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Pure London will be held 12 to 14 Feb 2017 in London, England.
Pure London is the UK’s most dynamic fashion & footwear gathering, where over 800 brands, emerging designers & market-leading labels. Get ready for a journey of inspiration with catwalks, trends and retail insights.a unique fashion event for women all over the UK. Pure London trend inspired London fashion trade show provides you with buying connections and empowers you 365 days of the year to achieve sustainable business growth. Pure London is the UK’s leading fashion buying event. Focus on young brands, catwalks and trends presentations complete the offer at Pure London. This event showcases products in the Apparel & Clothing, Cosmetics and Beauty Products, Gifts & Handicrafts, Textile, Fabrics & Yarns industries. Their high energy festival of fashion not only suit your business needs but also is an inspiring, cool and fun place to be and meet with colleagues. Pure London is a one stop shop; brands are selections from around the world with over 60% international alongside British brands. Pure London is an event and I like events...

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Why we should participate in Pure London 2017?

Pure London is an order writing tradeshow with over 82% of our visitors eitherdirectly responsible or influential in purchasing decisions.

52% of visitors intend to spend more than a quarter of their annual budgetwith brands they meet at Pure London. As the biggest collection of womenswear, accessories and footwear, your brand is guaranteed recognition from independent boutiques, multiples, department stores and online businesses at the show. 

the bold multichannel marketing and engagement campaign will present new platforms for visibility through digital and social media, attracting highly engaged, high-spending buying audiences on the lead up to and after the show.


Pure London is the UK’s leading fashion buying event. High calibre fashion buyers from independent and department stores, multiples and e-tailers attend each season, not only to source brands, but also place orders.

These infographics have been produced using data collected by the visitor pre-registration form hosted by n200 and previous independent research from Pure.

Pure London's different sector:

  •      Pure Premium
  •      Pure Allure
  •      Pure Aspire
  •      Pure Spirit
  •      Pure Footwear

Visitors attending Pure London included:

  •         Influential buyers
  •          Shopping malls
  •         Agents and distributors
  •          Multi-brand department stores
  •          Online retailer 

For further information please visit the official website at
Olympia London
Hammersmith Rd, London W14 8UX, United Kingdom

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