need to learn from each essential contact and who should join the conversation. Prepare a concise introduction and a specific next step.

5. Confirm admission and programme details

Professional admission to the Summit requires a valid ticket; the Open Space is described as free. Confirm 2027 ticket conditions, session access and reservations with the organiser. Detailed programmes and experience arrangements remain subject to announcement.

How to use the exhibition effectively

Keep a consistent record: Company and contact → product or solution → use case and fit → evidence needed → next action. Separate observed demonstrations from claims requiring later verification. Ask focused questions about system dependencies and service. If a product is outside your remit, record enough context to route it to the colleague able to assess it.

Beyond the exhibition floor: conference and demonstrations

In 2025, the IAA Conference reported approximately 200 sessions with 550 speakers from more than 300 companies across five stages. The organiser also reported car and motorcycle test drives, an ADAS & Telematics format and cycling experiences. These are examples from the previous programme, not confirmed 2027 activities. Check the new programme when released and connect sessions to your objectives.

Make professional conversations count

Explain the vehicle or service context, systems it must work with, operating conditions and evidence needed for evaluation. Ask suppliers which specifications are available and what integration or support dependencies matter. Record whether a statement is a confirmed specification, target, roadmap or claim still needing documentation. Agree on a next action such as a specification sheet, technical discussion or demonstration follow-up.

One day or several days at Munich IAA MOBILITY?

The overall event spans six calendar days. The Summit and Conference are planned for 7–10 September, while the Open Space is planned for 7–12 September; Press Day is 6 September. Daily opening hours and the detailed programme should be confirmed when published.

• One day: may suit a short target list or a public visitor focused on a particular Open Space activity.
• Two days: may allow a professional visitor to separate supplier discussions from selected sessions or demonstrations.
• Several days: may be useful for covering several segments or combining the Summit with the longer-running Open Space. Plan after the timetable is available.

Bring a live project to Munich IAA MOBILITY

Prepare a brief covering the application, vehicle or service context, operating environment, requirements and decision timeline. Identify relevant interfaces, safety or reliability criteria and support expectations. Distinguish mandatory procurement criteria from preferences, and note what would make a demonstration meaningful.

Use the brief to ask comparable questions across suppliers. Record unknowns rather than assuming a demonstration answers them. Afterwards, assess fit, further evidence needed and who should join the next evaluation stage.

After Munich IAA MOBILITY: turn notes into decisions

Sort contacts into three groups:

• A — Immediate follow-up: directly relevant to a live decision; send the agreed request and confirm owners and next steps.
• B — Potential: may fit after technical, commercial or compatibility questions are answered.
• C — Market intelligence: observations to inform planning but not yet a supplier or investment decision.

Request specifications, integration details, support arrangements and commercial information agreed during discussions. Capture conference sources and context. Validate product claims against your requirements before a procurement or investment decision.

Who should consider exhibiting at Munich IAA MOBILITY?

The organiser’s 2027 participation page describes options for exhibitors, partners and sponsors, including booth space at the Summit or Open Space and programme slots. It distinguishes goals for technology players and OEMs, speakers and experts, live demonstrations and product experiences, and brands seeking public engagement.

Before choosing a format, decide whether your goal is professional dialogue, expert visibility, product experience or public engagement. Define how you will assess results—such as technical conversations or feedback on a use case—without assuming attendance produces leads or contracts. Review current participation conditions before committing.

Munich IAA MOBILITY visitor checklist

Before

• ☐ Choose Summit, Conference, experience formats or Open Space.
• ☐ Confirm programme, ticket and experience conditions with the organiser.
• ☐ Prepare target organisations, questions and project specifications.
• ☐ Plan separately for Messe München and downtown Munich if attending both.

During

• ☐ Record product fit, evidence gaps and next steps.
• ☐ Distinguish demonstrations from verified performance claims.
• ☐ Prioritise sessions and displays relevant to a decision.
• ☐ Check official app or directory information when available.

After

• ☐ Sort contacts into immediate, potential and market-intelligence follow-up.
• ☐ Send the agreed information requests.
• ☐ Verify technical and commercial claims before decisions.

Is Munich IAA MOBILITY worth visiting?

IAA MOBILITY is most useful for people with a defined interest in automotive and mobility products, technologies, partnerships or public-facing experiences. Professionals can use the Summit, Conference and demonstrations to compare approaches and frame follow-up; consumers and enthusiasts can explore the Open Space. The breadth is valuable when you choose the formats relevant to your purpose. A target list, clear questions and disciplined follow-up are more useful than walking without a plan.

Munich IAA MOBILITY 2027 at a glance

The 2027 dates and main formats are confirmed. The scale figures describe 2025, not the coming edition.

Plan for what you want to learn

Ask: Which mobility decision, relationship or experience do I want to make progress on? Set an objective, compare what you see against it and follow up on the evidence that matters. Discover. Compare. Discuss. Evaluate. Follow up.

Automotive and mobility opportunities in Germany

Market size and demand

Germany Trade & Invest reports that the German automotive industry generated EUR 527.6 billion in revenue in 2025 and produced 4.15 million passenger vehicles. It also reports 2.9 million passenger-car registrations in 2025. These figures establish sector scale; they do not measure demand for a particular product or guarantee buyer access.

Market drivers and commercial opportunities

The same source reports a 77% export share of total revenue for passenger-car and light-commercial-vehicle manufacturers in 2025, and EUR 31.3 billion in automotive R&D expenditure in 2024. It identifies advanced battery technology, autonomous driving and driver-assistance systems, digitalisation and electronics, e-mobility, energy efficiency, fuel cells and lightweight materials as opportunity areas.

• Battery and electric mobility: suppliers may assess product fit for vehicle applications; validation, integration and customer requirements remain important.
• ADAS, connected systems and electronics: providers may explore application or partnership fit; buyers should compare capabilities and dependencies rather than infer suitability from a demonstration.
• Lightweight materials and efficiency: suppliers may investigate relevance to vehicle development and production; national totals do not establish demand for an individual component.

What this means for exhibitors

Exhibitors may use Germany’s production, export and R&D context to frame discussions about product fit and supplier relationships. These indicators do not promise buyers or sales.

What this means for visitors

Visitors may compare vehicle, battery, ADAS, connected-system and efficiency approaches against project requirements and identify technical questions for follow-up. The event provides a relevant professional setting, but a fair visit alone does not establish product performance or market fit.