Motor Bike Expo 2027: a motorcycle event for riders and the trade

Motor Bike Expo 2027 is scheduled for 22–24 January 2027 at Veronafiere, Verona, Italy. The organiser describes it as an international exhibition for motorcyclists, with a particular emphasis on custom culture and specialist interests. Its scope also spans production motorcycles, racing, touring, off-road riding, urban mobility, equipment and apparel. That mix gives visitors a chance to move between commercial displays and the wider experience of motorcycle culture.

For the latest completed edition, held in 2026, the organiser reported 180,000 visitors and more than 700 exhibitors from 20 countries. The show is therefore relevant to both people choosing motorcycles or equipment and businesses assessing products, suppliers and customer interests. The programme and exhibitor information for 2027 should be checked with the organiser as it is updated.

Why Verona Motor Bike Expo matters

Explore several motorcycle worlds in one visit

The official sectors span Racing, Street, Touring, Custom, Off Road and Urban Mobility. This makes it possible to compare priorities that are often considered separately: performance and race equipment, production models and apparel, luggage and touring setups, custom parts and craftsmanship, off-road machines, and scooters for city use.

Compare products in person

Motorcycles, components, protective apparel and accessories can be assessed directly rather than only through specifications or images. Buyers can note fit, finish, configuration and intended use, then follow up with the relevant manufacturer, builder or supplier.

Experience the activity around the machines

Motor Bike Expo combines static displays with outdoor and participatory elements. In its 2026 report, the organiser described eight dynamic areas, more than 1,000 manufacturer demo rides, freestyle and stunt shows, off-road activity, talks and rider appearances. These are previous-edition examples, not a confirmed 2027 schedule.

Latest published scale

• 180,000 visitors in 2026
• More than 700 exhibitors from 20 countries in 2026
• 32nd edition in 2026
• 35 motorcycle manufacturers and more than 3,000 motorcycles displayed in 2026
• 32% of visitors from outside Italy in 2026, according to the organiser

These figures indicate a large event with both industry participation and a substantial rider audience; plan your route around the segments most relevant to you.

Who should visit Verona Motor Bike Expo?

Motorcyclists and people considering a motorcycle

Use the Street, Touring and Urban Mobility sectors to compare production motorcycles, scooters, riding equipment and practical configurations. Before you go, decide whether you are exploring a new bike, comparing accessories or looking for ideas for a particular kind of riding. Record the models and specifications you want to revisit rather than relying on memory after a busy day.

Custom-bike enthusiasts, builders and workshops

The Custom sector is a central feature of Motor Bike Expo. Visitors can study unique builds, components, finishes and the work of customisers and craftspeople. If you build or modify motorcycles, note the parts, materials and fabrication details that could apply to your own projects, and prepare focused questions for the relevant businesses.

Riders interested in racing and off-road

The Racing and Off Road sectors cover specialist equipment, technical apparel, teams and motorcycle displays. The organiser also reported previous-edition rider encounters, talks, competition activity and off-road demonstrations. Check the current programme before planning around a particular appearance or activity.

Motorcycle businesses and professional buyers

Manufacturers, distributors, retailers, accessory specialists, apparel companies, builders and tourism operators can use the breadth of the show to review products and identify potential commercial conversations. Set a short list of target categories and companies; a large, varied exhibition is more useful when you have clear questions about product range, technical fit, distribution and after-sales support.

Touring and urban-mobility audiences

Touring visitors can focus on motorcycles configured for longer journeys, luggage and related equipment. The official Touring sector also features tourism institutions and specialist tour operators. Visitors interested in commuting can compare scooters and other two- or three-wheel urban mobility products in the dedicated Urban Mobility sector.

What can you find at Verona Motor Bike Expo?

Street and production motorcycles

• New production motorcycles and model presentations
• Motorcycle technologies and new apparel collections, as described by the organiser

Custom motorcycles and craftsmanship

• Custom builds, specialist accessories and distinctive motorcycle designs
• Custom-bike displays, builders, artisans and artists
• Premium Selection and the MBE Award, both featured in official event news for 2027

Racing and off-road

• Racing equipment, technical clothing, teams and racing-related displays
• Off-road motorcycles and equipment associated with motocross, trial and enduro
• Previous editions have included off-road demonstrations and dynamic activities; check the current programme for the next edition

Touring, accessories and urban mobility

• Touring motorcycles, luggage and setup ideas for longer rides
• Motorcycle accessories and technical apparel
• Scooters and products for urban mobility
• Tour operators and institutions presenting motorcycle-travel ideas, as described in the official Touring sector

What makes Verona Motor Bike Expo distinctive?

It brings specialist motorcycle interests together with a broad public of riders. The organiser's 2026 report describes more than 700 exhibitors and 180,000 visitors, while its sector pages range from custom craft and racing to touring, off-road and scooters. That combination lets visitors move from commercial product comparison to enthusiast displays and live activities within the same event.

The 2026 edition also included manufacturer demo rides, freestyle and stunt shows, off-road activity, talks and meetings with racing personalities. These are examples of the event's previous format only; do not assume every activity or guest will return in 2027 unless confirmed by the organiser.

What should you try to achieve at Verona Motor Bike Expo?

If you are comparing motorcycles or equipment

Choose a shortlist of models or product types and record the differences that matter to your riding. Compare intended use, ergonomics, equipment, accessories and technical details; ask the exhibitor what is confirmed for the displayed product and what depends on a particular configuration.

If you build or customise motorcycles

Identify several parts, finishes or technical ideas worth investigating after the show. Record the builder or supplier, the component or technique, compatibility questions and a specific next step such as requesting further specifications.

If you buy or distribute motorcycle products

Map relevant suppliers by category and assess where each could fit your portfolio. Ask about product range, target user, availability, distribution arrangements and support; distinguish an initial conversation from a confirmed commercial agreement.

If you attend for racing, touring or off-road interests

Build a visit around the sector and activities that match your purpose. Check the programme when available, then leave time to explore related equipment and speak with relevant exhibitors.

How to prepare before Verona Motor Bike Expo

1. Set a reason for attending

Choose whether your priority is a motorcycle purchase, equipment, custom work, business sourcing, touring, off-road riding or the event's demonstrations. Write down the questions that would help you make a decision.

2. Check the sectors and exhibitor information

The official website provides sector information and an exhibitor-list section. Review the latest published information before travelling and mark the stands or product groups that matter most. The 2027 list and programme may be updated as the event approaches.

3. Prioritise people and products

Sort your targets into A — essential, B — useful and C — explore if time allows. For trade visitors, shortlist manufacturers, distributors, accessory suppliers or custom specialists. For riders, shortlist models, gear and activities rather than trying to see everything.

4. Prepare motorcycle-specific questions

• Which riding style and use case is this product designed for?
• What are the key specifications, materials and compatibility requirements?
• Which parts or accessories are included, optional or model-specific?
• What maintenance, fitting or after-sales support is available?
• For a custom build, which components or fabrication choices are essential to its design?
• For a potential business relationship, what distribution, supply or service information should be confirmed?

5. Check tickets, programme and access details

Use the organiser's current visitor information for ticketing, opening arrangements, the programme and transport guidance. Verify these details close to the event; the published transport information and activity schedule can change between editions.

How to make the most of the exhibition

With a large visitor audience and hundreds of exhibitors reported for 2026, plan to focus on relevance rather than collecting every brochure. Use a simple note for each worthwhile stop: Company or builder → product or motorcycle → why it fits → question answered → next action.

For a motorcycle, note the model and configuration you saw, then capture the features you want to compare. For a custom component, record the builder or supplier and the compatibility details you still need. For business sourcing, capture the contact's role, product range and the information required for a useful follow-up. This helps separate memorable displays from options that genuinely suit your needs.

Allow time for demonstrations and other scheduled activities only after checking the current programme. If an activity or appearance is a priority, confirm its time and location with the organiser rather than assuming it repeats a previous edition.

Beyond the exhibition floor

The 2026 edition's official report describes eight dynamic areas, more than 1,000 manufacturer demo rides, freestyle and stunt shows, off-road activity, rider talks and appearances, and the Dakar Talk format. It also reports that visitors could experience motorcycles through demonstrations rather than only viewing static displays. This is useful context for understanding the event's broader format, but the 2027 programme should be checked for confirmed activities, participants and access conditions.

Networking at Verona Motor Bike Expo

For business visitors, prepare a concise introduction that explains your role, the kind of motorcycles or products you handle and what you are looking for. Bring targeted questions about product specifications, distribution, fitment, service and supply. If a conversation is promising, agree on a precise follow-up—such as a catalogue, technical sheet or contact with the right commercial team—instead of treating an exchanged card as a result.

Riders and enthusiasts can use the same focused approach with builders, brands and specialist suppliers: explain the type of motorcycle or project you have in mind, describe the use case and ask what information would help you compare options later. No meeting, product availability or commercial outcome is guaranteed.

Travelling to Verona Motor Bike Expo

Veronafiere is at Viale del Lavoro 8, 37135 Verona. The venue's visitor directions state that it is about 3 km from Verona Porta Nuova railway station and around 8 km from Verona airport. The organiser's access page describes rail connections, local buses and taxi access, along with an airport shuttle during event days. Its page also describes a free weekend shuttle between the Genovesa car park and Veronafiere, and a motorcycle entrance at Gate C on Via Silvestrini.

These practical details are drawn from the organiser's published access information; confirm the 2027 arrangements, routes, costs, shuttle operation, parking and entrance instructions before travelling. Follow the event's current ticket and entry guidance if you plan to arrive by motorcycle.

One day or several days at Verona Motor Bike Expo?

One day

Worth considering if you have a clear priority, such as a shortlist of bikes, one sector or a focused set of supplier conversations. Plan your route and leave room for the activities you most want to see.

Two days

May suit visitors who want to combine product comparison with custom displays, talks or demonstrations, or professional visitors who need time for meetings across several sectors. Check the published programme before choosing which day to allocate to each purpose.

All three days

The full three-day event may be useful if you want to explore several sectors and the scheduled dynamic areas without compressing every visit into one day. The best duration depends on the 2027 programme and your own priorities.

Verona Motor Bike Expo for a motorcycle project

If you are planning a purchase, build or equipment change, arrive with the details that shape your decision: motorcycle type and model, riding conditions, intended use, required accessories, fitment constraints and the questions you still need answered. For custom work, bring reference images or a concise description of the design and components under consideration. For a business project, clarify the product category, target customer, distribution need and any technical or regulatory questions you need to investigate. Use the exhibition to gather comparable information; confirm specifications and commercial terms directly with the relevant supplier afterwards.

After Verona Motor Bike Expo: turn notes into decisions

Within a day or two, sort your notes into A — act now, B — evaluate and C — market or product intelligence. For a purchase, compare shortlisted motorcycles or products against the same criteria. For a custom build, confirm compatibility, materials, installation and service details. For a business conversation, request the specific product, distribution or support information needed to assess fit. Keep a clear record of who you spoke with and the next step agreed; then separate verified details from points that still require confirmation.

Who should consider exhibiting at Verona Motor Bike Expo?

The documented sectors point to manufacturers and brands of motorcycles and scooters, custom builders and workshops, suppliers of motorcycle parts and accessories, providers of technical apparel, racing and off-road businesses, and touring-related operators. Exhibiting may be relevant to businesses that want to present products to both trade participants and riders, but the event's value will depend on whether its audience and sector mix match your commercial objectives.

Before committing, define the result you want to assess—such as product feedback, distributor conversations, visibility with a specific rider segment or a clearer view of competing solutions. Confirm current exhibitor availability, costs, stand specifications, deadlines and participation terms directly with the organiser; these details are not established here.

Verona Motor Bike Expo visitor checklist

Before

• ☐ Define your main reason for visiting and select the relevant sectors.
• ☐ Check the current ticket, programme, exhibitor information and access arrangements.
• ☐ Prepare model, equipment, custom-build or supplier questions.
• ☐ Prioritise must-see stands, people and scheduled activities.

During

• ☐ Record the model, product, supplier and technical details you want to compare.
• ☐ Ask about compatibility, fitment, intended use and support where relevant.
• ☐ Check current timings before heading to a talk, ride or demonstration.
• ☐ Note a specific follow-up for each useful conversation.

After

• ☐ Compare the options against your original requirements.
• ☐ Request missing specifications or commercial details from the relevant contact.
• ☐ Separate confirmed product facts from points that need checking.
• ☐ Decide which contacts, purchases or project steps merit follow-up.

Is Verona Motor Bike Expo worth visiting?

It is likely to be most useful for motorcyclists, prospective buyers, custom-bike enthusiasts and businesses whose interests align with the event's documented motorcycle sectors. The combination of motorcycles, equipment, custom work, racing and previous-edition demonstrations offers several ways to explore the subject. With the scale reported for 2026, a focused plan can help visitors make more deliberate comparisons and conversations. The 2027 programme and exhibitor list should guide final decisions about which day or activities suit you.

Verona Motor Bike Expo 2027 at a glance

The organiser has announced the 2027 dates and venue; use its latest visitor information for programme, exhibitor, ticket and access updates.

Your Verona Motor Bike Expo visit

Choose what you want to discover, compare or decide, then make space for the motorcycle culture that makes the show distinctive. Explore. Compare. Ask. Follow up.

Motorcycle market opportunities in Italy

Market size and demand

ACEM reports that Italy registered 331,634 new motorcycles in 2025, down 6% from 2024. This is a national registration measure, not total market revenue or the size of the used, parts or accessories markets. It indicates substantial new-motorcycle activity alongside a year-on-year contraction, so businesses should assess competition and demand carefully.

Regulatory and market-entry conditions

For motorcycles placed on the EU market, Regulation (EU) No 168/2013 establishes type-approval and market-surveillance requirements for two- and three-wheel vehicles and quadricycles. Companies assessing entry should verify the applicable approval and compliance requirements for each vehicle or component with the relevant authorities and technical specialists.

What this means for exhibitors

Motorcycle brands, equipment makers and distributors could use the Italian registration figure as a starting point for market assessment and discussions about suitable products, channels and support. The 2025 decline is a reason to test assumptions rather than treat the figure as evidence of easy growth; EU approval requirements also matter for relevant vehicles and components.

What this means for visitors

Visitors may use the event's motorcycle, accessory, apparel and mobility displays to compare options and identify questions for suppliers or local distributors. The national registration figure offers context, not a guarantee of demand for any particular model or product category.