Grüne Woche 2027: visitor and trade guide

Grüne Woche takes place from 15–24 January 2027 at Messe Berlin – Berlin ExpoCenter City in Berlin, Germany. The 91st edition focuses on food, agriculture and horticulture and serves public visitors and trade professionals. Plan around the products, themes and professional discussions most relevant to you.

Why Grüne Woche matters

Food, agriculture and horticulture together

The organiser presents the fair across these three sectors, with food and drink themes for public visitors and professional discussion of agriculture, food, sustainability and rural development.

International exhibitors and professional exchange

For 2027, the organiser lists around 1,600 exhibitors from more than 50 countries and around 300 specialist events. These are approximate organiser figures; check current information for the final programme and exhibitor details.

Curated innovation tours

Trade tours on 19 and 20 January 2027 highlight selected AgTech, FoodTech and start-up exhibitors. Advance registration and a valid trade visitor ticket are required, according to the organiser; confirm availability before planning around a tour.

Who should visit Grüne Woche?

Food producers, retailers and wholesalers

Useful if you are reviewing products, suppliers or ideas for a food business. Compare offers against customer needs and your assortment.

• Explore relevant food and drink products.
• Compare product range and positioning.
• Record supplier details and follow-up questions.

Agricultural professionals and importers

The organiser names agricultural importers and specialists among its trade audiences. Use the professional programme to identify discussions relevant to your work.

• Choose a production, sourcing or sector question.
• Prioritise agriculture and sustainability sessions.
• Separate confirmed information from points requiring further checks.

Horticulture, AgTech and FoodTech professionals

Useful if you work with horticulture or technology for agriculture and food. The curated tours can help focus attention on selected innovators.

• Review tour details and eligibility.
• Prioritise technologies relevant to your organisation.
• Prepare questions about use cases and evidence.

Public visitors interested in food and agriculture

The fair also suits visitors exploring food, drink and agricultural themes. Check current ticket and opening information, then choose topics of interest.

• Pick a few product or subject areas.
• Allow time for a large fair.
• Check visitor details before travelling.

What can you find at Grüne Woche?

Verified themes span food, agriculture and horticulture. The professional programme includes specialist discussions, and announced trade tours focus on AgTech, FoodTech and start-ups.

• Food and drink products.
• Agriculture and horticulture topics.
• Selected AgTech, FoodTech and start-up exhibitors.
• Professional events on food, sustainability and rural development.

Check current exhibitor and programme information for individual companies and sessions.

How to prepare for Grüne Woche

1. Set a visit objective

Decide whether your priority is product discovery, supplier comparison, professional learning or a public fair experience.

2. Review current information

Check the organiser’s exhibitor and programme information. Trade visitors interested in tours should confirm registration and ticket requirements.

3. Prepare sector questions

• Which customer group and product category does an exhibitor serve?
• What product or production information is documented?
• Which standards matter to your decision?
• For technology, what problem does the solution address?
• What should you verify before acting?

4. Prioritise

Make a short list of must-see themes, followed by useful alternatives. Leave time to compare information and capture follow-up actions.

Make useful comparisons on site

For trade conversations, record organisation → product or solution → relevance → evidence needed → next action. Compare offers using consistent criteria and distinguish claims from information you have verified.

A large fair is difficult to cover completely. Use the current programme and exhibitor information to stay focused, and check for schedule changes.

Plan your time realistically

The fair runs for ten days. The organiser lists hours of 10:00–18:00, with extended hours until 20:00 on Friday 22 January. Plan around selected sessions or tours and confirm the current schedule.

Beyond the exhibition floor

The organiser lists around 300 specialist conferences, seminars and discussions for 2027, covering food, agriculture, sustainability and rural development. The Global Forum for Food and Agriculture and ministerial conferences take place alongside the fair. Curated AgTech, FoodTech and start-up tours are listed for 19 and 20 January; check details and registration requirements.

After Grüne Woche: turn discoveries into next steps

Sort notes into immediate follow-up, possible future relevance and general market intelligence. Request product, sourcing, standards or implementation information where useful, verify details before commercial decisions and share relevant findings with colleagues.

Who should consider exhibiting?

The organiser invites businesses from food, agriculture and horticulture. AgTech, FoodTech and start-ups are also highlighted in the trade tours. Potential exhibitors should identify their target audience, the offer they will present and the evidence and follow-up capacity they can provide. Confirm stand options with Messe Berlin.

Grüne Woche visitor checklist

Before

• ☐ Confirm dates, tickets, hours and entrances.
• ☐ Select relevant sector themes.
• ☐ Review the exhibitor list and programme.
• ☐ Prepare questions and priorities.

During

• ☐ Follow priorities and allow time for relevant discoveries.
• ☐ Record product details, evidence needs and next steps.
• ☐ Mark claims that still need checking.

After

• ☐ Follow up with useful contacts.
• ☐ Verify details before commercial decisions.
• ☐ Share relevant insights with your team.

Is Grüne Woche worth visiting?

Grüne Woche is relevant to people interested in food, agriculture and horticulture, from public visitors exploring products to trade professionals comparing offers and following specialist discussions. Its breadth is valuable when you plan around specific themes; without priorities, it may be difficult to navigate efficiently.

Grüne Woche 2027 at a glance

Dates, venue and edition are confirmed by the organiser. Confirm current ticket, exhibitor and programme details before attending.

Make your Grüne Woche visit count

Ask yourself: Which products, ideas or professional questions do I want to take away? Choose priorities, compare information and record a next action for each useful discovery. Explore. Compare. Learn. Follow up.

Food and agriculture opportunities in Germany

Market context

Germany’s Federal Statistical Office reports that in 2024, 11.1% of agricultural land—around 1.8 million hectares—was organically farmed. This is production context, not a measure of demand for a particular product.

Opportunities for exhibitors

• Food, agriculture, horticulture and technology exhibitors may assess whether their products fit German customers and production contexts, including organic farming.
• Prepare clear information on products, methods and relevant standards for trade conversations.

Opportunities for visitors

• Trade visitors could compare food products, agricultural solutions and horticultural offers with sourcing or operational needs.
• Professionals may use specialist discussions to explore sector topics and verify relevant claims.

Germany may be relevant to food and agriculture businesses because organic farming represented 11.1% of agricultural area in 2024. Fit depends on your products, customers and applicable requirements.

Discover Berlin

Messe Berlin is located in Berlin itself, allowing visitors to combine fair days with cultural and historic landmarks when time permits.

Brandenburg Gate

Berlin’s official city website describes the Brandenburg Gate as the city’s best-known landmark and a national symbol of peace and unity.

Museum Island

The city attractions guide describes Museum Island as five museums in central Berlin and a UNESCO World Heritage Site.

Check current visitor information for attractions separately and fit any city visit around the confirmed fair schedule.